Showing papers by "Sir Padampat Singhania University published in 2015"

Impact of Consumer Decision-making Styles on Online Apparel Consumption in India

Abstract: The Internet has become a popular channel during the last decade for shopping and is adding value to the retailing world. India’s e-commerce market is also growing in all product categories. Consum...

Work-Life Conflict Among IT Professionals

Abstract: Work-life balance has importance in forming employee attitudes towards their organization. One of the elements for work-nonwork interfaces is the conflict that a person may experience between the work role and other life responsibilities. Employees' strong support for the importance of achieving a successful work-life balance has remained relatively constant in Information Technology (IT) industry in India. The present research examines the sources of conflict from work responsibilities across demographic characteristics and also analyzes the impact of work-life imbalance on organizational commitment for employees of IT and ITES Industry. Statistics on burnout cited clearly show that IT workers experience time, strain and role-based conflicts, and these conflicts have implications for the satisfaction and organizational commitment. The present study reveals that work-life imbalance is negatively associated with job commitment in IT-ITES industries.

Analysing Effects of Information overload on Decision Quality in an Online Environment

Abstract: As internet is empowering customers with rich information about product attributes, experiences of others, dot-com retailers and manufacturers are also struggling to provide ever-increasing amount of product information to customers. Companies often believe that their long-term profitability may be determined by how much their product information is presented to and processed by the consumers.But people shopping online often face difficulty in processing large combinations of product attributes within a limited cognitive capacity. This increase in amount of information cannot facilitate decision making and the decision maker experiences 'Information overload' which may result in dysfunctional consequences such as cognitive fatigue and confusion which in turn effect decision quality. Searching for product information on the Internet is the most important predictor of online buying behavior. Differences in customers search procedure for search and experience products online may result in differences in their online shopping behavior. These differences have important implications on marketing practices. The present research focuses on explaining theeffects of 'information overload' on the choice and purchase decisions for different search and experience product online. The findings of research has implications for information providers, retailers and researchers interested in improving quality of human decision making.

XBRL Acceptance in India: A Behavioral Study

Abstract: XBRL is fast becoming the new paradigm for reporting of financial information digitally. XBRL brings structure to business information with comprehensive description and contextual information for advanced analysis. It enhances the efficiency of financial reporting, accuracy, timeliness and reliability of financial data. Many Indian companies still resist using it. The present research uses technology acceptance model to analyze the perception of financial experts in respect of acceptance of XBRL as reporting method. The result revealed that using XBRL increases productivity but interacting with the XBRL requires lot of mental efforts. These findings can be an empirical and theoretical foundation to accelerate the adoption of XBRL in India.

A Study on the Online Branding Strategies of Indian Fashion Retail Stores

Abstract: The presence of Internet for business has created a large amount of scholarly literature on Internet marketing and consumer behavior. But relatively little empirical work has been undertaken on branding strategies over Internet. In recent years, customers are giving more value to brand and online experience. Also, the shift of power from companies to customer has pushed businesses to redefine their marketing and branding strategies. The paper contributes to the knowledge on online branding through exploratory research and identifies the ways in which the online channel is being used to support brands. The focus of this research is the online fashion store and multichannel retailers in India. The findings of the research confirm a consistency in multichannel brand visibility approaches over online and other channels, but their strategy for online brand relationship is still underdeveloped.

An investigation into defect induced excitations in rolling element bearings under dynamic radial load

Abstract: External load on a bearing which supports the shaft is, normally, composed of static and time-varying components and are essentially dynamic in nature. The external load on a bearing is transferred to the housing in which the bearing is fixed through the elements of bearing viz., inner race, rolling elements and outer race. In the present work an investigation has been made to estimate the excitations caused by localized defects on different elements, viz., inner race, rolling element and outer race, of a bearing subjected to dynamic load. In this study, the dynamic load has been considered to be composed of a static and a harmonic component resulted due to a rotating unbalance. All the kinematic and dynamic parameters of the bearing have been assessed for dynamic loading and the spectra of excitations due to defects on different bearing elements have been obtained. Numerical results have been obtained for NJ204 bearing with a known radial clearance. The results show the variation in the spectra obtained for different contributions of external static and harmonic loading. These results are expected to satisfy some of the differences in experimental and theoretical spectra obtained by earlier researchers.

Analysing Effects of Information Overload on Decision Quality in an Online Environment

Abstract: Internet is empowering customers with rich information about product attributes and experiences of others. Companies often believe that their long-term profitability may be determined by how their product information is presented and processed by the consumers. But people shopping online often face difficulty in processing large combinations of product attributes within a limited cognitive capacity. This increase in amount of information challenging decision making quality and thus decision maker experiences ‘Information overload’ which may result in dysfunctional consequences such as cognitive fatigue and confusion which in turn effect decision quality. Searching for product information on the Internet is the most important predictor of online buying behavior. The differences in customer search for diverse products online have important implications on marketing practices. The present research focuses on explaining the effects of ‘information overload’ on the choice and purchase decisions for different product type. The findings of research has implications for information providers, retailers and researchers interested in improving quality of human decision making.

