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Showing papers by "Tilburg University published in 2005"


Book
Jan Blommaert1
01 Jan 2005
TL;DR: This engaging 2005 introduction offers a critical approach to discourse, written by an expert uniquely placed to cover the subject for a variety of disciplines, including linguistics, linguistic anthropology and the sociology of language.
Abstract: This engaging 2005 introduction offers a critical approach to discourse, written by an expert uniquely placed to cover the subject for a variety of disciplines. Organised along thematic lines, the book begins with an outline of the basic principles, moving on to examine the methods and theory of CDA (critical discourse analysis). It covers topics such as text and context, language and inequality, choice and determination, history and process, ideology and identity. Blommaert focuses on how language can offer a crucial understanding of wider aspects of power relations, arguing that critical discourse analysis should specifically be an analysis of the 'effects' of power, what power does to people, groups and societies, and how this impact comes about. Clearly argued, this concise introduction will be welcomed by students and researchers in a variety of disciplines involved in the study of discourse, including linguistics, linguistic anthropology and the sociology of language.

1,477 citations


Journal ArticleDOI
TL;DR: In this paper, an overview of what the authors believe to be every empirical research article into the linkages between HRM and performance published in pre-eminent international refereed journals between 1994 and 2003 is presented.
Abstract: This is an overview of what the authors believe to be every empirical research article into the linkages between HRM and performance published in pre-eminent international refereed journals between 1994 and 2003. The analysis covers the design of the study, including the primary level of analysis and the identity of the respondents; the dominant theoretical framework(s) informing the article; how HRM is conceived and operationalised; how performance is conceived and operationalised; and which control and/or contingency variables are incorporated. Finally, the article examines how each study depicts the so-called 'black box' stage between HRM and performance. It reports wide disparities in the treatment of these components, but also some welcome commonalities and indicative trends that point towards a gradual convergence on how future research into this complex relationship might usefully be conducted. The findings are compared with previous reviews of the literature. The analysis should illuminate the ongoing debate about the linkages between HRM and performance, and prove valuable for future research designs.

1,475 citations


Journal ArticleDOI
TL;DR: The DS14 is a brief, psychometrically sound measure of negative affectivity and social inhibition that could readily be incorporated in epidemiologic and clinical research.
Abstract: OBJECTIVE Type D personality-a joint tendency toward negative affectivity (NA) and social inhibition (SI)-is related to poor cardiac prognosis, but there is no standard for assessing Type D. This study reports on the Type D Scale-14 (DS14) as a standard measure of NA, SI, and Type D. METHODS The study included 3813 participants (2508 from the general population, 573 cardiac patients, 732 hypertension patients). They all filled out the DS14, containing 7-item NA and SI subscales; 275 subjects also completed the NEO-FFI, and 121 patients filled out the DS14 twice. RESULTS Factor analysis of the DS14 yielded 2 dominant traits; all of the NA and SI items loaded between 0.62 to 0.82 on their corresponding factor (N = 3678). The NA scale covered dysphoria, worry, and irritability; the SI scale covered discomfort in social interactions, reticence, and lack of social poise. The NA and SI scales were internally consistent (alpha = 0.88/0.86; N = 3678), stable over a 3-month period (test-retest r = 0.72/0.82) and not dependent on mood and health status (N = 121). NA correlated positively with neuroticism (r = 0.68); SI correlated negatively with extraversion (r = -0.59/-0.65). Scale-level factor analysis confirmed the construct validity of the DS14 against the NEO-FFI. Using a cutoff of 10 (NA > or =10 and SI > or =10), 1027 subjects (28%) were classified as Type D, 21% in the general population versus 28% in coronary heart disease and 53% in hypertension (p < or = .001). Age, sex, and Type D (odds ratio, 3.98; 95% confidence interval, 3.2-4.6; p <.0001) were independently associated with cardiovascular morbidity. CONCLUSION The DS14 is a brief, psychometrically sound measure of negative affectivity and social inhibition that could readily be incorporated in epidemiologic and clinical research.

1,323 citations


Journal ArticleDOI
TL;DR: Qualitative issues are raised and recommendations for optimal methods of startle blink electromyographic (EMG) response elicitation, recording, quantification, and reporting are presented.
Abstract: The human startle response is a sensitive, noninvasive measure of central nervous system activity that is currently used in a wide variety of research and clinical settings. In this article, we raise methodological issues and present recommendations for optimal methods of startle blink electromyographic (EMG) response elicitation, recording, quantification, and reporting. It is hoped that this report will foster more methodological validity and reliability in research using the startle response, as well as increase the detail with which relevant methodology is reported in publications using this measure.

