Showing papers in "Comunicar in 2010"

Metodologías que optimizan la comunicación en entornos de aprendizaje virtual

Abstract: The main advances in education and the current expansion of training models are due to the incorporation of information and communication technologies (ICTs), as well as pedagogical elements arising from the socio-cultural approach. Communication is an essential element in the processes of teaching and learning in this educational approach. Therefore, ICTs offer us an excellent innovative support, allowing use to make use of such virtual learning environments as Collaborative Computer-Assisted Learning (CSCL), which enables communication, mediation and knowledge construction. Virtual communication is one of the essential elements in blended learning, and it is even starting to play an important role in traditional teaching environments. In this regard, we consider that a contribution from different teaching and learning experiences in virtual scenarios (Synergeia; BSCW; Moodle…) is necessary. In this article, we describe several cooperative and collaborative computer-mediated learning experiences with students of different educational levels. The results and conclusions on Collaborative Computer-Assisted Learning experiences reveal an improvement in motivation, academic performance and the development of social and communication skills, regardless of the use of cooperative (cooperative learning techniques) or collaborative learning,

Desarrollo de habilidades cognitivas con aprendizaje móvil: un estudio de casos

Abstract: El articulo presenta un estudio de casos multiples de la implementacion, a gran escala, de un proyecto de aprendizaje movil. El proyecto se implemento con 3.000 estudiantes de primer semestre de profesional en dos campus de una institucion educativa privada de Mexico. El objetivo fue analizar los recursos de aprendizaje movil de cuatro cursos para identificar como se trataba de promover el desarrollo de habilidades cognitivas en los estudiantes. Se utilizaron entrevistas a traves de «focus group», encuestas, analisis de documentos y observacion no intrusiva. Los datos fueron analizados en forma cuantitativa y cualitativa y se relacionaron con el sustento teorico de las dos variables conceptuales que guiaron este estudio: aprendizaje movil –mLearning– y habilidades cognitivas. Los resultados indicaron que el uso de recursos mLearning modifica el ambiente de aprendizaje al convertir cualquier escenario en un ambiente innovador y colaborativo; que el diseno de los recursos mLearning debe sustentarse en teorias y estrategias educativas para ser efectivos y que la naturaleza de la materia y el tipo de recurso estan relacionados a las habilidades cognitivas que se desarrollan. Ademas se encontro que aunque los estudiantes no estan conscientes de ello, los recursos mLearning y el uso de dispositivos moviles los apoyan en estrategias que promueven el desarrollo de las habilidades cognitivas como solucion de problemas, toma de decisiones, pensamiento critico, pensamiento creativo y «melioration».

Competencias para el uso de TIC de los futuros maestros

Abstract: Las competencias tecnologicas de los maestros son un elemento basico de sus planes de formacion en Espana En este articulo se presenta un analisis de las competencias para el uso de TIC por parte de estudiantes de ultimo curso de la titulacion de Magisterio de la Universidad de Murcia en el curso 2008-09 El objetivo ha sido describir el grado de competencias tecnicas que poseen los futuros maestros El analisis de los datos se ha realizado desde un enfoque tridimensional, pues en primer lugar se han considerado aspectos del dominio tecnico; en segundo lugar se ofrece una vision de como se encuentra dicha competencia en los estudiantes; y por ultimo –y probablemente lo mas relevante–, se considera cual es el estado de competencia tecnica para el uso de las TIC que tienen los docentes de futura incorporacion a nuestra aulas Este analisis permite no solo evaluarles como estudiantes, profesionales y docentes que usan las TIC, sino que permite tener una idea de si el paso por una institucion universitaria supone la garantia de tener unos minimos conocimientos en esta area que sean de utilidad a la hora de incorporarse como profesionales, docentes y aprendices del nuevo entorno tecno-social, es decir, permite una aproximacion a la evaluacion de las competencias TIC que son no solo propias de este titulo de Grado, sino tambien son competencias genericas de la Universidad de Murcia

Utilización de las TIC por el profesorado universitario como recurso didáctico

Abstract: The learning environment at the university stage which is defined by the Bologna Declaration has long indicated the need for major changes, among others, in the teaching methodology and teaching resources used by the university teachers. With this work, we aim to demonstrate some of the results achieved from the implementation of a National Research Project that has been carried out by four Spanish Universities. The objectives of the project aim to describe, through an exploratory study, the methodological situation in which our universities are highlighting their strengths and weaknesses based on the premises of the European Higher Education Area to suggest some strategies in order to facilitate the necessary adaptation. The methodology followed by implementing a questionnaire focused on concrete analysis of the dimension of the Information and Communication Technologies (ICT) reflects the view of university teachers and through the analysis of results allows us to confirm the need for adaptation by the universities for the implementation, with guarantees of the education reform. This article also presents several conclusions and suggestions for educational improvement focused on teaching and methodological training in the use of teaching tools that can promote the suggestions provided by the European Higher Education using ICT, as for example those offered by Web 2.0.