An Analysis of XBRL Adoption in India Using Technology Acceptance Model

Abstract: Extensible Business Reporting Language (XBRL) reporting is gaining momentum as a medium of digital financial reporting. It is a metalanguage, based on Extensible Markup Language (XML) and used as electronic communication of business information. The primary purpose of XBRL is to facilitate the preparation, publishing, exchange, and analysis of financial statements. It enhances the efficiency of financial reporting and accuracy, timeliness and reliability of financial data. But many Indian companies are still resisting implementing it internally. The present study analysed the financial expert perception in respect of acceptance of XBRL as reporting method by using Technology Acceptance Model (TAM). The result uncovered that using XBRL increases work productivity but technological complexities make it difficult to accept. The study has implications for Indian firm reporters, auditors, government and also for other stakeholders to better understand the XBRL implementation and adoption.

Dynamic Response of Adjacent Structures Coupled by Nonlinear Viscous Damper

Abstract: The response of two adjacent single degree-of-freedom (SDOF) structures connected by nonlinear viscous damper under base excitation, modeled as stationary white-noise random process is investigated. Considering nonlinear force-deformation phenomenon of nonlinear viscous damper, the dynamic response of connected structures is obtained using the equivalent linearization technique. A parametric study is carried out to examine the influence of system parameters such as mass ratio and frequency ratio on optimum damping of damper and corresponding response. It is found that frequency ratio affects the performance of damper and corresponding response significantly, whereas, the effect of mass ratio is marginal.

Random Response Analysis of Adjacent Structures Connected by Viscous Damper

Abstract: The response of two adjacent single degree-of-freedom (SDOF) structures connected by viscous damper under base excitation, modeled as non-stationary random process is investigated. To study the effect of amplitude non-stationary characteristics of earthquake excitation, the ground motion is modeled as a uniformly modulated stationary Gaussian random process with zero-mean. The non-stationary response of coupled structure is obtained for modulating function having different strong motion duration and compared with the corresponding stationary response. The peak value of root mean square (RMS) response of the connected structures for other model of earthquake excitation such as Kanai-Tajimi and white noise is compared for stationary and tow non-stationary conditions. It is observed that stationary response is achieved in a very short time. The peak value of RMS response under non-stationary ground motion is nearly same as that of the stationary response. The result indicates that the peak value of responses for stationary and two non-stationary cases is quite comparable with each other. Thus, the random response of coupled structure can be obtained by considering stationary model of earthquake ground motion.

Calculation of FDCS for the low and intermediate energy ionization of water molecules

Abstract: Triply differential cross sections for the electron induced ionization of the 3a1 and 1b1 orbitals of the water molecule are calculated within the distorted wave Born approximation. The distorted wave functions are numerically calculated by modelling both the initial and the final channels whereas single-center Slater type wave functions are used for describing the molecular target. A good agreement with the existing experimental data is obtained.

A Comparative Study of Attacks, Security Mechanisms, Preventive Measures, and Challenges in Wireless Sensor Networks

Abstract: Research on Wireless Sensor Networks (WSNs) initiated during the Distributed Sensor Networks (DSN) program at the Defense Advanced Research Projects Agency (DARPA) at around 1980. During this tenure the ARPANET (Advanced Research Projects Agency Network) had been functional with more than 200 Universities and Research Institutes (Chong & Kumar, 2003). DSNs were assumed to have many spatially distributed low-cost sensing nodes that collaborated with each other but operated autonomously, with information being routed to whichever node was best able to use the information. The processing was mainly performed on minicomputers and the Ethernet was used for DSNs. The Potential of Sensor Network was identified in a Distributed Sensor Nets workshop in 1978 organized by DARPA (Wang & Balasingham, 2010). DARPA launched research program called SensIT (Kumar & Shepherd, 2001) which provided the present sensor networks with new capabilities such as ad hoc networking, dynamic querying and tasking, reprogramming and multitasking. The IEEE defined ZigBee (IEEE 802.15.4) standard for low expense and high capabilities sensor network with having low data rates. The ZigBee standard specifies a suite of high level communication protocols for WSNs.

Calculation of FDCS for the low and intermediate energy electron impact ioni-zation of water molecules

Abstract: Fully differential cross sections (FDCS) results for the electron impact ionization of water molecules taking place from 1b1, 1b2 and 2a1 orbitals are presented. The FDCS calculations have been performed in second Born approximation.