Wilfrid Laurier University

About: Wilfrid Laurier University is a education organization based out in Waterloo, Ontario, Canada. It is known for research contribution in the topics: Population & Poison control. The organization has 3995 authors who have published 11106 publications receiving 288656 citations. The organization is also known as: Laurier.

Spatial Tessellations: Concepts and Applications of Voronoi Diagrams

Abstract: Definitions and basic properties of the Voronoi diagram generalizations of the Voronoi diagram algorithms for computing Voronoi diagrams poisson Voronoi diagrams spatial interpolation models of spatial processes point pattern analysis locational optimization through Voronoi diagrams.

A Contingent Resource-Based View of Proactive Corporate Environmental Strategy

Abstract: We integrate perspectives from the literature on contingency, dynamic capabilities, and the natural resource-based view of the firm to propose how dimensions of the general competitive environment of a business will influence the development of a dynamic, proactive corporate strategy for managing the business–natural environment interface. We also explain how certain characteristics of the general business environment—uncertainty, complexity, and munificence—moderate the relationship between the dynamic capability of a proactive environmental strategy and competitive advantage. We conclude with a discussion of implications for research and practice.

Customer satisfaction with services: putting perceived value into the equation

Abstract: This research investigated the relationship between three elements – core service quality, relational service quality‐ and perceived value – and customer satisfaction and future intentions across four services. The results revealed that core service quality (the promise) and perceived value were the most important drivers of customer satisfaction with relational service quality (the delivery) a significant but less important driver. A direct link between customer satisfaction and future intentions was established. The relative importance of the three drivers of satisfaction varied among services. Specifically, the importance of core service quality and perceived value was reversed depending on the service. A major conclusion was that both perceived value and service quality dimensions should be incorporated into customer satisfaction models to provide a more complete picture of the drivers of satisfaction.

Microring resonator channel dropping filters

Abstract: Microring resonators side coupled to signal waveguides provide compact, narrow band, and large free spectral range optical channel dropping filters. Higher order filters with improved passband characteristics and larger out-of-band signal rejection are realized through the coupling of multiple rings. The analysis of these devices is approached by the novel method of coupling of modes in time. The response of filters comprised of an arbitrarily large dumber of resonators may be written down by inspection, as a continued fraction. This approach simplifies both the analysis and filter synthesis aspects of these devices.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Abstract: Word of mouth marketing — the intentional influencing of consumer-to-consumer communications — is an increasingly important technique. The authors overview and synthesize extant word of mouth theory and present a study of a marketing campaign in which mobile phones were seeded with prominent bloggers. Eighty-three blogs were followed for six months. Findings reveal the complex cultural conditions through which marketing “hype” is transformed by consumers into the “honey” of relevant, shared communications. Four word of mouth communication strategies are identified — evaluation, embracing, endorsement and explanation. Each is influenced by communicator narrative, communications forum, communal norms and the nature of the marketing promotion. An intrinsic tension between commercial and communal interests plays a prominent, normative role in message formation and reception. This “hype-to-honey” theory shows that communal word of mouth does not simply increase or amplify marketing messages. Rather, marketing messages and meanings are systematically altered in the process of embedding them. The theory has implications for how marketers should plan, target and benefit from word of mouth and how scholars should understand word of mouth in a networked world.