Sir Padampat Singhania University

About: Sir Padampat Singhania University is a education organization based out in Udaipur, India. It is known for research contribution in the topics: Encryption & Diesel fuel. The organization has 124 authors who have published 228 publications receiving 2066 citations. The organization is also known as: SPSU.

Investigating attitude towards online advertising on social media -an empirical study

Abstract: Over the past few years, social networking Iuls became papular and accerunt for a major chunk of the time internet users spend online. With the increase in online users, advertisers are tempted to explore & exploit social networking sites as a new advertising delivery vehicle. Moreover, advertisers increasingly recognized the potency of social community in terms of interactivity which includes shopping experiences, personalized selections, wide information search and greater convenience. This study makes an attempt to decipher the embedded attitude of the customers towards online advertising on the social community sites. It further investigates the instrumentality of key discriminating attributes configuring attitude on the premise of customers' proclivity for online advertising. Nevertheless, the study renders scope to test the supremacy of online advertising over other conventional media for advertising. The study advanced in the paper weruld provide enough insights to the marketers, advertisers, and strategy makers at the top of the organizational pyramid for framing strategy to maximize the fiwourable impact of advertising on a spectrum of mass media.

Dynamic response of identical adjacent structures connected by viscous damper

Abstract: In this paper, the dynamic behavior of two identical adjacent structures connected with viscous dampers is investigated under base acceleration. The base acceleration is modeled as harmonic excitation as well as stationary white-noise random process. Each adjacent structure is modeled as a two-degree-of-freedom system. The governing differential equations of motion of the coupled system are derived and solved for relative displacement and absolute acceleration responses. A parametric study is conducted to study the influence of important system parameters on the response behavior of damper connected structures. The important parameters considered are excitation frequency, mass ratio, and stiffness ratio of the structure. It is observed that the viscous damper is quite effective in controlling the dynamic response of identical connected structures. For a given coupled structure and excitation, it is found that there exists an optimum value of damping coefficient of damper for which the peak responses under harmonic excitation and the mean square response quantities under stationary white-noise excitation attain the minimum value. The close-form expressions for optimum parameter and corresponding response are derived for an undamped system. Finally, it is observed that the damping ratio of the connected structures does not have noticeable effects on the optimum damper damping. This implies that the proposed close-form expressions of undamped structures can be used for the damped connected structures as well. Copyright © 2013 John Wiley & Sons, Ltd.

Advanced perturbation and observation (P&O) based maximum power point tracking (MPPT) of a solar photo-voltaic system

Abstract: In this paper, a novel algorithm based MPPT has been suggested for extracting maximum possible power from PV module. The proposed algorithm for controlling the MPPT is based upon the mostly used Perturb and Observe (P&O) method. Along with the proposed algorithm, different existing algorithms have been compared in terms of their tracking speed and implementation complexity. The solar module characteristics (I-V and P-V) have been simulated in MATLAB. The simulation results for various parameters of boost converter have also been obtained. In this paper, we discuss the results of our study of an improved maximum power point tracker (MPPT) of a PV system. The proposed MPPT algorithm is based on the incremental perturbation and observation (IP&O) strategy in which the perturbation steps have been increased to get closer to the maximum power point with minimum possible oscillations. The PV power system, using the proposed MPPT, will be able to optimally track maximum power points with minimum possible oscillation around maximum power points (MPPs). Consequently the light to electricity conversion efficiency can be improved significantly.