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JournalISSN: 1911-2017

Asian Social Science 

Canadian Center of Science and Education
About: Asian Social Science is an academic journal published by Canadian Center of Science and Education. The journal publishes majorly in the area(s): Population & Higher education. It has an ISSN identifier of 1911-2017. It is also open access. Over the lifetime, 4888 publications have been published receiving 41744 citations.


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Journal ArticleDOI
TL;DR: In this article, the authors compared the performance of Web of Science and Scopus and provided a comprehensive comparison of these two databases to answer frequent questions which researchers ask, such as: How web of science and scopus are different? In which aspects these two database are similar? Or, if the researchers are forced to choose one of them, which one should they prefer?
Abstract: Nowadays, the world’s scientific community has been publishing an enormous number of papers in different scientific fields. In such environment, it is essential to know which databases are equally efficient and objective for literature searches. It seems that two most extensive databases are Web of Science and Scopus. Besides searching the literature, these two databases used to rank journals in terms of their productivity and the total citations received to indicate the journals impact, prestige or influence. This article attempts to provide a comprehensive comparison of these databases to answer frequent questions which researchers ask, such as: How Web of Science and Scopus are different? In which aspects these two databases are similar? Or, if the researchers are forced to choose one of them, which one should they prefer? For answering these questions, these two databases will be compared based on their qualitative and quantitative characteristics.

868 citations

Journal ArticleDOI
TL;DR: In this article, the authors attempted to identify factors that are affecting business success of small and medium enterprises (SMEs) in Thailand and found that SMEs characteristics, customer and market, the way of doing business, resources and finance, and external environment are the most significant factors for SMEs in Thailand.
Abstract: This study attempted to identify factors that are affecting business success of small and medium enterprises (SMEs) in Thailand The intention of this study is to provide the understanding on how people should start their business by looking at all the factors affecting business success hence help to reduce the risk of failure and increase chances of success The study examined eight factors that influence the SMEs business success These factors are: SMEs characteristic, management and know-how, products and services, Customer and Market, the way of doing business and cooperation, resources and finance, Strategy, and external environment The theoretical framework has been drawn out and questionnaire was designed based on the factors chosen Eight hypotheses were developed to find out factors that are affecting Business Success of SMEs in Thailand The entire hypotheses were successfully tested with SPSS and five hypotheses were accepted The regression analysis result shown that the most significant factors affecting business success of SMEs in Thailand were SMEs characteristics, customer and market, the way of doing business, resources and finance, and external environment

314 citations

Journal ArticleDOI
TL;DR: In this article, the authors investigated Libyan secondary school students' attitudes towards learning English in terms of behavioral, cognitive, and emotional aspects and explored whether there is any significant difference in the students' attitude towards English language based on their demographic profiles i.e., gender, field and year of study.
Abstract: This study investigated Libyan secondary school students’ attitudes towards learning English in terms of the behavioral, cognitive and emotional aspects. It also explored whether there is any significant difference in the students’ attitudes towards English language based on their demographic profiles i.e., gender, field and year of study. A total of 180 participants in the three study years from three specializations of Basic Sciences, Life Sciences, and Social Sciences took a questionnaire as a measuring instrument. Regarding the three aspects of attitude i.e., cognitive, behavioral, and emotional, the participants showed negative attitudes towards learning English. On the demographic profile, there were statistically significant attitudinal differences regarding gender and field of study but not year of study. Based on the research findings, some recommendations are finally presented.

228 citations

Journal ArticleDOI
TL;DR: In this article, the authors introduce the concept of green marketing and look into the various ways in which the different consumer attributes are related to the green marketing, a conceptual framework is presented and the information is analyzed on the basis of the framework.
Abstract: Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes and are trying to gain an edge in the competitive market by exploiting the potential in the green market industry. The current study introduces the concept of green marketing and looks into the various ways in which the different consumer attributes are related to the concept of green marketing. A conceptual framework is presented and the information is analyzed on the basis of the framework.

219 citations

Journal ArticleDOI
TL;DR: In this paper, Mohd. Yasin and Abdul Rahman Zahari found a mediating relationship among the dimensions of brand equity on brand equity, including brand association, brand awareness, brand loyalty, perceived quality and brand image.
Abstract: According to Marketing Science Institute (2002), one of the major objectives of marketing research is to assess the strength of brand equity. It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer decision making process (Norjaya Mohd. Yasin & Abdul Rahman Zahari, 2011). The aim of this study is to find out the indirect relationship amongst the brand equity dimensions on brand equity. For the purpose of this study, brand equity dimensions include brand association, brand awareness, brand loyalty, perceived quality and brand image. In this study, a sum of 300 usable questionnaires were gathered. The result indicates a mediating relationship amongst the dimensions of brand equity on brand equity.

204 citations

Performance
Metrics
No. of papers from the Journal in previous years
YearPapers
202339
202267
202169
2020113
2019156
2018169