1,040 citations


Journal ArticleDOI
TL;DR: In this paper, the authors study the effect on loan conditions of geographical distance between firms, the lending bank, and all other banks in the vicinity, and report the first comprehensive evidence on the occurrence of spatial price discrimination in bank lending.
Abstract: We study the effect on loan conditions of geographical distance between firms, the lending bank, and all other banks in the vicinity. For our study, we employ detailed contract information from more than 15,000 bank loans to small firms comprising the entire loan portfolio of a large Belgian bank. We report the first comprehensive evidence on the occurrence of spatial price discrimination in bank lending. Loan rates decrease with the distance between the firm and the lending bank and increase with the distance between the firm and competing banks. Transportation costs cause the spatial price discrimination we observe.

959 citations


Journal ArticleDOI
TL;DR: In this article, a second-order consumer emotions model is proposed to compare the superordinate and basic level emotions for different types of food, showing that basic emotions provide more information about the feelings of the consumer over and above positive and negative affect.

862 citations


Journal ArticleDOI
TL;DR: Experimental evaluation confirms that MaltParser can achieve robust, efficient and accurate parsing for a wide range of languages without language-specific enhancements and with rather limited amounts of training data.
Abstract: Parsing unrestricted text is useful for many language technology applications but requires parsing methods that are both robust and efficient. MaltParser is a language-independent system for data-driven dependency parsing that can be used to induce a parser for a new language from a treebank sample in a simple yet flexible manner. Experimental evaluation confirms that MaltParser can achieve robust, efficient and accurate parsing for a wide range of languages without language-specific enhancements and with rather limited amounts of training data.

801 citations


Journal ArticleDOI
TL;DR: In this paper, the authors investigated the relationship between trust, contract and relationship outcome in complex inter-firm relationships and found that trust and contract can be both complements and substitutes and that a close study of a contract's content offers alternative insight into the presence and use of contracts in inter-organizational relationships.
Abstract: This article contributes to the debate on the relation between trust and control in the management of inter-organizational relations. More specifically, we focus on the question how trust and formal contract are related. While there have been studies on whether trust and contract are substitutes or complements, they offer little insight into the dynamic interaction between the two. They fail to answer, first, whether contract precedes trust or follows it, in other words, what causal relationship exists between the concepts; second, how and why trust and contract can substitute or complement each other; and third, how the various combinations of trust and contract affect a relationship’s development and outcome. In search of answers, we conducted longitudinal case studies to reveal the relationship between trust, contract and relationship outcome in complex inter-firm relationships. We find trust and contract to be both complements and substitutes and find that a close study of a contract’s content offers alternative insight into the presence and use of contracts in inter-firm relationships.

649 citations


Journal ArticleDOI
TL;DR: This article examined the relationship between resource abundance and several indicators of human welfare and found that, given an initial income level, resource-intensive countries tend to suffer lower levels of human development.

623 citations


Journal ArticleDOI
TL;DR: It is shown that observers judging a facial expression are strongly influenced by emotional body language, and an enhancement of the occipital P1 component as early as 115 ms after presentation onset points to the existence of a rapid neural mechanism sensitive to the degree of agreement between simultaneously presented facial and bodily emotional expressions, even when the latter are unattended.
Abstract: In our natural world, a face is usually encountered not as an isolated object but as an integrated part of a whole body. The face and the body both normally contribute in conveying the emotional state of the individual. Here we show that observers judging a facial expression are strongly influenced by emotional body language. Photographs of fearful and angry faces and bodies were used to create face-body compound images, with either matched or mismatched emotional expressions. When face and body convey conflicting emotional information, judgment of facial expression is hampered and becomes biased toward the emotion expressed by the body. Electrical brain activity was recorded from the scalp while subjects attended to the face and judged its emotional expression. An enhancement of the occipital P1 component as early as 115 ms after presentation onset points to the existence of a rapid neural mechanism sensitive to the degree of agreement between simultaneously presented facial and bodily emotional expressions, even when the latter are unattended.

