University of North Texas

About: University of North Texas is a education organization based out in Denton, Texas, United States. It is known for research contribution in the topics: Population & Poison control. The organization has 11866 authors who have published 26984 publications receiving 705376 citations. The organization is also known as: Fight, North Texas & UNT.

Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries

Abstract: Across cultures, do systematic differences in advertising content mirror predictable differences in the cultures themselves? The authors designed a study to shed light on that question, using Hofstede's cultural model as a tool for analyzing cultures and using advertising appeals identified by Pollay. After coding advertisements in business publications from 11 countries for the appeals employed, they computed correlation coefficients relating the proportional use of each appeal and Hofstede's cultural dimensions: individualism, uncertainty avoidance, power distance, and masculinity. The culture-reflecting quality of advertising was supported for 10 of 30 hypothesized relationships, and for an additional eight after removal of outliers from the data.

LeZi-update: an information-theoretic approach to track mobile users in PCS networks

Abstract: The complexity of the mobility tracking problem in a cellular environment has been characterized under an informationtheoretic framework. Shannon’s entropy measure is identified as a basis for comparing user mobility models. By building and maintaining a dictionary of individual user’s path updates (as opposed to the widely used location updates), the proposed adaptive on-line algorithm can learn subscribers’ profiles. This technique evolves out of the concepts of lossless compression. The compressibility of the variable-to-fixed length encoding of the acclaimed LempelZiv family of algorithms reduces the update cost, whereas their built-in predictive power can be effectively used to reduce paging cost.

A New Skull of Early Homo from Dmanisi, Georgia

Abstract: Another hominid skull has been recovered at Dmanisi (Republic of Georgia) from the same strata in which hominid remains have been reported previously. The Dmanisi site dated to ∼1.75 million years ago has now produced craniofacial portions of several hominid individuals, along with many well-preserved animal fossils and quantities of stone artifacts. Although there are certain anatomical differences among the Dmanisi specimens, the hominids do not clearly represent more than one taxon. We assign the new skull provisionally toHomo erectus (=ergaster). The Dmanisi specimens are the most primitive and small-brained fossils to be grouped with this species or any taxon linked unequivocally with genusHomo and also the ones most similar to the presumedhabilis-like stem. We suggest that the ancestors of the Dmanisi population dispersed from Africa before the emergence of humans identified broadly with the H. erectus grade.

Consumer misbehavior: why people buy illicit goods

Abstract: Trade in contraband amounts to billions of dollars each year, and yet the buyers of these products are still a mystery. The purpose of this study was to model the decision to purchase illicit goods, using four predictor measures: product type, buying situation, perceived criminal risk, and price. Part‐worth conjoint analysis was used to obtain individual weights of main effects and selected interaction effects on the willingness to purchase. Individual respondents evaluated the purchase of illicit goods differently. Cluster analysis was used to segment the respondents. Discriminant analysis was used to assess variable importance. The overall model was shown to be significant. Although the results varied by cluster, the main effects of product type, buying situation and price were all significant predictors of willingness to buy. The interactions of risk with product type and price with product type were also significant predictors for some clusters.