Showing papers in "Computers in Human Behavior in 2012"
TL;DR: Results from structural equation modeling (SEM) analysis revealed that respondents who were driven by gratifications of information seeking, socializing, entertainment, status seeking, and status seeking were more likely to share news in social media platforms.
Abstract: Recent events indicate that sharing news in social media has become a phenomenon of increasing social, economic and political importance because individuals can now participate in news production and diffusion in large global virtual communities. Yet, knowledge about factors influencing news sharing in social media remains limited. Drawing from the uses and gratifications (U&G) and social cognitive theories (SCT), this study explored the influences of information seeking, socializing, entertainment, status seeking and prior social media sharing experience on news sharing intention. A survey was designed and administered to 203 students in a large local university. Results from structural equation modeling (SEM) analysis revealed that respondents who were driven by gratifications of information seeking, socializing, and status seeking were more likely to share news in social media platforms. Prior experience with social media was also a significant determinant of news sharing intention. Implications and directions for future work are discussed.
956 citations
TL;DR: In this article, the authors examined the personality correlates (Neuroticism, Extraversion, Openness-to-Experience, Agreeableness, Conscientiousness, Sociability and Need-for-Cognition) of social and informational use of the two largest SNS: Facebook and Twitter.
Abstract: Social networking sites (SNS) are quickly becoming one of the most popular tools for social interaction and information exchange. Previous research has shown a relationship between users' personality and SNS use. Using a general population sample (N=300), this study furthers such investigations by examining the personality correlates (Neuroticism, Extraversion, Openness-to-Experience, Agreeableness, Conscientiousness, Sociability and Need-for-Cognition) of social and informational use of the two largest SNS: Facebook and Twitter. Age and Gender were also examined. Results showed that personality was related to online socialising and information seeking/exchange, though not as influential as some previous research has suggested. In addition, a preference for Facebook or Twitter was associated with differences in personality. The results reveal differential relationships between personality and Facebook and Twitter usage.
919 citations
TL;DR: It is shown that brand trust has a full mediating role in converting value creation practices into brand loyalty and that such communities could enhance brand loyalty through brand use and impression management practices.
Abstract: Social media based brand communities are communities initiated on the platform of social media. In this article, we explore whether brand communities based on social media (a special type of online brand communities) have positive effects on the main community elements and value creation practices in the communities as well as on brand trust and brand loyalty. A survey based empirical study with 441 respondents was conducted. The results of structural equation modeling show that brand communities established on social media have positive effects on community markers (i.e., shared consciousness, shared rituals and traditions, and obligations to society), which have positive effects on value creation practices (i.e., social networking, community engagement, impressions management, and brand use). Such communities could enhance brand loyalty through brand use and impression management practices. We show that brand trust has a full mediating role in converting value creation practices into brand loyalty. Implications for practice and future research opportunities are discussed.
778 citations
TL;DR: Using a large sample of college students to examine the relationship among multiple measures of frequency of Facebook use, participation in Facebook activities, and time spent preparing for class and actual overall GPA revealed that time spent on Facebook was strongly and significantly negatively related to overall GPA.
Abstract: Because of the social media platform's widespread adoption by college students, there is a great deal of interest in how Facebook use is related to academic performance. A small number of prior studies have examined the relationship between Facebook use and college grade point average (GPA); however, these studies have been limited by their measures, sampling designs and failure to include prior academic ability as a control variable. For instance, previous studies used non-continuous measures of time spent on Facebook and self-reported GPA. This paper fills a gap in the literature by using a large sample (N=1839) of college students to examine the relationship among multiple measures of frequency of Facebook use, participation in Facebook activities, and time spent preparing for class and actual overall GPA. Hierarchical (blocked) linear regression analyses revealed that time spent on Facebook was strongly and significantly negatively related to overall GPA, while only weakly related to time spent preparing for class. Furthermore, using Facebook for collecting and sharing information was positively predictive of the outcome variables while using Facebook for socializing was negatively predictive.
726 citations
TL;DR: The findings show that behavioral beliefs in combination with social influences and personal traits are all important determinants for mobile payment services adoption and use, but their impacts on behavioral intention do vary across in different stages.
