Tilburg University

About: Tilburg University is a education organization based out in Tilburg, Noord-Brabant, Netherlands. It is known for research contribution in the topics: Population & Context (language use). The organization has 5550 authors who have published 22330 publications receiving 791335 citations.

The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time

Abstract: The authors investigate the overall and subarea influence of a comprehensive set of marketing and marketing-related journals at three points in time during a 30-year period using a citation-based measure of structural influence. The results show that a few journals wield a disproportionate amount of influence in the marketing journal network as a whole and that influential journals tend to derive their influence from many different journals. Different journals are most influential in different subareas of marketing; general business and managerially oriented journals have lost influence, whereas more specialized marketing journals have gained in influence over time. The Journal of Marketing emerges as the most influential marketing journal in the final period (1996-97) and as the journal with the broadest span of influence across all subareas. Yet the Journal of Marketing is notably influential among applied marketing journals, which themselves are of lesser influence. The index of structural inf...

Non-cooperative Games

Abstract: Non-cooperative games are mathematical models of interactive strategic decision situations. In contrast t o cooperative models, they build on the assumption that all possibilities for commitment and contract have been incorporated in the rules of the game. This contribution describes the main models (games in normal form, and games in extensive form), as well as the main concepts that have been proposed to solve these games. Solution concepts predict the outcomes that might arise when the game is played by ?rational? individuals, or after learning processes have converged. Most of these solution concepts are variations of the equilibrium concept that was proposed by John Nash in the 1950s, a Nash equilibrium being a combination of strategies such that no player can improve his payoff by deviating unilaterally. The paper also discusses the justifications of these concepts and concludes with remarks about the applicability of game theory in contexts where players are less than fully rational.

Exploring the complementarity between innovation and export for SMEs’ growth

Abstract: In this paper, we advance and test the idea that innovation and export are complementary strategies for SMEs’ growth. We argue that innovation and export positively reinforce each other in a dynamic virtuous circle, and we identify and describe the process through which this complementarity relationship takes place. Participating in export markets can promote firms’ learning, and thus enhance innovation performance. At the same time, through innovation, firms can enter new geographical markets with novel and better products, therefore making exports more successful, and, by the same token, they can also improve the quality – and consequently increase the sales – of the products sold domestically. We test our theory using an unbalanced panel of Spanish manufacturing firms over the period 1990–1999. We find robust empirical support for our hypothesis: consistent with the presence of complementarity, we show that the positive effect of innovation activity on firms’ growth rate is higher for firms that also engage in exports, and vice versa. Furthermore, we show that, Ceteris paribus, firms’ adoption of one growth strategy (e.g., entering export markets) positively influences the adoption of the other (e.g., innovation).

Literature review of theory and research on the psychological impact of temporary employment: Towards a conceptual model

Abstract: The increased use of temporary contracts has instigated debates on possible implications for employees’ attitudes, well-being and behaviour. The complex issues related to this debate are reviewed from a theoretical, empirical and conceptual point of view. First, the definitions of temporary employment that are currently used in OECD countries are reviewed. Second, theoretical views concerning possible determinants are elaborated. The theoretical frameworks discussed include Work Stress Theory, Social Comparison Theory and Social Exchange Theory. The determinants proposed in these theories have served to form the basis of hypotheses on differences between temporary and permanent workers on various psychological outcomes. Third, research on associations between temporary employment and the variables job satisfaction, organizational commitment, well-being and behaviour are reviewed. These variables are most frequently used in the realm of temporary work research. This review concludes that research results have been inconsistent and inconclusive, unlike the predictions that follow from the theoretical frameworks. This leads to a fourth section in which potential explanations for these inconsistent findings are advanced. In conclusion, a conceptual model is developed to inspire future research.