611 citations


Journal ArticleDOI
TL;DR: This paper discusses a toolkit of designs for simulationists with limited DOE expertise who want to select a design and an appropriate analysis for their computational experiments and provides a research agenda listing problems in the design of simulation experiments that require more investigation.
Abstract: Many simulation practitioners can get more from their analyses by using the statistical theory on design of experiments (DOE) developed specifically for exploring computer models. We discuss a toolkit of designs for simulators with limited DOE expertise who want to select a design and an appropriate analysis for their experiments. Furthermore, we provide a research agenda listing problems in the design of simulation experiments-as opposed to real-world experiments-that require more investigation. We consider three types of practical problems: (1) developing a basic understanding of a particular simulation model or system, (2) finding robust decisions or policies as opposed to so-called optimal solutions, and (3) comparing the merits of various decisions or policies. Our discussion emphasizes aspects that are typical for simulation, such as having many more factors than in real-world experiments, and the sequential nature of the data collection. Because the same problem type may be addressed through different design types, we discuss quality attributes of designs, such as the ease of design construction, the flexibility for analysis, and efficiency considerations. Moreover, the selection of the design type depends on the metamodel (response surface) that the analysts tentatively assume; for example, complicated metamodels require more simulation runs. We present several procedures to validate the metamodel estimated from a specific design, and we summarize a case study illustrating several of our major themes. We conclude with a discussion of areas that merit more work to achieve the potential benefits-either via new research or incorporation into standard simulation or statistical packages.

Journal ArticleDOI
TL;DR: In this article, the authors study how organizational culture affects these decisions and the effectiveness of these decisions in curtailing the partner's opportunistic behavior and find that selecting a close partner shows a marked ability to hedge against partner opportunism, but beyond a certain point, it encourages the opportunism it is designed to discourage.
Abstract: Firms face two strategic decisions when engaging in a new purchase transaction: the decision whether to draft a detailed contract and the decision whether to select a partner with which they share a close tie. The authors study how organizational culture affects these decisions and the effectiveness of these decisions in curtailing the partner's opportunistic behavior. The results suggest that organizational culture exerts an important but different influence on both decisions. Selecting a close partner shows a marked ability to hedge against partner opportunism, but beyond a certain point, it encourages the opportunism it is designed to discourage. Contracting becomes effective only when a nonclose partner is selected and when the focal relationship is embedded in a network of close mutual contacts.

Journal ArticleDOI
TL;DR: This review shows that focusing on the long-term effects of breast cancer is important when evaluating the full extent of cancer treatment, and the current medical condition, amount of social support and current income level were strong positive predictors of quality of life.

Posted Content
TL;DR: In this paper, a review of the literature on the market for corporate control is presented, focusing on the cyclical wave pattern that this market exhibits and finding that the patterns of takeover activity and their profitability vary significantly across takeover waves.
Abstract: This paper reviews the vast academic literature on the market for corporate control. Our main focus is the cyclical wave pattern that this market exhibits. We address the following questions: Why do we observe recurring surges and downfalls in M&A activity? Why do managers herd in their takeover decisions? Is takeover activity fuelled by capital market developments? Does a transfer of control generate shareholder gains and do such gains differ across takeover waves? What caused the formation of conglomerate firms in the wave of the 1960s and their de-conglomeration in the 1980s and 1990s? And, why do we observe time- and country-clustering of hostile takeover activity? We find that the patterns of takeover activity and their profitability vary significantly across takeover waves. Despite such diversity, all waves still have some common factors: they are preceded by technological or industrial shocks, and occur in a positive economic and political environment, amidst rapid credit expansion and stock market booms. Takeovers towards the end of each wave are usually driven by non-rational, frequently self-interested managerial decision-making.