Abstract: Mobile payment is an emerging and important application of mobile commerce. The adoption and use of mobile payment services are critical for both service providers and investors to profit from such an innovation. The present study attempts to identify the determinants of pre-adoption of mobile payment services and explore the temporal evolution of these determinants across the pre-adoption and post-adoption stages from a holistic perspective including behavioral beliefs, social influences, and personal traits. A research model that reflects the characteristics and usage contexts of mobile payment services is developed and empirically tested by using structural equation modeling on datasets consisting of 483 potential adopters and 156 current users of a mobile payment service in China. Our findings show that behavioral beliefs in combination with social influences and personal traits are all important determinants for mobile payment services adoption and use, but their impacts on behavioral intention do vary across in different stages. Theoretical and practical implications of the findings are presented.
568 citations
TL;DR: Empirical verification supported that this fraudulent account detection system can successfully identify fraudulent accounts in early stages and is able to provide reference for financial institutions.
Abstract: In today's technological society there are various new means to commit fraud due to the advancement of media and communication networks One typical fraud is the ATM phone scams The commonality of ATM phone scams is basically to attract victims to use financial institutions or ATMs to transfer their money into fraudulent accounts Regardless of the types of fraud used, fraudsters can only collect victims' money through fraudulent accounts Therefore, it is very important to identify the signs of such fraudulent accounts and to detect fraudulent accounts based on these signs, in order to reduce victims' losses This study applied Bayesian Classification and Association Rule to identify the signs of fraudulent accounts and the patterns of fraudulent transactions Detection rules were developed based on the identified signs and applied to the design of a fraudulent account detection system Empirical verification supported that this fraudulent account detection system can successfully identify fraudulent accounts in early stages and is able to provide reference for financial institutions
543 citations
TL;DR: The results supported predictions that gender and scores on the Big Five personality scale would moderate online social networking behavior and showed men reported using social networking sites for forming new relationships while women reported using them more for relationship maintenance.
Abstract: The present study examined the influence of gender and personality on individuals' use of online social networking websites such as Facebook and MySpace. Participants were 238 undergraduate students who reported being members of Facebook, MySpace, or both. Based on prior research examining online behavior, we expected that gender and scores on the Big Five personality scale would moderate online social networking behavior. The results supported our predictions. Specifically, men reported using social networking sites for forming new relationships while women reported using them more for relationship maintenance. Furthermore, women low in agreeableness reported using instant messaging features of social networking sites more often than women high in agreeableness, whereas men low in openness reported playing more games on social networking sites compared to men high in openness. Overall, these results indicate the importance of examining individual differences in online behavior.
525 citations
TL;DR: A systematic review of recent literature addressing engagement in computer games found a diverse range of studies was identified that examined varied aspects of engagement in games including subjective experiences while playing games, the physiological concomitants of these experiences, motives forPlaying games, game usage and time spent playing games and the impact of playing on life satisfaction.
Abstract: Since their introduction over 40 years ago, digital entertainment games have become one of the most popular leisure activities globally. While digital games clearly provide highly engaging activities, the nature of this engagement is not well understood. The current study aims to advance our understanding by reporting a systematic review of recent literature addressing engagement in computer games. The papers in the review comprise a sub-sample of papers relating to engagement in digital games that was selected from a broader literature search carried out on the outcomes and impacts of playing computer games. A diverse range of studies was identified that examined varied aspects of engagement in games including subjective experiences while playing games, the physiological concomitants of these experiences, motives for playing games, game usage and time spent playing games and the impact of playing on life satisfaction. A narrative review was carried out to capture these diverse aspects of engagement and to develop a more coherent understanding of engagement in computer games.
505 citations
TL;DR: In this article, the authors used both a survey of Facebook users and actual Facebook data to uncover why some individuals are more involved in Facebook than others, using the Five Factor Model of personality to predict attitudes and behaviors.