La satisfacción de los estudiantes en red en la formación semipresencial

Abstract: This paper shows the results obtained from a blended training experience based on internet usage, more specifically, under the Blended Learning (b-learning) modality carried out on first-year students of Philosophy and Physics at the Pontifical University of Dominican Republic. The theoretical model in which this b-learning experience is sustained will be first presented and described, emphasizing the separation of activities to be done in virtual and attending sessions. Information was gathered for the purpose of this study through three different but complementary instruments: students’ satisfaction questionnaire, interviews with students and interviews with lecturers by e-mail. The results achieved and the level of students’ satisfaction show the significance of the experience as well as some limitations found concerning the need for teacher training and the difficulty of changing the organizational structures. Some of the conclusions point to the favourable attitude shown by teachers and students in blended learning, as well as the need for universities to include centers that support teacher training in these formative actions.

Tribus digitales en las aulas universitarias

Abstract: Se ha extendido el discurso que afirma que los profundos cambios en las TIC experimentados en la ultima decada han modificado tambien radicalmente el aprendizaje de nuestros estudiantes universitarios, considerados todos ellos nativos digitales. En este articulo se sostiene, sin embargo, que dichos cambios no son tan inmediatos, automaticos o beneficiosos como el discurso dominante sobre la bondad de las TIC pretende hacernos creer, y que dan lugar a multiples y variadas situaciones intermedias que caracterizan la actual ensenanza universitaria. Utilizando las valoraciones de tres cuestionarios tipo Likert sobre los procesos de informacion y comunicacion en tres entornos diferenciados (una plataforma virtual de ensenanza aprendizaje, Moodle, Tuenti, como ejemplo de red social, y las aulas presenciales) y mediante tecnicas multivariantes (analisis factorial y de conglomerados) se encuentran cuatro segmentos de estudiantes: alumnado optimista o pro-TIC, alumnado pesimista o anti-TIC, alumnado apatico y alumnado neutral. La presencia de dichos segmentos de estudiantes nos permite concluir que, aunque la presencia del ordenador en las aulas universitarias forma ya parte del imaginario colectivo, tal vez se este sobrevalorando tanto el impacto de las TIC en la educacion superior como las competencias digitales de los alumnos, y que esta falsa percepcion de la realidad puede beneficiar a los vendedores de tecnologia, pero no a la innovacion metodologica, que solo se podra conseguir mediante la necesaria reflexion desde postulados educativos.

Videojuegos como dispositivos culturales: las competencias espaciales en educación

Abstract: El videojuego es un dispositivo cultural con sus propias funciones de socializacion, como la mayoria de los mensajes de los medios de comunicacion. Los altos niveles de placer y disfrute que proporciona a los jugadores hacen imprescindible el analisis de sus potencialidades generales como herramienta educativa, mucho mas si se es consciente de que sirven como vehiculos para la definicion de identidades entre la juventud. El presente trabajo proporciona ejemplos actuales de diferentes tipos de videojuegos y sus posibilidades para desarrollar ciertas habilidades y destrezas relacionadas con la representacion dinamica del espacio, dentro del modelo de aprendizaje de Jerome Bruner. Se reflexiona acerca de como los videojuegos de estrategia, aventura, simulacion o rol desarrollan capacidades como la reflexion, el razonamiento estrategico y tactico o la agilidad mental. Ademas, se proporcionan datos sobre los sistemas vigentes de clasificacion de contenidos como el ESRB del Comite para la Evaluacion del Software de Entretenimiento de EEUU y el PEGI de la Federacion Europea de Software Interactivo. Ambos son aceptados por la Asociacion de Distribuidores y Editores de Software de Entretenimiento (aDeSe) y pretenden ayudar a los padres y educadores a discernir sobre sus contenidos y su adecuacion para diferentes edades y tipos de jugadores. En resumen, se intenta transmitir la importancia del videojuego para el proceso de ensenanza-aprendizaje, con especial atencion en proporcionar ejemplos actuales.

