University of South Australia

About: University of South Australia is a education organization based out in Adelaide, South Australia, Australia. It is known for research contribution in the topics: Population & Context (language use). The organization has 10086 authors who have published 32587 publications receiving 913683 citations. The organization is also known as: The University of South Australia & UniSA.

Place-Based Marketing and Regional Branding Strategy Perspectives in the California Wine Industry

Abstract: Purpose- The purpose of this paper is to explore different levels of place-based marketing in the form of region of origin strategies used by wineries in their branding efforts. The overall aim is to obtain insights into wine consumer dynamics such as product involvement level, consumption frequency and differences between segments on the basis of gender and age from a regional branding perspective. Design/methodology/approach- Data collection took place by means of a highly-structured online survey of wine consumers across the USA. The request to participate was directed to legal wine drinking age people of 21 years and older to 9,922 e-mail boxes that yielded a response rate of 5.7 percent, finally resulting in 570 usable surveys. Findings- Consumers used regional branding cues, information and images in their assessment and valuation of comparative wine labels. Almost without exception, the addition of regional information on a wine label increased consumer confidence in the quality of the product. Research limitations/implications- Any follow-on work to the study should also include a broader sampling of consumer types throughout the USA and comparisons made with the study to assess the validity of generalising the results here . Practical implications- Regional branding efforts should be targeted at high wine product involvement consumers rather than their low involvement counterparts, as high involvement consumers are likely to be more influenced by brand-based cues. Originality/value- The paper is of value to academic readers, wine industry practitioners regional trade and tourism associations and other regional trade and tourism associations and other commercial entities that market their products with regional branding cues.

Advances and future directions of biochar characterization methods and applications

Abstract: Biochar is a carbon-rich by-product of the thermal conversion of organic feedstocks and is primarily used as a soil amendment. Identification and quantification of biochar properties are important to ensure optimal outcomes for agricultural or environmental applications. Advanced spectroscopic techniques have recently been adopted in biochar characterization. However, biochar characterization approaches rely entirely on the user's choice and accessibility to the new technology. The selection of proper methods is vital to accurately and consistently assess biochar properties. This review critically evaluates current biochar characterization methods of proximate, ultimate, physicochemical, surface and structural analyses, and important biochar properties for various applications.

Strong functional dependencies and their application to normal forms in XML

Abstract: In this article, we address the problem of how to extend the definition of functional dependencies (FDs) in incomplete relations to XML documents (called XFDs) using the well-known strong satisfaction approach.We propose a syntactic definition of strong XFD satisfaction in an XML document and then justify it by showing that, similar to the case in relational databases, for the case of simple paths, keys in XML are a special case of XFDs. We also propose a normal form for XML documents based on our definition of XFDs and provide a formal justification for it by proving that it is a necessary and sufficient condition for the elimination of redundancy in an XML document.