Abstract: The Five Factor Model of personality has been used extensively in the management and psychology fields to predict attitudes and behaviors. Only recently have researchers begun to examine the role of psychological factors in influencing an individual's use of technology platforms, such as Facebook. This study uses both a survey of Facebook users and actual Facebook data to uncover why some individuals are more involved in Facebook than others. 219 undergraduate students participated in a survey that assessed their personality and their reported usage of Facebook. Of these, 143 voluntarily befriended the investigator, which gave her access to their actual Facebook sites and objective data on their number of friends, photos, and wall postings. Results showed personality to explain significant amounts of variance over and above gender and Facebook experience in terms of actual number of Facebook friends, the nature of their wall postings and on their level of regret for inappropriate Facebook content.
485 citations
TL;DR: Results confirm the proposed model, and moderator analysis indicates that culture does have specific moderating effects on mobile commerce adoption.
Abstract: This research aims to discover the general factors that influence mobile commerce adoption. A meta-analysis of previous empirical studies on individuals' mobile commerce adoption behavior was conducted and the proposed mobile commerce adoption model was tested using structural equation modeling. Furthermore, moderator analysis was carried out using partition tests by dividing context into subgroups of eastern and western culture, to investigate the moderating effect of culture. Results confirm the proposed model, and moderator analysis indicates that culture does have specific moderating effects on mobile commerce adoption. The findings of this paper will yield theoretical and managerial implications for the future.
458 citations
TL;DR: The purpose of this article was to provide a comprehensive review of research on video podcasts from 2002 to 2011 in order to guide future studies and educational practice.
Abstract: The purpose of this article was to provide a comprehensive review of research on video podcasts from 2002 to 2011 in order to guide future studies and educational practice. Fifty-three, peer-reviewed articles were selected from an extensive search of the literature. Key topics included the history and growth of video podcasts, types of podcasts, previous literature reviews, benefits and challenges of using video podcasts, methodological concerns, and suggestions for future research. Key benefits included positive affective and cognitive attitudes toward video podcasts, control over learning, improved study habits, and increased learning performance. Key challenges included a variety of technical problems, preference of some students for lectures, and reduced class attendance. Methodological concerns involved insufficient description of video podcasts examined, limited sample selection and description, and the absence of reliability and validity estimates for data collection tools. Suggestions for future research include focusing on the quality and design of video podcasts, pedagogical strategies, viewing patterns and impact on learning effectiveness, and in individual differences in video podcast use.
TL;DR: It appears that previous studies might have defined the concept of anonymity too broadly by not addressing other online communication factors, especially lack of eye-contact, that impact disinhibition.
Abstract: The present research studied the impact of three typical online communication factors on inducing the toxic online disinhibition effect: anonymity, invisibility, and lack of eye-contact. Using an experimental design with 142 participants, we examined the extent to which these factors lead to flaming behaviors, the typical products of online disinhibition. Random pairs of participants were presented with a dilemma for discussion and a common solution through online chat. The effects were measured using participants' self-reports, expert judges' ratings of chat transcripts, and textual analyses of participants' conversations. A 2x2x2 (anonymity/non-anonymityxvisibility/invisibilityxeye-contact/lack of eye-contact) MANOVA was employed to analyze the findings. The results suggested that of the three independent variables, lack of eye-contact was the chief contributor to the negative effects of online disinhibition. Consequently, it appears that previous studies might have defined the concept of anonymity too broadly by not addressing other online communication factors, especially lack of eye-contact, that impact disinhibition. The findings are explained in the context of an onlinesense of unidentifiability, which apparently requires a more refined view of the components that create a personal sense of anonymity.
TL;DR: Personal psychological characteristics of Taiwanese female university students which can significantly predict mobile phone addiction are identified;Female university students with mobile phone Addiction will make more phone calls and send more text messages.