Gustos musicales: de una sociología de la mediación a una pragmática del gusto

Abstract: This contribution provides an account of musical taste as a meaningful accomplishment and a situated activity, with its tricks and bricolages, instead of reducing it to a game of social difference and identity. Taste is a problematic modality of attachment to the world. In such a pragmatist conception it is analyzed as a reflexive activity, corporeal, framed, collective, equipped, depending on places, moments and devices, which simultaneously produces the competencies of a music lover and a repertoire of objects. To be explained, it needs the sociologist to concentrate on gestures, objects, bodies, media, devices and relations engaged. Taste is a performance. Playing, listening, recording, making others listen…, all those activities amount to more than the actualization of a taste «already there». They are redefined during the action, with a result that is partly uncertain. Thus amateurs’ attachments and ways of doing things both engage and form subjectivities, and have a history, irreducible to that of the works. Understood in this way, as reflexive work performed on one’s own attachments, the amateur’s taste is no longer considered an arbitrary election to be explained by hidden social causes. Rather, it is a collective technique, whose analysis helps to understand the way we make ourselves sensitized, to things, to ourselves, to situations and to moments, while simultaneously reflexively controlling how those feelings might be shared and discussed with others.

Menores y acceso a Internet en el hogar: las normas familiares

Abstract: This paper examines and discusses the rules and standards set by parents for their children on Internet usage at home. Data that supports the paper have been obtained by surveying a representative sample of children in the Balearic Islands aged between 6 and 16 years; the analysis dimensions are: access by minors to the Internet from home; location of the computer from which have online access; level of autonomy or accompaniment while surfing the Net; norms imposed by their parents; types of rules imposed; relationship between norms and gender; the minors’ opinion and assessment of the knowledge and abilities of their parents on use of the Internet and, finally, the accompanying strategies of parents when their children access the Internet. The main results shows that just over 53% of minors between 6 and 14, and 62% of those between 15 and 16, surf the Internet without their parents’ presence and free of any norms and/or limitations. Where standards are established, these are mainly to do with temporary restrictions. Therefore, it appears that parents are unaware of the dangers of the Internet or at least act irrationally. This shows the need for awareness and provision of skills, knowledge and abilities to enable parents to assume their responsibilities in the Internet usage of minors.

Gustos musicales: de una sociologia de la mediacion a una pragmatica del gusto (Loving Music: from a sociology of mediation to a Pragmatics of Taste)

Abstract: This contribution provides an account of musical taste as a meaningful accomplishment and a situated activity, with its tricks and bricolages, instead of reducing it to a game of social difference and identity. Taste is a problematic modality of attachment to the world. In such a pragmatist conception it is analyzed as a reflexive activity, corporeal, framed, collective, equipped, depending on places, moments and devices, which simultaneously produces the competencies of a music lover and a repertoire of objects. To be explained, it needs the sociologist to concentrate on gestures, objects, bodies, media, devices and relations engaged. Taste is a performance. Playing, listening, recording, making others listen..., all those activities amount to more than the actualization of a taste «already there». They are redefined during the action, with a result that is partly uncertain. Thus amateurs’ attachments and ways of doing things both engage and form subjectivities, and have a history, irreducible to that of the works. Understood in this way, as reflexive work performed on one’s own attachments, the amateur’s taste is no longer considered an arbitrary election to be explained by hidden social causes. Rather, it is a collective technique, whose analysis helps to understand the way we make ourselves sensitized, to things, to ourselves, to situations and to moments, while simultaneously reflexively controlling how those feelings might be shared and discussed with others. RESUMEN Esta contribución ilustra el gusto musical como un logro significativo y una actividad situada, con sus trucos y artimañas, en lugar de reducirla a un juego de identidad y diferenciación social. El gusto es una modalidad problemática de vinculación al mundo. En esta concepción pragmática, se analiza como una actividad reflexiva, corpórea, estructurada, colectiva, equipada, dependiente de los sitios, los momentos y los dispositivos; lo que simultáneamente produce las competencias de un amante de la música y un repertorio de objetos. Explicar el gusto exige que el sociólogo se concentre en los gestos, los objetos, los cuerpos, los medios, los dispositivos y las relaciones involucradas. El gusto es un comportamiento. Reproducir, escuchar, grabar, hacer que otros escuchen música... todas esas actividades vienen a ser algo más que la realización de un gusto que «ya existía». Todo ello se redefine durante la acción y el resultado es, en parte, incierto. Así, la vinculación de los aficionados y la forma de hacer las cosas se combinan, forman subjetividades y tienen una historia que no se puede reducir a la de las obras. Entendido de esta manera, como trabajo reflexivo conducido sobre la base de las vinculaciones propias, el gusto del aficionado ya no se considera una elección arbitraria que es explicada por razones sociales ocultas. Más bien, es una técnica colectiva, cuyo análisis ayuda a entender la manera en la que nos hacemos sensibles a las cosas, a nosotros mismos, a las situaciones y los momentos, mientras en paralelo controla reflexivamente la forma en que esos sentimientos pueden ser compartidos y discutidos con los demás.

