South East European University

About: South East European University is a education organization based out in Tetovo, North Macedonia. It is known for research contribution in the topics: Entrepreneurship & Higher education. The organization has 346 authors who have published 727 publications receiving 5231 citations.

Job satisfaction, a literature review

Abstract: Job satisfaction represents one of the most complex areas facing today's managers when it comes to managing their employees. Many studies have demonstrated an unusually large impact on the job satisfaction on the motivation of workers, while the level of motivation has an impact on productivity, and hence also on performance of business organizations.Unfortunately, in our region, job satisfaction has not still received the proper attention from neither scholars nor managers of various business organizations.

Measuring Customer Satisfaction with Service Quality Using American Customer Satisfaction Model (ACSI Model)

Abstract: Service quality and customer satisfaction are very important concepts that companies must understand if they want to remain competitive and grow. In today’s competitive environment delivering high quality service is the key for a sustainable competitive advantage. Customer satisfaction does have a positive effect on an organization’s profitability. Satisfied customers form the foundation of any successful business as customer satisfaction leads to repeat purchase, brand loyalty, and positive word of mouth. The aim of this research was to apply the ACSI model in the context of service quality in the Macedonian mobile telecommunication industry in order to describe how customers perceive service quality and whether they are satisfied with services offered by T-Mobile, ONE, and VIP (three mobile telecom players). A structured questionnaire was developed from the ACSI model and was randomly distributed to the users of the three mobile operators to determine their satisfaction with service quality delivery in the Macedonian mobile telecommunication market. From the analysis carried out, it was found out that the overall service quality perceived by the customers was not satisfactory, that expectations were higher than perceptions. Customers were not satisfied with service. The results and findings will provide extra information concerning customers’ needs, wants and their satisfaction. It will also contribute to research since this study sets the ground for further research in measuring service quality in the service industries in Macedonia.

Women entrepreneurs in the Republic of Macedonia: waiting for directions

Abstract: This paper is about women entrepreneurs in Macedonia, conditions for female entrepreneurship, perspectives for development and an array of problems that women entrepreneurs are facing. In order to gain a better picture of current motives, problems and perspectives of Macedonian women in entrepreneurship, a survey was conducted during the period of December 2011 – March 2012, to complement secondary sources. Respondents were asked about motives for starting a business, the size of the business they run, revenues, their family status, management problems, and necessary capabilities as perceived by them. We used Global Entrepreneurship Monitor (GEM) reports to compare the indicators of entrepreneurial activity between Republic of Macedonia and other countries in the region.