Abstract: While many researches have analyzed the psychological antecedents of mobile phone addiction and mobile phone usage behavior, their relationship with psychological characteristics remains mixed. We investigated the relationship between psychological characteristics, mobile phone addiction and use of mobile phones for 269 Taiwanese female university students who were administered Rosenberg's self-esteem scale, Lai's personality inventory, and a mobile phone usage questionnaire and mobile phone addiction scale. The result showing that: (1) social extraversion and anxiety have positive effects on mobile phone addiction, and self-esteem has negative effects on mobile phone addiction. (2) Mobile phone addiction has a positive predictive effect on mobile phone usage behavior. The results of this study identify personal psychological characteristics of Taiwanese female university students which can significantly predict mobile phone addiction; female university students with mobile phone addiction will make more phone calls and send more text messages. These results are discussed and suggestions for future research for school and university students are provided.
TL;DR: Females, younger people, and those not currently in a committed relationship were the most active Facebook users, and there were many age-, sex-, and relationship-related main effects.
Abstract: Previous studies have focused on why people use Facebook and on the effects of ''Facebooking'' on well being. This study focused more on how people use Facebook. An international sample of 1,026 Facebook users (284 males, 735 females; mean age=30.24) completed an online survey about their Facebook activity. Females, younger people, and those not currently in a committed relationship were the most active Facebook users, and there were many age-, sex-, and relationship-related main effects. Females spent more time on Facebook, had more Facebook friends, and were more likely to use profile pictures for impression management; women and older people engaged in more online family activity. Relationship status had an impact on the Facebook activity of males, but little effect on the activity of females. The results are interpreted within a framework generated by an evolutionary perspective and previous research on the psychology of gossip.
TL;DR: It is proposed that the online game players' physical and social proximity as well as their mutual familiarity influence bridging and bonding social capital, and that both social capital dimensions are positively related to offline social support.
Abstract: Online gaming has gained millions of users around the globe, which have been shown to virtually connect, to befriend, and to accumulate online social capital. Today, as online gaming has become a major leisure time activity, it seems worthwhile asking for the underlying factors of online social capital acquisition and whether online social capital increases offline social support. In the present study, we proposed that the online game players' physical and social proximity as well as their mutual familiarity influence bridging and bonding social capital. Physical proximity was predicted to positively influence bonding social capital online. Social proximity and familiarity were hypothesized to foster both online bridging and bonding social capital. Additionally, we hypothesized that both social capital dimensions are positively related to offline social support. The hypotheses were tested with regard to members of e-sports clans. In an online survey, participants (N=811) were recruited via the online portal of the Electronic Sports League (ESL) in several countries. The data confirmed all hypotheses, with the path model exhibiting an excellent fit. The results complement existing research by showing that online gaming may result in strong social ties, if gamers engage in online activities that continue beyond the game and extend these with offline activities.
TL;DR: The results indicated that initial trust develops along a dual route including the central route and peripheral route, which implies that service providers need to employ differentiated strategies to build users' initial trust in mobile banking.
Abstract: Due to the high perceived risk, building users' initial trust is crucial to facilitating their adoption and usage of mobile banking. Drawing on the elaboration likelihood model (ELM), this research examined users' initial trust in mobile banking. The results indicated that initial trust develops along a dual route including the central route and peripheral route. Self-efficacy as the elaboration likelihood moderates the effects of central cues and peripheral cues on initial trust. Central cues include information quality and service quality, whereas peripheral cues include system quality, structural assurance and reputation. The results imply that service providers need to employ differentiated strategies to build users' initial trust in mobile banking.
TL;DR: The results suggest that reciprocity, trust, satisfaction, and seller creativity provide considerable explanatory power for intention to engage in online group buying behavior.
Abstract: This study investigates factors that affect consumer continuous use intention toward online group buying and the degree that reciprocity and reputation of social exchange, trust, and vendor creativity affect consumer satisfaction and intention toward online purchasing. Data from 215 valid samples was obtained using an online survey. The research model is assessed using partial least squares (PLS) analysis. The results show that the intention to engage in online group buying is predicted collectively by consumer satisfaction, trust, and seller creativity. Consumer satisfaction with online group buying is predicted primarily by trust, followed by consumer reciprocity. The proposed research model explains 67.7% of variance for satisfaction and 39.7% of variance for intention to engage in online group buying. The results suggest that reciprocity, trust, satisfaction, and seller creativity provide considerable explanatory power for intention to engage in online group buying behavior.