La creación de identidades culturales a través del sonido

Abstract: Our behavior is determined by the characteristics of the culture in which we live. Culture imposes on us ways of thinking and perceiving, habits, customs and usages. Music is a form of cultural expression that has a very important role in the social construction of reality. Music has always accompanied man, is one of the oldest rituals of human kind. No one knows exactly how and why the man has started to make music but the music has been a means of perceiving the world, a powerful instrument of knowledge. Traditionally, creation and distribution of music has been tied to the need to communicate feelings and experiences that can not be expressed through common language. This paper describes how our society has generated a multitude of sounds that are distributed freely through the new technologies. This set of sounds is creating cultural identities that are unable to manage his current music and understand their communicative speech. To this end, the paper examines the profound changes that music is experiencing in a consumer society. These changes make it necessary to establish a new paradigm for analysis that allows structuring the diversity of sounds, analyzing their creation, distribution and consumption. Finally, the paper states that permanent contact with the music changes the way we perceive sounds. In contemporary society, music has gone from being a vital need to become an instrument of consumption. This has led to significant changes in their functions, significance and social use.

iPod : un mundo sonoro personalizado para sus consumidores

Abstract: For the first time in industrialised culture, over fifty percent of the population possesses the ability to privatise whatever environment they might be in through the use of a dedicated MP3 player or through a mobile phone with MP3 capabilities. The consumption of technologically mediated sound in the 20th and 21st centuries represents an increasingly significant mode of ‘being-in-theworld’ in which the ‘self’ claims a mobile and auditory territory for itself through a specific form of ‘sensory gating’ permitting the user to screen out unwanted sounds through the creation of their own seductive soundscape. The untrammelled pleasures of creating a privatised mobile soundworld resonates through urban and cultural theory posing a set of interrelated theoretical problems relating to both our relation to the spaces we move through. the nature and meaning of public and private space., the potential for urban aestheticisation, urban retreat and withdrawalIn this paper I discuss the use of Apple iPod in terms of its use as a technological support system of users. The paper draws upon the Internet responses of over one thousand iPod users worldwide between 2004 and 2005. The paper investigates the specific nature of auditory mediation that use entails. It argues that iPod use can usefully be interpreted as a form of pleasurable toxicity within which the ‘total mediated’ world of users lies a dream of unmediated experience - of direct access to the world and one’s emotions.

La Unión Europea dictamina una nueva Recomendación sobre alfabetización mediática en el entorno digital en Europa

Abstract: The European Union Passes a Recommendation on Media Literacy in the European Digital Environment

Educación en cine: memoria y patrimonio

Abstract: Film education in the digital age should be based on three closely-related and complementary fundamentals: to see, to analyze and to make films with young people; three basics that must interact and support each other. The concept of creative analysis could be the glue that binds this subject together, making it coherent and efficient for educational purposes. If cinema is an art, it is above all the art of memory, both individual and collective. This article suggests that we can join the pedagogy of film education to the citizen’s desire to perpetuate memory and preserve cultural heritage. The author describes various types of films to prove this hypothesis, and at the same time indicates the economic and cultural dimension of the media. The essay starts with an approach to film education in the digital age. Later, it analyzes certain aspects of films of memory, referring specifically to the typology of standpoints of film-makers and the treatment of their sources. Lastly, there is a reflection on the convergence of the concept of creative analysis, promoted by film education, and the production of videos by young people dedicated to the individual or collective memory. This convergence matches European Union proposals concerning the production and creation of audiovisual media from this viewpoint.