Journal ArticleDOI
TL;DR: The results support the internal and external validity of ADHD in adults between 18 and 75 years, and show that ADHD is not merely a child psychiatric disorder that persists into young adulthood, but an important and unique manifestation of psychopathology across the lifespan.
Abstract: Background. Follow-up studies of childhood ADHD have shown persistence of the disorder into adulthood, but no epidemiological data are yet available. Method. ADHD DSM-IV symptoms were obtained by self-report in an adult population-based sample of 1813 adults (aged 18-75 years), that was drawn from an automated general practitioner system used in Nijmegen, The Netherlands. The structure of ADHD symptoms was analysed by means of confirmatory factor analyses. Other data used in this report are the General Health Questionnaire (GHQ-28), information about the presence of three core symptoms of ADHD in childhood, and about current psychosocial impairment. Results. The three-factor model that allowed for cross-loadings provided the best fit in the entire sample. This result was replicated across gender and age subsamples. Inattentive and hyperactivity symptom scores were significantly associated with measures of impairment, even after controlling for the GHQ-28. Subjects with four or more inattentive or hyperactive-impulsive symptoms were significantly more impaired than subjects with two, one and no symptoms. The prevalence of ADHD in adults was 1 . 0% (95 % CI 0 . 6-1 . 6) and 2 . 5% (1 . 9-3 . 4) using a cutoff of six and four current symptoms respectively, and requiring the presence of all three core symptoms in childhood. Conclusions. These results support the internal and external validity of ADHD in adults between 18 and 75 years. ADHD is not merely a child psychiatric disorder that persists into young adult- hood, but an important and unique manifestation of psychopathology across the lifespan.

Journal ArticleDOI
TL;DR: In this paper, the authors explore the crowding out hypothesis on the basis of data from the European Values Survey wave 1999/2000 for 23 European countries and find no evidence at all in favour of the hypothesis at the aggregate country level.
Abstract: A recurrent critique on the welfare state is that it crowds out social capital (networks, trust and norms). However, the empirical evidence on the crowding out hypothesis is still scarce, findings are sometimes contradictory, and there is variation in the measurement of social capital. In this article we explore the crowding out hypothesis on the basis of data from the European Values Survey wave 1999/2000 for 23 European countries. Compared to (the few) other comparative studies on the hypothesis, our study contains more recent data and for a larger number of countries. Instead of focusing on a single dimension of social capital, we use an eight-scale measurement model of social capital; we explore the relationship between welfare (regime type, social spending) and social capital at both country and individual level, and we control for confounding factors. At the aggregate country level we found no evidence at all in favour of the hypothesis. At the individual level we found that it does matter for peopl...

Journal ArticleDOI
TL;DR: In this paper, the authors review and attempt to extend the theoretical and methodological issues in the HRM and performance debate, and make a plea for research designs starting from a multidimensional concept of performance, including the perceptions of employees.
Abstract: The last decade of empirical research on the added value of human resource management (HRM), also known as the HRM and Performance debate, demonstrates evidence that ‘HRM does matter’ (Huselid, 1995; Guest, Michie, Conway and Sheehan, 2003; Wright, Gardner and Moynihan, 2003). Unfortunately, the relationships are often (statistically) weak and the results ambiguous. This paper reviews and attempts to extend the theoretical and methodological issues in the HRM and performance debate. Our aim is to build an agenda for future research in this area. After a brief overview of achievements to date, we proceed with the theoretical and methodological issues related to what constitutes HRM, what is meant by the concept of performance and what is the nature of the link between these two . In the final section, we make a plea for research designs starting from a multidimensional concept of performance, including the perceptions of employees, and building on the premise of HRM systems as an enabling device for a whole range of strategic options. This implies a reversal of the Strategy-HRM linkage. 2

Journal ArticleDOI
TL;DR: In this paper, the authors present a meta-analysis of price elasticity with new empirical generalizations on its determinants and find that accommodating price endogeneity has a strong (magnitude-increasing) impa...
Abstract: The importance of pricing decisions for firms has fueled an extensive stream of research on price elasticities. In an influential meta-analytical study, Tellis (1988) summarized price elasticity research findings until 1986. However, empirical generalizations on price elasticity require modifications because of (1) changes in market characteristics (i.e., characteristics of brands, product categories, and economic conditions) and (2) changes in the research methodology used to assess price elasticities. Therefore, the authors present a meta-analysis of price elasticity with new empirical generalizations on its determinants. Across a set of 1851 price elasticities based on 81 studies, the average price elasticity is −2.62. A salient finding is that over the past four decades, sales elasticities have significantly increased in magnitude, whereas share and choice elasticities have remained fairly constant. The authors find that accommodating price endogeneity has a strong (magnitude-increasing) impa...

Journal ArticleDOI
TL;DR: In this article, a cross-section of 54 European regions was studied to investigate whether regional differences in economic growth are related to social capital, in the form of generalized trust and associational activity.