TL;DR: A survey of business students at a large state university revealed a statistically significant negative relationship between time spent by students on OSN and their academic performance, and attention span was found to be highly correlated with characteristics that predict or influence student behavior.
Abstract: Online social networks (OSNs) have permeated all generations of Internet users, becoming a prominent communications tool, particularly in the student community. Thus, academic institutions and faculty are increasingly using social networking sites, such as Facebook and LinkedIn, to connect with current and potential students and to deliver instructional content. This has led to a rise in questions about the impact of OSN on academic performance and the possibility of using it as an effective teaching tool. To learn more about the impact on academic performance, we conducted a survey of business students at a large state university. Survey results were analyzed using structural equation modeling (SEM). The results revealed a statistically significant negative relationship between time spent by students on OSN and their academic performance. The time spent on OSN was found to be heavily influenced by the attention span of the students. Specifically, we determined that the higher the attention span, the lower is the time spent on OSN. Further, attention span was found to be highly correlated with characteristics that predict or influence student behavior, such as their perceptions about society's view of social networking, their likes and dislikes of OSN, ease of use of OSN, etc.
TL;DR: This paper is the first known study to employ UTAUT to interpret scholarly use of social media, a widely adopted technology acceptance theory, based on the content analysis of 51 semi-structured interviews of scholars in the Information Science and Technology field.
Abstract: Social media has become mainstream in recent years, and its adoption has skyrocketed. Following this trend among the general public, scholars are also increasingly adopting these tools for their professional work. The current study seeks to learn if, why and how scholars are using social media for communication and information dissemination, as well as validate and update the results of previous scholarship in this area. The study is based on the content analysis of 51 semi-structured interviews of scholars in the Information Science and Technology field. Unlike previous studies, the current work aims not only to highlight the specific social media tools used, but also discover factors that influence intention and use of social media by scholars. To achieve this, the paper uses the Unified Theory of Acceptance and Use of Technology (UTAUT), a widely adopted technology acceptance theory. This paper contributes new knowledge to methodological discussions as it is the first known study to employ UTAUT to interpret scholarly use of social media. It also offers recommendations about how UTAUT can be expanded to better fit examinations of social media use within scholarly practices.
TL;DR: A significant relationship between the content of privacy policies and privacy concern/trust; willingness to provide personal information and privacy concerns; privacy concern and trust is found.
Abstract: This study aims to investigate trust and privacy concerns related to the willingness to provide personal information online under the influence of cross-cultural effects. This study investigated the relationships among the content of online privacy statements, consumer trust, privacy concerns, and the moderating effect of different cultural backgrounds of the respondents. In specific, this study developed a proposed model based on Privacy-Trust-Behavioral Intention model. Further, a total of 500 participants participated in the survey, including 250 from Russia and 250 from Taiwan. The findings indicate a significant relationship between the content of privacy policies and privacy concern/trust; willingness to provide personal information and privacy concern/trust; privacy concern and trust. The cross-cultural effect on the relationships between the content of privacy policies and privacy concern/trust was also found significant.
TL;DR: Primary motive for Facebook use was to maintain long-distance relationships, followed by game-playing/entertainment, active forms of photo-related activities, organizing social activities, passive observations, establishing new friendships, and initiating and/or terminating romantic relationships.
Abstract: A survey on 143 university students was conducted to examine what motives young adults have for Facebook use, which of those motives were endorsed more than the others, and how those motives were related to the tendency of expressing one's ''true self'' through Facebook use. According to the results, primary motive for Facebook use was to maintain long-distance relationships. This motive was followed by game-playing/entertainment, active forms of photo-related activities, organizing social activities, passive observations, establishing new friendships, and initiating and/or terminating romantic relationships. Another interesting result was that individuals' tendency for expressing one's true self on the Net had an influence on their Facebook use motives: The ones with high tendency to express their true self on the Internet reported to use Facebook for establishing new friendships and for initiating/terminating romantic relationships more than the individuals' with low and medium levels of the same tendency did.
