Asia-Australia Marketing Journal 

TL;DR: In this article, the authors discuss the nature and sometimes negative consequences of the dominating marketing paradigm of today, marketing mix management, and furthermore discuss how modern research into industrial marketing and services marketing as well as customer relationship economics shows that another approach to marketing is required.

TL;DR: Wilson and Lantrania as discussed by the authors explored alternative ways to conceptualize value in a relationship and concluded with a discussion of the issues faced in trying to determine the value created by a relationship or strategic alliance.

TL;DR: The acceptance of the benefits of market segmentation is so pervasive that it seems almost sacrilegious to question the validity of this faith in the power of segmentation as a marketing tool as discussed by the authors.

TL;DR: In this article, the authors postulate six key aspects of a successfully implemented relationship marketing strategy: three strategic issues (service business orientation, process management perspective, partnership and network formation) and three tactical issues (direct customer contacts, customer databases, customer-oriented service system).