Journal ArticleDOI
TL;DR: The third sector is characterized by fragmentation, fuzziness, and constant change as discussed by the authors, and the borders of community, market, and state are equally difficult to define and are becoming more blurred, and the search for a valid empirical definition of the third sector must focus on the fringes of the domain where the hard cases can be found.
Abstract: The term “third sector” is increasingly used, but it is also increasingly difficult to define. It is characterized by fragmentation, fuzziness, and constant change. Furthermore, the bordering domains of community, market, and state are equally difficult to define and are becoming more blurred. One may have to accept that hybridity and change are permanent features of the organizations and arrangements involved. They could be classified not with reference to the structural characteristics of abstract domains but on the basis of how they cope with conditions of hybridity and change. The search for a valid empirical definition of the third sector, however modestly ambitious, must focus on the fringes of the domain where the “hard cases” can be found—the phenomena that are most difficult to identify and therefore most likely to reveal what is essential to the different domains.

Journal ArticleDOI
TL;DR: In this article, the authors investigated the effect of warning that a person is not complying with eligibility requirements from the actual enforcement of a benefit sanction and found that both warning and enforcement have a positive effect on the exit rate out of unemployment, and that increasing the monitoring intensity reduces the duration of unemployment of the nonsanctioned.
Abstract: This paper investigates the effectiveness of unemployment benefit sanctions in reducing unemployment duration. Swiss data on benefit sanctions allow us to separate the effect of a warning that a person is not complying with eligibility requirements from the effect of the actual enforcement of a benefit sanction. Moreover, public employment services are given substantial leeway in setting the monitoring intensity. Results indicate that both warning and enforcement have a positive effect on the exit rate out of unemployment, and that increasing the monitoring intensity reduces the duration of unemployment of the nonsanctioned. (JEL: J64, J65, J68)

Journal ArticleDOI
TL;DR: In this paper, a cross-sectional study of 229 salespeople indicated that putting sales technology to use strongly depends on salespeople's perceptions about the technology enhancing their performance, their personal innovativeness and organizational efforts in terms of user training.

Posted Content
TL;DR: In this article, the authors address the question of whether both more flexibility in an employees' job design and commitment-oriented HRM activities promote individual innovative work behavior, and find that a multifunctional job and perceived HRM system promote employee involvement in innovative activities through increased feelings of ownership for work-related issues and problems.
Abstract: A growing number of practitioners and academics endorse that the ability of organizations to foster, develop and use the innovative potential of their employees contributes to organizational success. Yet empirical investigation of individual innovation processes is lacking. In this research we address the question of whether both more flexibility in an employees' job design and commitment-oriented HRM activities promote individual innovative work behaviour. Findings suggest that a multifunctional job design and the perceived HRM system promote employee involvement in innovative activities through increased feelings of ownership for work-related issues and problems.

Journal ArticleDOI
TL;DR: A direct relationship between Housing First and decreased homelessness and increased perceived choice is indicated and expansion of programs that increase consumer choice is supported, thereby enhancing mastery and decreasing psychiatric symptoms.
Abstract: Despite the increase in consumer-driven interventions for homeless and mentally ill individuals, there is little evidence that these programs enhance psychological outcomes. This study followed 197 homeless and mentally ill adults who were randomized into one of two conditions: a consumer-driven “Housing First” program or “treatment as usual” requiring psychiatric treatment and sobriety before housing. Proportion of time homeless, perceived choice, mastery, and psychiatric symptoms were measured at six time points. Results indicate a direct relationship between Housing First and decreased homelessness and increased perceived choice; the effect of choice on psychiatric symptoms was partially mediated by mastery. The strong and inverse relationship between perceived choice and psychiatric symptoms supports expansion of programs that increase consumer choice, thereby enhancing mastery and decreasing psychiatric symptoms.

Journal ArticleDOI
TL;DR: In this article, the authors examined the determinants and consequences of voluntary adoption of non-local accounting principles (non-local GAAP) by firms listed and domiciled in the European Union (EU).
Abstract: This study examines the determinants and consequences of voluntary adoption of non-local accounting principles (non-local GAAP) by firms listed and domiciled in the European Union (EU). We restrict ourselves to the two predominant internationally accepted sets of accounting standards: International Accounting Standards (IAS) and United States generally accepted accounting principles (US GAAP). We have used various sources to identify EU firms that use non-local GAAP. We examine the 1999 annual reports of all these firms, because accounting standard choices in more recent years may be affected by the announcement of the proposal by the European Commission in February 2001 to mandate IAS usage from 2005 on. The maintained hypothesis is that firms that voluntarily adopt IAS or US GAAP expect to experience net benefits from adoption. The finding that 133 non-financial firms in the EU voluntarily used non-local GAAP in 1999 suggests that the majority of listed EU firms does not expect to benefit from ...

