Institution
Saint Anselm College
Education•Manchester, New Hampshire, United States•
About: Saint Anselm College is a education organization based out in Manchester, New Hampshire, United States. It is known for research contribution in the topics: Politics & Nurse education. The organization has 255 authors who have published 522 publications receiving 7222 citations.
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TL;DR: In this article, the authors examined the relation between brand awareness and market outcome and found that consumers' brand usage experience contributes to brand awareness, implying that experience precedes awareness in some contexts.
Abstract: Combining survey data with real-market data, this research investigates brand awareness from three perspectives. Firstly, this study examines the relation between brand awareness and market outcome. Secondly, it explores the relation between brand awareness and brand equity. Thirdly, the study also investigates the effects of marketing mix elements on brand awareness. The results reveal that consumers’ brand usage experience contributes to brand awareness, implying that experience precedes awareness in some contexts. The results also confirm positive association between brand awareness and brand equity. Lastly, the current work demonstrates the importance of distribution and price promotion in building brand awareness in a consumer-packaged goods category.
344 citations
National Radio Astronomy Observatory1, University of Manitoba2, Cornell University3, United States Naval Research Laboratory4, Space Telescope Science Institute5, University of Toronto6, Saint Anselm College7, California Institute of Technology8, University of California, Berkeley9, Max Planck Society10, Drexel University11, University of Alberta12, University of Minnesota13, University of Cape Town14, University of the Western Cape15, Universidad de Guanajuato16, Harvard University17, University of Bristol18, Academia Sinica Institute of Astronomy and Astrophysics19, Pennsylvania State University20, University of Iowa21, West Virginia University22, University of Colorado Boulder23, Newcastle University24, Leiden University25, Hebrew University of Jerusalem26, University of Washington27, University of Oxford28, Smithsonian Institution29, University of Illinois at Urbana–Champaign30, National Autonomous University of Mexico31, Spanish National Research Council32, European Southern Observatory33, University of Hamburg34, INAF35
TL;DR: The Very Large Array Sky Survey (VLASS) as discussed by the authors is a synoptic, all-sky radio sky survey with a unique combination of high angular resolution (≈2.5"), sensitivity (a 1σ goal of 70 μJy/beam in the coadded data), full linear Stokes polarimetry, time domain coverage, and wide bandwidth (2-4 GHz).
Abstract: The Very Large Array Sky Survey (VLASS) is a synoptic, all-sky radio sky survey with a unique combination of high angular resolution (≈2.5\"), sensitivity (a 1σ goal of 70 μJy/beam in the coadded data), full linear Stokes polarimetry, time domain coverage, and wide bandwidth (2-4 GHz). The first observations began in September 2017, and observing for the survey will finish in 2024. VLASS will use approximately 5500 hours of time on the Karl G. Jansky Very Large Array (VLA) to cover the whole sky visible to the VLA (Declination > −40∘), a total of 33,885 deg^2. The data will be taken in three epochs to allow the discovery of variable and transient radio sources. The survey is designed to engage radio astronomy experts, multi-wavelength astronomers, and citizen scientists alike. By utilizing an \"on the fly\" interferometry mode, the observing overheads are much reduced compared to a conventional pointed survey. In this paper, we present the science case and observational strategy for the survey, and also results from early survey observations.
288 citations
TL;DR: Cortical parcellation of magnetic resonance imaging data was performed to test for volumetric differences in pregenual ACC and SC, and results are consistent with contemporary schemes regarding functional and structural dissection of frontal cortex, and suggest specific regional cortical pathology in PTSD.
Abstract: Different subterritories of anterior cingulate cortex (ACC) and adjacent ventromedial frontal cortex have been shown to serve distinct functions. This scheme has influenced contemporary pathophysiologic models of psychiatric disorders. Prevailing neurocircuitry models of post-traumatic stress disorder (PTSD) implicate dysfunction within pregenual ACC and subcallosal cortex (SC), as well as amygdala and hippocampus. In the current study, cortical parcellation of magnetic resonance imaging data was performed to test for volumetric differences in pregenual ACC and SC, between women with PTSD and trauma-exposed women without PTSD. The PTSD group exhibited selectively decreased pregenual ACC and SC volumes. These results are consistent with contemporary schemes regarding functional and structural dissection of frontal cortex, and suggest specific regional cortical pathology in PTSD.
284 citations
TL;DR: Rearfoot striking was more common among the authors' sample of mostly recreational distance runners than has been previously reported for samples of faster runners and the frequency of discrete foot strike asymmetry declined from the 10 km to the 32 km location.
Abstract: Although the biomechanical properties of the various types of running foot strike (rearfoot, midfoot, and forefoot) have been studied extensively in the laboratory, only a few studies have attempted to quantify the frequency of running foot strike variants among runners in competitive road races. We classified the left and right foot strike patterns of 936 distance runners, most of whom would be considered of recreational or sub-elite ability, at the 10 km point of a half-marathon/marathon road race. We classified 88.9% of runners at the 10 km point as rearfoot strikers, 3.4% as midfoot strikers, 1.8% as forefoot strikers, and 5.9% of runners exhibited discrete foot strike asymmetry. Rearfoot striking was more common among our sample of mostly recreational distance runners than has been previously reported for samples of faster runners. We also compared foot strike patterns of 286 individual marathon runners between the 10 km and 32 km race locations and observed increased frequency of rearfoot s...
281 citations
21 Jan 2015
TL;DR: In this paper, the authors provide an examination of the four sets of guidelines, regarding mergers between rival firms, which have been provided to the business community by the US antitrust authorities during the past half century.
Abstract: This article provides an examination of the four sets of guidelines, regarding mergers between rival firms, which have been provided to the business community by the US antitrust authorities during the past half century. These guidelines identify the conditions under which a proposed merger is considered to be sufficiently anticompetitive that the antitrust authorities will challenge the merger in court. The development of, and economic rationale behind, the first set of guidelines issued in 1968 is presented. The article then presents the three sets of guidelines subsequently developed by the US Department of Justice and Federal Trade Commission, including those issued in 2010 that are in force today. The differences in the economic methodology behind each set of guidelines are presented. The article then provides a discussion of the ongoing policy debate among several prominent economics scholars as to the relative merits of the early and newer guides.
Keywords:
antitrust policy;
mergers;
market power;
market performance;
guidelines
281 citations
Authors
Showing all 268 results
| Name | H-index | Papers | Citations |
|---|---|---|---|
| Duncan Vinson | 1 | 1 | 5 |
| Elaine Rizzo | 1 | 1 | 15 |
| Maria McKenna | 1 | 1 | 23 |
| Dinorah Frutos-Bencze | 1 | 1 | 6 |
| Kevin Doran | 1 | 1 | 1 |
| Kelly A. Doran | 1 | 1 | 4 |
| Srikant Vadali | 1 | 2 | 12 |
| Cassidy Goulet | 0 | 1 | 0 |
| Tobias Kalsbach | 0 | 1 | 0 |
| Suthicha Mukjinda | 0 | 1 | 0 |
| Liberty N. Gendron | 0 | 1 | 0 |
| Katelyn Oellerich | 0 | 1 | 0 |
| Sarah E Igo | 0 | 1 | 0 |
| Ali Cheshmehzangi | 0 | 1 | 0 |
| Erika Anikó Czumpfné Rátkai | 0 | 1 | 0 |