University of South Australia

About: University of South Australia is a education organization based out in Adelaide, South Australia, Australia. It is known for research contribution in the topics: Population & Poison control. The organization has 10086 authors who have published 32587 publications receiving 913683 citations. The organization is also known as: The University of South Australia & UniSA.

Physical training for asthma

Abstract: Some people with asthma may show less tolerance to exercise due to worsening asthma symptoms when they exercise or other reasons such as deconditioning. This can prevent them playing sports or attempting to keep fit. Physical training programs for people with asthma have been designed to improve physical fitness, muscle coordination and confidence. The review of trials found that exercise training (including running, gymnastics, cycling, swimming, weights and walking) was well tolerated among the study participants. This review also found that physical training improved cardiopulmonary fitness and showed some positive effects for health-related quality of life. However, physical training had no significant effect on resting lung function. In summary, people with stable asthma should be encouraged to participate in regular exercise training that is within their capacity without fear of worsening of their asthma symptoms.

Genetic correlations of polygenic disease traits: from theory to practice

Abstract: The genetic correlation describes the genetic relationship between two traits and can contribute to a better understanding of the shared biological pathways and/or the causality relationships between them. The rarity of large family cohorts with recorded instances of two traits, particularly disease traits, has made it difficult to estimate genetic correlations using traditional epidemiological approaches. However, advances in genomic methodologies, such as genome-wide association studies, and widespread sharing of data now allow genetic correlations to be estimated for virtually any trait pair. Here, we review the definition, estimation, interpretation and uses of genetic correlations, with a focus on applications to human disease.

Regional Brand Image and Perceived Wine Quality: The Consumer Perspective

Abstract: Purpose- The overall aim of this study is to examine the regional brand image of selected California wine regions and the effect of that image on consumers’ quality perceptions when included on wine labels. It also seeks to examine the importance of regional brand image with respect to information other than place-of-origin provided on the wine labels. Finally, the study seeks to define consumer preference for selected California wine regions, with a deeper look at Sonoma, and their preference for appellations within those regions. Design/methodology/approach- Data collection took place by means of a highly-structured online survey of male and female wine consumers, during a two-week period in May 2006 across the USA. The sample was limited to two groups of wine consumers who are the recipients of monthly and quarterly wine newsletters respectively. The request to participate was directed to 9,922 e-mail boxes that yielded a response rate of 5.7 percent, finally resulting in 570 usable surveys. Findings- The perceived quality of a wine region raises the quality expectation of the sub-regions or appellations within that region. This was especially evident in the case of Sonoma County. The wine region is the most important information to predict quality on wine labels. Almost without exception, the addition of regional information on a label increased consumer confidence in the quality of the product. The ever-increasing number of American viticultural areas (AVAs) results in a fragmented offering in terms of the place-of-origin marketing strategy to consumers and is not desirable. Research limitations/implications- The research suggests that a wine regional brand image is multi-dimensional in nature and that many, in fact, most individual AVAs have weak regional brand strength when compared with the high equity ones such as Napa Valley and Sonoma. These findings are, however, tentative as the study was conducted only in the USA and largely among California residents with a relatively high wine involvement level. These issues warrant further investigation. Originality/value- This paper is of value to academic readers, wine industry practitioners and regional wine and/or tourism associations alike as it synthesises the importance of a wine’s region of origin in the consumer wine-buying process and the impact of place-of-origin as a wine marketing strategy.

A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets

Abstract: Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture loyalty should be very different. This paper, in effect, argues against a single brand loyalty measure for all market types. Marketing practitioners wishing to predict future levels of loyalty would need to use different loyalty measures. In consumable markets where the market is stable and where there is high switching and low involvement and risk, behavioral measures are appropriate for predicting future brand loyalty levels. However where the market is not stable, there is a propensity towards sole brands and attitudinal measures may be better predictors of future behavior in such cases.