TL;DR: It is found that participation in online political groups is strongly correlated with offline political participation, as a potential function of engaging members online, but it is failed to confirm that there is a corresponding positive relationship between participation inOnline political groups and political knowledge.
Abstract: In what ways do online groups help to foster political engagement among citizens? We employ a multi-method design incorporating content analysis of online political group pages and original survey research of university undergraduates (n=455) to assess the relationship between online political group membership and political engagement-measured through political knowledge and political participation surrounding the 2008 election. We find that participation in online political groups is strongly correlated with offline political participation, as a potential function of engaging members online. However, we fail to confirm that there is a corresponding positive relationship between participation in online political groups and political knowledge, likely due to low quality online group discussion.
TL;DR: Testing the role of perceived social capital and flow experience in driving users to continue using SNSs based on the expectation-confirmation model of information systems continuance shows that perceived bridging and bonding social capital have different role in building users' satisfaction and continuance intention.
Abstract: The long-term development of social networking sites (SNSs) relies on their users' continuance of use. This paper tested the role of perceived social capital and flow experience in driving users to continue using SNSs based on the expectation-confirmation model of information systems continuance. Using data from online surveys of social networking sites users in China, the proposed model was tested by using the Partial Least Squares (PLSs) technique. The results show that perceived bridging and bonding social capital have different role in building users' satisfaction and continuance intention: perceived bridging social capital has remarkable influence on users' satisfaction and continuance intention, but perceived bonding social capital has none. Flow experience has influence on users' satisfaction but none on continuance intention. In addition, gender has impact on users' continuance intention.
TL;DR: Examination of system-generated cues available in social media impact perceptions of a source's credibility indicates that curvilinear effects for number of followers exist, such that having too many or too few connections results in lower judgments of expertise and trustworthiness.
Abstract: Social media have gained increased usage rapidly for a variety of reasons. News and information is one such reason. The current study examines how system-generated cues available in social media impact perceptions of a source's credibility. Participants were asked to view one of six mock Twitter.com pages that varied both the number of followers and the ratio between followers and follows on the page and report their perceived source credibility. Data indicate that curvilinear effects for number of followers exist, such that having too many or too few connections results in lower judgments of expertise and trustworthiness. Having a narrow gap between the number of followers and follows also led to increased judgments of competence. Implications of these findings are discussed, along with limitations of the current study and directions for future research.
TL;DR: Examining the frequency with which students multitask during class and the relationship between multitasking and academic performance as measured by actual overall semester grade point average (GPA) finds that only social technologies were negatively related to GPA.
Abstract: The omnipresence of student-owned information and communication technologies (ICTs) in today's college classrooms presents educational opportunities but can also create learning problems. Specifically, multitasking with these technologies can interfere with the learning process. Indeed, research in cognitive science shows that there are clear performance decrements when trying to attend to two tasks at the same time. This study examines the frequency with which students multitask during class using a large sample (N=1,839) and examines the relationship between multitasking and academic performance as measured by actual overall semester grade point average (GPA). Students reported frequently text messaging during class but reported multitasking with other ICTs to a lesser extent. Furthermore, only social technologies (Facebook and text messaging) were negatively related to GPA.
TL;DR: It was concluded that students who are high in openness use Facebook to connect with others in order to discuss a wide range of interests, whereas students who is high in loneliness use the site to compensate for their lack of offline relationships.
Abstract: This study examined the relationship between three of the ''Big Five'' traits (neuroticism, extraversion, and openness), self-esteem, loneliness and narcissism, and Facebook use. Participants were 393 first year undergraduate psychology students from a medium-sized Australian university who completed an online questionnaire. Negative binomial regression models showed that students with higher openness levels reported spending more time on Facebook and having more friends on Facebook. Interestingly, students with higher levels of loneliness reported having more Facebook friends. Extraversion, neuroticism, self-esteem and narcissism did not have significant associations with Facebook use. It was concluded that students who are high in openness use Facebook to connect with others in order to discuss a wide range of interests, whereas students who are high in loneliness use the site to compensate for their lack of offline relationships.
TL;DR: Understanding the role of the learner's sense of presence may be particularly important in distance learning situations in which students and the instructor are physically separated.
