Yaşar University

About: Yaşar University is a education organization based out in Izmir, Turkey. It is known for research contribution in the topics: Exergy & Job shop scheduling. The organization has 760 authors who have published 1436 publications receiving 20813 citations. The organization is also known as: Yaşar Üniversitesi.

On the 4Ps & 4Cs of Green Logistics Marketing Mix

Abstract: The world is getting more polluted each day. Fortunately, consumers are now more aware and concerned about environmental issues. Customers are expecting the same sensitivity to the environment in both marketing and production strategies of companies. The main aim of this paper is to develop a framework for understanding the integration of green marketing concept with the marketing mix both in the form of 4Ps (price, place, promotion, product) and 4Cs (communication, costs, convenience, customer). This paper will deal with the environmentaly friendly measures to be taken by marketing organizations. In addition to the green marketing sub-mix, some important strategies, including green logistics and reverse logistics topics, are handled extensively with the aim of completing the framework of the green marketing.

Consumer Perceptions towards Dairy Products: Effects of Mass Media

Abstract: Using the information from mass media, consumers develop their perceptions towards dairy products. This article examines how these perceptions are developed. Based on a mixed design, our research has three consecutive data collection phases. The first phase is a quantitative content analysis of four major Turkish newspapers, three popular Turkish television health shows and Turkish internet content on dairy products. Second phase is designed to collect qualitative data from three focus groups in order to reveal what kinds of perceptions are developed about milk, cheese and yogurt and how the consumers verbally express them. Findings from these two phases are used to develop a questionnaire, which is applied to a sample of 733 urban consumers, for the quantitative measurement of these perceptions. Findings reveal that mass media disseminates huge amount of information to which consumers are exposed. Consumers admit that their decisions were usually affected by such information. Survey results showed that dairy consumers tend to trust more in the positive claims than the negative ones. Consumers mostly develop perceptions regardless of their socio-demographic differences due to the mainstreaming effect of mass media. However, a cluster analysis showed that younger, more educated, wealthier and regular diary consumers have lower levels of negative perceptions about milk, cheese and yogurt. On the other hand, consumers with more trust in media and readiness to share media information have higher levels of positive perceptions about milk and yogurt.

Örgütsel çekicilik: bir ölçek uyarlama çalışması

Abstract: The purpose of the study is to investigate the validity and reliability of the organizational attractiveness scale which is developed by Highhouse et al. (2003) in Turkey. The 15 item scale was first translated into Turkish by researchers and one language expert, and then, translated sentences evaluated by 15 bilingual experts in terms of expression and linguistic suitability. In compliance with suggestions, the Turkish form was finalized and implemented in two stages. In the first stage, in order to analyze the reliability of test re-test, the scale was implemented with 50 students twice within two weeks and the reliability coefficient was found as 0,85 and 0,89 respectively. In the second stage, the scale was implemented with 257 students and the Cronbach Alpha was found as 0,89. As a result of the analysis, it was determined that Organizational Attractiveness Scale has a three dimensional structure as it is in the original form. Without excluding any items, a valid and reliable scale which consists of three dimensions and fifteen items were obtained.

Second order necessary conditions of optimality for stochastic systems with variable delay

Abstract: The purpose of this paper is to give necessary conditions of optimality of nonlinear stochastic control systems with variable delay for singular controls. As a result, the second order necessary optimality condition for the stochastic system with uncontrolled diffusion coefficient is obtained.