Tilburg University

About: Tilburg University is a education organization based out in Tilburg, Noord-Brabant, Netherlands. It is known for research contribution in the topics: Population & Anxiety. The organization has 5550 authors who have published 22330 publications receiving 791335 citations.

The Impact of a Product-Harm Crisis on Marketing Effectiveness

Abstract: Product-harm crises are among a firm's worst nightmares. A firm may experience (i) a loss in baseline sales, (ii) a reduced own effectiveness for its marketing instruments, (iii) an increased cross sensitivity to rival firms' marketing-mix activities, and (iv) a decreased cross impact of its marketing-mix instruments on the sales of competing, unaffected brands. We find that this quadruple jeopardy materialized in a case study of an Australian product-harm crisis faced by Kraft peanut butter. We arrive at this conclusion by using a time-varying error-correction model that quantifies the consequences of this crisis on base sales, and on own-and cross-brand short-and long-term effectiveness. The proposed modeling approach allows managers to make more informed decisions on how to regain the brands' pre-crisis performance levels.

How Organizational Field Networks Shape Interorganizational Tie-Formation Rates

Abstract: We investigate the impact of communication in field-level networks on rates of formation of interorganizational collaborative ties, such as strategic alliances and joint ventures. After developing the concept of an organizational field network (“field-net”), we derive a set of testable propositions and corollaries that relate field-net properties, such as density, reciprocity, centralization, multiplexity, and hierarchy, to subsequent nonlinear changes in interorganizational tie-formation rates. We conclude by discussing aspects of empirical research for testing the empirical validity of these propositions.

A parametric analysis of prospect theory’s functionals for the general population

Abstract: This article presents the results of an experiment that completely measures the utility function and probability weighting function for different positive and negative monetary outcomes, using a representative sample of N = 1,935 from the general public. The results confirm earlier findings in the lab, suggesting that utility is less pronounced than what is found in classical measurements where expected utility is assumed. Utility for losses is found to be convex, consistent with diminishing sensitivity, and the obtained loss-aversion coefficient of 1.6 is moderate but in agreement with contemporary evidence. The estimated probability weighting functions have an inverse-S shape and they imply pessimism in both domains. These results show that probability weighting is also an important phenomenon in the general population. Women and lower educated individuals are found to be more risk averse, in agreement with common findings. In contrast to previous studies that ascribed gender differences in risk attitudes solely to differences in the degree utility curvature, however, our results show that this finding is primarily driven by loss aversion and, for women, also by a more pessimistic psychological response toward the probability of obtaining the best possible outcome.