Stockholm School of Economics

About: Stockholm School of Economics is a education organization based out in Stockholm, Sweden. It is known for research contribution in the topics: Population & Cost effectiveness. The organization has 1186 authors who have published 4891 publications receiving 285543 citations. The organization is also known as: Stockholm Business School & Handelshögskolan i Stockholm.

Young consumers’ responses to suspected covert and overt blog marketing

Abstract: Purpose – The purpose of this paper is to study the responses of young consumers to suspected covert and overt product-brand recommendations in a blog. Design/methodology/approach – Experimental design was applied to investigate the effect of covert and overt marketing on young consumers’ perceptions of blogger credibility and their behavioural intentions. Findings – Overt marketing had a negative effect on behavioural intentions, such as future interest in the blogger, intention to engage in word-of-mouth, and purchase intention. Covert marketing did not affect the intended behaviour. Neither covert nor overt marketing influenced the blogger’s credibility. Research limitations/implications – The study was delimited to a small sample; one blog, one type of product recommendation, and a well-known brand. Young, well-educated consumers with experience in reading blogs may be able to filter the brand recommendations and focus on the content of the blog. Practical implications – This study has implications fo...

Principles of risk perception applied to gene technology

Abstract: As the intense debate about genetically modified (GM) crops and food in Europe and elsewhere shows, the public has become increasingly wary of new technologies that harbour possible risks. Probably even more important, they are not willing to accept some applications of these technologies without previous and thorough debate on their implications and potential hazards (Frewer, 2003). Although some of the earlier resistance has disappeared—for instance, against the use of GM bacteria to produce drugs—current developments and applications of gene technology still give rise to controversy. The debate over the potential dangers of GM crops is not a new development—in fact, molecular biology shares this fate with other technological advances, most notably nuclear power production. > …the level of perceived risk of a new technology or product is an important early indicator of the public's alertness about its potential hazards The controversies over modern technologies usually centre on their risks—the known, potential and as yet unknown hazards that they may pose to human health, the environment or society. A major problem in these discussions is the fact that experts—scientists and engineers—and the general public often have very different notions of risk, which has hampered communication between these groups. This is due not only to communication strategies that played down the role of dialogue in the public communication of risk, but also to a flawed view of the public's attitude to, and experience of, risk. Consequently, this article focuses on risk perception or, to be more specific, on how the public perceives and understands risk in contrast to experts’ calculations. A better understanding of peoples’ reactions to new developments helps not only to devise better communication strategies but also to identify new and potential problems. In fact, the level of perceived risk of a new technology or product is an important early …

Roles, Politics, and Ethics in Action Research Design

Abstract: For novice action researchers, issues of roles, politics and ethics are critical, particularly in design. The field of organization development (OD) provides many useful considerations of roles, politics and ethics. This article proposes a systemic design-based framework of the action research process that includes context, inquiry mechanisms, inquiry cycle and outcomes. Such perspective brings to the forefront the issues of context, roles, politics dynamics and ethics that are embedded in the action research process and influence its emergent process, quality and outcomes. A set of propositions for further explorations is advanced and briefly discussed.

Host Country Impacts of Inward FDI : Why Such Different Answers?

Abstract: A substantial literature has grown up around the issue of how inward direct investment affects host countries. On almost every aspect of this question, there seems to be a wide range of empirical results in academic literature, and little sign of convergence. It is our purpose here to try to understand why contradictory results seem to be found by different investigators. Is it that the statistical techniques are different? Or are the countries they examine different? Or are they asking different questions under the same labels of wages, productivity, or spillovers? We try to answer these questions in two ways. One is to review the individual studies themselves to clarify the questions asked and the data used. The other is to survey studies on data for Indonesia, which cover a long period and are detailed and accessible, to test the implications of different definitions and methods.