Showing papers by "University of Portsmouth published in 1986"
TL;DR: It was found that children who had viewed the Master's Snooker Tournament sponsored by Benson and Hedges were more likely to recall the brand than non-viewers.
Abstract: A SURVEY of 861 children aged 11 to 15 plus was carried out in five schools in one educational auth ority using an anonymous questionnaire. It was found that children who had viewed the Master's Snooker Tournament sponsored by Benson and Hedges were more likely to recall the brand than non-viewers. This replication of previous findings was extended to include the effects of sponsored sport on smoking, after allowing for personality and social factors known to influence the frequency of smoking. Associations between recall, other adver tising variables and smoking were positive in all but one instance after allowing for the effects of controls.
9 citations