University of Guelph

About: University of Guelph is a education organization based out in Guelph, Ontario, Canada. It is known for research contribution in the topics: Population & Poison control. The organization has 26542 authors who have published 50553 publications receiving 1715255 citations. The organization is also known as: U of G & Guelph University.

Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations: a Covariance Analysis

Abstract: The effect of country-of-origin labelling on consumers’ assessments of product quality, risk to purchase, perceived value and likelihood of purchasing was tested experimentally in a multi-product, multi-cue setting. Country-of-origin information was found to be more important in affecting product quality assessments than were price and brand information. Price was important in value assessment while brand was significant in a few product specific cases. Age, education, sex, and perceptions of ability to judge products were variously related to consumers’ ratings of quality, risk, value and likelihood of purchase especially when the product was more complex and difficult to judge. However, much of the variation in consumer judgments was not accounted for by the variables employed in this study, suggesting that future research should include more detailed studies of information processing whereby intrinsic and extrinsic product cues and a wide range of consumer characteristics are taken into consideration.

What Children Are Looking at During Shared Storybook Reading: Evidence From Eye Movement Monitoring

Abstract: Two studies were conducted to determine the extent to which young children fixate on the print of storybooks during shared book reading. Children's books varying in the layout of the print and the richness of the illustrations were displayed on a computer monitor. Each child's mother or preschool teacher read the books while the child sat on the adult's lap wearing an EyeLink headband that recorded visual fixations. In both studies, children spent very little time examining the print regardless of the nature of the print and illustrations. Although fixations on the illustrations were highly correlated with the length of the accompanying text and could be altered by altering the content of the text, fixations to the text were uncorrelated with the length of the text. These results indicate that preschool children engage in minimal exploration of the print during shared book reading.

Shoreline Vegetation in Axe Lake, Ontario: Effects of Exposure on Zonation Patterns

Abstract: This study tests several hypotheses relating community structure to environmental disturbance, by testing for changes in the zonation patterns of lakeshore vegetation. Twenty—five transects were examined at different positions along an exposure gradient. The range of water depths tolerated by individual species (realized niche width) changes with exposure. Some (Lobelia dortmanna, Utricularia cornuta) reached their maximum on exposed shores, others (Drosera intermedia, Cladium mariscoides) at intermediate exposure, and others (Pontederia cordata, Triadenum fraseri) on sheltered shores. Species richness peaked significantly at intermediate levels of exposure (P < .01). In spite of changes in both species composition and richness, mean niche width did not change with exposure. The distribution of the upper and lower limits of species along the gradient was examined using measures of boundary clustering. The lower and upper boundaries of species were both significantly clustered (P < .001), suggesting discrete communities exist on the shoreline gradient. As exposure increased, upper boundaries became more cluster (P < .002); lower boundaries were unaffected. The distribution of boundaries shifted landward with increasing exposure. This fact is possibly related to an identical landward shift in the lower boundaries of shoreline shrubs, which appear to have a major influence on the distribution of herbaceous shoreline vegetation.