Abstract: Social presence in online learning environments refers to the degree to which a learner feels personally connected with other students and the instructor in an online learning community. Based on a 19 item Online Social Presence Questionnaire (OSPQ) given to college students in two different online learning courses, a series of exploratory and confirmatory factor analyses consistently revealed five factors representing facets of social presence in online learning environments: social respect (e.g. receiving timely responses), social sharing (e.g., sharing information or expressing beliefs), open mind (e.g., expressing agreement or receiving positive feedback), social identity (e.g., being called by name), and intimacy (e.g., sharing personal experiences). Together, the five factors accounted for 58% of the variance and were based on 19 items. Although much previous research focuses on cognitive aspects of learning in online environments, understanding the role of the learner's sense of presence may be particularly important in distance learning situations in which students and the instructor are physically separated.
TL;DR: Regression analyses revealed that personality factors play an important role in how SNS are used, and extraverts are more likely to use the communicative function of SNS including status update, comment, and adding more friends.
Abstract: It has been suggested that personality factors are related to an individuals' use of social networking sites (SNSs). The present research explores the relationships between the Big Five Personality factors, narcissism, self-esteem, and sensation seeking and individuals' use of specific features of SNS. Self-reports were collected from 265 SNS users from a university in China. Regression analyses revealed that personality factors play an important role in how SNS are used. Specifically, extraverts are more likely to use the communicative function of SNS including status update, comment, and adding more friends. Neurotic are more likely to use the feature of status update as a way of self-expression. Agreeable individuals tend to make more comments on others' profiles. Individuals with high self-esteem are more likely to comment on others' profiles. Users scoring high on openness and sensation seeking are more likely to play online games on SNS. Narcissistic users are more likely to upload their attractive photos on SNS and tend to use update status more frequently for self-presentation. Gender also played an important role in predicting types of SNS use. Males reported more SNS friends and were more likely to play online games than were females, who were more likely to upload self-photos and update their status.
TL;DR: The results indicate that the user's affective experience with the usability of the shop might serve as a mediator variable within the aesthetics-usability relation: the frustration of poor usability lowers ratings on perceived aesthetics.
Abstract: This paper analyzes the relation between usability and aesthetics. In a laboratory study, 80 participants used one of four different versions of the same online shop, differing in interface-aesthetics (low vs. high) and interface-usability (low vs. high). Participants had to find specific items and rate the shop before and after usage on perceived aesthetics and perceived usability, which were assessed using four validated instruments. Results show that aesthetics does not affect perceived usability. In contrast, usability has an effect on post-use perceived aesthetics. Our findings show that the ''what is beautiful is usable'' notion, which assumes that aesthetics enhances the perception of usability can be reversed under certain conditions (here: strong usability manipulation combined with a medium to large aesthetics manipulation). Furthermore, our results indicate that the user's affective experience with the usability of the shop might serve as a mediator variable within the aesthetics-usability relation: The frustration of poor usability lowers ratings on perceived aesthetics. The significance of the results is discussed in context of the existing research on the relation between aesthetics and usability.
TL;DR: Results suggest that in order of importance only perceived severity, self-efficacy, perceived vulnerability, and gender are antecedents of information privacy concerns with social networking sites.
Abstract: The research aims at gaining insights into information privacy concerns, its antecedents and privacy measure use in social networking sites. The Social Cognitive, Protection Motivation theories and gender factor were used as a basis to develop and confirm a research model. Using a cross-sectional survey design and cluster sampling technique, four-hundred thirteen questionnaires were distributed to undergraduates at a public Malaysian university; three-hundred forty were included in analyses. Data was analyzed using structural equation modeling technique. Results suggest that in order of importance only perceived severity, self-efficacy, perceived vulnerability, and gender are antecedents of information privacy concerns with social networking sites; response efficacy and rewards were not significant antecedents contrary to many past findings in the literature that used Social Cognitive and Protection Motivation Theory as a theoretical basis. Information privacy concerns explain privacy measure use in social networking sites. The implications of these results and study limitations are discussed.