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JournalISSN: 0007-6813

Business Horizons 

Elsevier BV
About: Business Horizons is an academic journal published by Elsevier BV. The journal publishes majorly in the area(s): Business & Competitive advantage. It has an ISSN identifier of 0007-6813. Over the lifetime, 3891 publications have been published receiving 154092 citations.


Papers
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Journal ArticleDOI
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.

13,932 citations

Journal ArticleDOI
TL;DR: For the better part of 30 years now, corporate executives have struggled with the issue of the firm's responsibility to its society, and it became quickly apparent to everyone, however, that this pursuit of financial gain had to take place within the laws of the land.

7,143 citations

Journal ArticleDOI
TL;DR: In this article, the authors argue that social media is a hybrid element of the promotion mix because in a traditional sense it enables companies to talk to their customers, while in a nontra-ditional sense it enable customers to talk directly to one another.

3,492 citations

Journal ArticleDOI
TL;DR: In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.

3,073 citations

Journal ArticleDOI
TL;DR: Five IoT technologies that are essential in the deployment of successful IoT-based products and services are presented and three IoT categories for enterprise applications used to enhance customer value are discussed and the real option approach is illustrated.

2,024 citations

Performance
Metrics
No. of papers from the Journal in previous years
YearPapers
202347
2022117
2021126
202072
201974
201877