Journal ArticleDOI
TL;DR: In this paper, the authors address the question of whether both more flexibility in an employees' job design and commitment-oriented HRM activities promote individual innovative work behavior, and find that a multifunctional job and perceived HRM system promote employee involvement in innovative activities through increased feelings of ownership for workrelated issues and problems.
Abstract: A growing number of practitioners and academics endorse that the ability of organizations to foster, develop and use the innovative potential of their employees contributes to organizational success. Yet empirical investigation of individual innovation processes is lacking. In this research we address the question of whether both more flexibility in an employees’ job design and commitment-oriented HRM activities promote individual innovative work behaviour. Findings suggest that a multifunctional job design and the perceived HRM system promote employee involvement in innovative activities through increased feelings of ownership for work-related issues and problems.

Journal ArticleDOI
TL;DR: In this article, the authors provide empirical tests of the hypothesis of optimal cognitive distance, proposed by Nooteboom, in two distinct empirical settings: pharmaceutical companies and biotech companies, as well as on interfirm agreements in ICT industries.
Abstract: This article provides empirical tests of the hypothesis of ‘optimal cognitive distance’, proposed by Nooteboom [Nooteboom, B., 1998. Cost, quality and learning based governance of buyer–supplier relations. In: Colombo, M.G. (Ed.), The Changing Boundaries of the Firm. Routledge, London, pp. 187–208; Nooteboom, B., 2000. Learning and Innovation in Organizations and Economies. Oxford University Press, Oxford], in two distinct empirical settings. Variety of cognition, needed for learning, has two dimensions: the number of agents with different cognition, and differences in cognition between them (cognitive distance). The hypothesis is that in interfirm relationships optimal learning entails a trade-off between the advantage of increased cognitive distance for a higher novelty value of a partner's knowledge, and the disadvantage of less mutual understanding. If the value of learning is the mathematical product of novelty value and understandability, it has an inverse U-shaped relation with cognitive distance, with an optimum level that yields maximal value of learning. With auxiliary hypotheses, the hypothesis is tested on interfirm agreements between pharmaceutical companies and biotech companies, as well as on interfirm agreements in ICT industries.

Journal ArticleDOI
TL;DR: A survey of sensitivity analysis of simulation models can be found in this paper, where the authors survey classic and modern sensitivity analysis methods for experiments with simulation models, including group screening, Latin hypercube sampling (LHS), and space filling.

Journal ArticleDOI
TL;DR: This paper analyzed sanctions using a unique administrative data set of individuals who started collecting unemployment insurance in the Netherlands in 1992, and found that sanctions substantially raised individual re-employment rates after correction for selectivity in the imposition of sanctions.
Abstract: Sanctions or punitive benefits reductions are increasingly used as a tool to enforce compliance of unemployment insurance claimants with search requirements. This article analyses sanctions using a unique administrative data set of individuals who started collecting unemployment insurance in the Netherlands in 1992. After correction for selectivity in the imposition of sanctions, we find that sanctions substantially raise individual re-employment rates.

Journal ArticleDOI
TL;DR: This article conducted a large-scale empirical study on the short-run and long-run reactions to promotion and advertising shocks in over 400 consumer product categories over a four-year time span.
Abstract: How do competitors react to each other's price-promotion and advertising attacks? What are the reasons for the observed reaction behavior? We answer these questions by performing a large-scale empirical study on the short-run and long-run reactions to promotion and advertising shocks in over 400 consumer product categories over a four-year time span.Our results clearly show that the most predominant form of competitive response is passive in nature. When a reaction does occur, it is usually retaliatory in the same instrument, i.e., promotion attacks are countered with promotions, and advertising attacks are countered with advertising. There are very few long-run consequences of any type of reaction behavior. By linking reaction behavior to both cross- and own-effectiveness, we further demonstrate that passive behavior is often a sound strategy, while firms that do opt to retaliate often use ineffective instruments, resulting in "spoiled arms." Accommodating behavior is observed in only a minority of cases, and often results in a missed sales opportunity when promotional support is reduced. The ultimate impact of most promotion and advertising campaigns depends primarily on the nature of consumer response, not the vigilance of competitors.