Journal•ISSN: 0363-7751
Communication Monographs
Taylor & Francis
About: Communication Monographs is an academic journal published by Taylor & Francis. The journal publishes majorly in the area(s): Rhetoric & Interpersonal communication. It has an ISSN identifier of 0363-7751. Over the lifetime, 2082 publications have been published receiving 103929 citations.
Topics: Rhetoric, Interpersonal communication, Rhetorical question, Organizational communication, Persuasion
Papers published on a yearly basis
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TL;DR: In this paper, the authors focus on communication processes and understand how messages have an effect on some outcome of focus in a focus-based focus-oriented focus-set problem, which is the goal of most communication researchers.
Abstract: Understanding communication processes is the goal of most communication researchers. Rarely are we satisfied merely ascertaining whether messages have an effect on some outcome of focus in a specif...
7,914 citations
TL;DR: The Extended Parallel Process Model (EPPM) as mentioned in this paper is based on Leventhal's (1970) danger control/fear control framework, which is used to explain why fear appeals fail and re-incorporate fear as a central variable.
Abstract: The fear appeal literature is diverse and inconsistent Existing fear appeal theories explain the positive linear results occurring in many studies, but are unable to explain the boomerang or curvilinear results occurring in other studies The present work advances a theory integrating previous theoretical perspectives (ie, Janis, 1967; Leventhal, 1970; Rogers, 1975, 1983) that is based on Leventhal's (1970) danger control/fear control framework The proposed fear appeal theory, called the Extended Parallel Process Model (EPPM), expands on previous approaches in three ways: (a) by explaining why fear appeals fail; (b) by re‐incorporating fear as a central variable; and (c) by specifying the relationship between threat and efficacy in propositional forms Specific propositions are given to guide future research
3,077 citations
TL;DR: In this paper, a theory of human communication based on a conception of persons as homo narrans is proposed, and the viability of the narrative paradigm and its attendant notions of reason and rationality are demonstrated through an extended analysis of key aspects of the current nuclear war controversy and a brief application to The Epic of Gilgamesh.
Abstract: This essay proposes a theory of human communication based on a conception of persons as homo narrans. It compares and contrasts this view with the traditional rational perspective on symbolic interaction. The viability of the narrative paradigm and its attendant notions of reason and rationality are demonstrated through an extended analysis of key aspects of the current nuclear war controversy and a brief application to The Epic of Gilgamesh. The narrative paradigm synthesizes two strands in rhetorical theory: the argumentative, persuasive theme and the literary, aesthetic theme.
1,546 citations
TL;DR: The authors explored the cognitive and emotional mechanisms underlying the success and failure of fear appeals in the context of AIDS prevention and found that the emotion fear is associated with fear control responses and is not directly related to danger control responses.
Abstract: Fear appeals have the potential to be potent persuasive strategies. However, they often backfire. Previous research has focused primarily on the factors leading to fear appeal successes and neglected the factors associated with fear appeal failures. Utilizing a recently developed fear appeal theory, the Extended Parallel Process Model (EPPM), a study was undertaken to explore the cognitive and emotional mechanisms underlying the success and failure of fear appeals in the context of AIDS prevention. The study results offered general support for the EPPM and indicated that (a) the emotion fear is associated with fear control responses and is not directly related to danger control responses, (b) perceptions (or cognitions) about the recommended response are associated with danger control responses and unrelated to fear control responses, and (c) when efficacy beliefs are strong, perceived threat mediates the relationship between the emotion fear and behavior. Overall, it appears that cognitions lead to fear ...
1,207 citations
TL;DR: The authors extended this approach to models with more than one mediator and showed that the indirect effect of a mediator depends on a fourth variable, i.e., a second mediator.
Abstract: Mediation of X’s effect on Y through a mediator M is moderated if the indirect effect of X depends on a fourth variable. Hayes [(2015). An index and test of linear moderated mediation. Multivariate Behavioral Research, 50, 1–22. doi:10.1080/00273171.2014.962683] introduced an approach to testing a moderated mediation hypothesis based on an index of moderated mediation. Here, I extend this approach to models with more than one moderator. I describe how to test if X’s indirect effect on Y is moderated by one variable when a second moderator is held constant (partial moderated mediation), conditioned on (conditional moderated mediation), or dependent on a second moderator (moderated moderated mediation). Examples are provided, as is a discussion of the visualization of indirect effects and an illustration of implementation in the PROCESS macro for SPSS and SAS.
1,186 citations