University of Westminster

About: University of Westminster is a education organization based out in London, United Kingdom. It is known for research contribution in the topics: Population & Politics. The organization has 2944 authors who have published 8426 publications receiving 200236 citations. The organization is also known as: Westminster University & Royal Polytechnic Institution.

Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness

Abstract: A hybrid approach for integrating group Delphi, fuzzy logic and expert systems for developing marketing strategies is proposed in this paper. Within this approach, the group Delphi method is employed to help groups of managers undertake SWOT analysis. Fuzzy logic is applied to fuzzify the results of SWOT analysis. Expert systems are utilised to formulate marketing strategies based upon the fuzzified strategic inputs. In addition, guidelines are also provided to help users link the hybrid approach with managerial judgement and intuition. The effectiveness of the hybrid approach has been validated with MBA and MA marketing students. It is concluded that the hybrid approach is more effective in terms of decision confidence, group consensus, helping to understand strategic factors, helping strategic thinking, and coupling analysis with judgement, etc.

The sociocultural adjustment trajectory of international university students and the role of university structures: A qualitative investigation:

Abstract: The present research explores the sociocultural adjustment of international students and the role played by university structures in the process. The adjustment process of international students has been modelled in psychological literature as a U-curve, a learning curve and most recently as a long, uneven and unending process of change. Yet, little of the literature has addressed the role played in this process by university structures. The research was conducted in the UK with 58 undergraduates from Malaysia. It utilized a qualitative design and consisted of two waves of semi-structured small-group interviews. It was found that university structures, in the form of accommodation provision, course provision, and student union clubs and societies, provide opportunities for integration and adjustment support in the early stages of the sojourn. However, the desire for contact with a wide range of others, central to the adjustment process, takes time to develop in international students. It is suggested that an understanding of adjustment as a long and uneven process should be built into structures aiming to support the adjustment of international students.