La utilidad de los formatos de interacción músico-visual en la enseñanza

Abstract: The paper discusses the educational potential of popular culture through the use didactic formats musicovisual interaction in the classroom. It is believed that popular culture, specifically music, is a particularly useful tool for learning. Considered by learning skills, and its current deployment in International educational systems. Especially, its implementation in the education Systems in Europe and Spanish. We live in a technological society, and therefore it is necessary to extend the concept of literacy to digital literacy. Elements of popular culture that are common for young people, such as video clips, should be incorporated. We analyze the competency learning proposals made by the OECD through the DESECO Project or the European framework defined by the recommendation of the European Parliament and Council. These proposals provide a starting point to establish an initial strategy, from the discursive dimension of interaction musicovisual formats, allowing for effective work in the classroom. For this reason, the article evaluates formats musico-visual interaction as teaching aids to serve a critical digital literacy. It also explores some specific contributions to the development of competencies in compulsory Secondary Education. General proposals are made to enable teachers to understand how to use these formats musico-visual interaction in their classroom to work general competencies.

Emociones en la oscuridad : imagen y alfabetización mediática en jóvenes

Abstract: This author deals with the attraction of that feeling of terror generated in the media, especially in cinema, and from the perspective of the controlled emotion behind that fear, pleasure and pain. What is the nature of the fear and pleasure the spectator feels? Why is it important for educators to take account of this connection between the viewer and the film? This subject is treated from film culture as experienced by young Britons, with an analysis of the influence of cinema on the cultural lives of young people and the lessons that can be drawn. The author takes two young girls as an example, identifying their social identity and later outlining the state of education in cinema and the media. He presents two projects developed by young Britons on Psychosis and the creation of videogames. The author concludes that the fascinating world of moving images is open to us via films and videogames, by examining ludic structures and narratives and teaching students how these are interrelated and exploring their creative processes of production.

El impacto social y cultural de la publicidad entre los jóvenes chilenos

Abstract: This paper analyzes the impact of advertising among Chilean youngsters of different socioeconomic background. We aim to identify the relationship that this group establishes with advertising and, in particular, the way they incorporate it in their socialization strategies. We do not address what advertising does to youngsters, but instead what youngsters do with advertising in their practices of appropriation and reception of it. The research design included focus groups of male and female youngsters living in Santiago de Chile between 15 and 24 coming from both high and low-income background. The conclusion of our research is that advertising is assumed by youngsters as a constitutive part of the media offering, which is used both as commercial information and as a cultural referent of new aesthetic values. Furthermore, advertising represents a socializing agent for this group because they incorporate the content of advertising in their exchange with their peers. Finally, this work concludes that advertising represents a leading sociocultural fact for the Chilean youth, because it is a central actor of their daily life.

Planificación y desarrollo de un mapa de habilidades TIC en Orientación

Abstract: The main purpose of this article focuses on identifying specific Information and Communication Technologies skills, particularly those related to web pages and e-mail, useful in the implementation of Guidance functions and tasks. To this end, it was designed a competence map overlaid on those of a technological and coach and also produces a matrix that considered seven areas of focus grouped by International Association Educational and Vocational Guidance: evaluation, educational guidance, career development, counselling, information management, research and evaluation and placement. It also took into account three types of approaches to the counsellor regarding the use of ICT in guidance, as a resource, medium and development of guidance materials and two of these tools (websites and e-mail). The effective integration of Information and Communication Technologies and effective use of them, by guidance professional is based on their competences in them. This resource, open and flexible, requires a continuous updating in order to be useful in the implementation of guidance tasks, in self-assessment of competence by professionals; diagnosis of deficits in the design, planning and development training and guidance actions. It is also an instrument of great relevance and usefulness to guidance practitioners to explore the training needs and their occupational profile and to motivate their professional development.

Aula virtual y presencial en aprendizaje de comunicación audiovisual y educación

Abstract: The mixed model of Teaching-Learning aims to use Information and Communication Technologies (ICT) to guarantee an education more in line with the European Higher Education Area (EHEA). The following research objectives were formulated: 1) To find out the assessment made by teacher-training college students of the virtual classroom WebCT as an aid to face-to-face teaching. 2) To know the advantages of the use of WebCT and ICT by students in the case study: «Values and counter-values transmitted by television series for children and teenagers». The research has been carried out using a sample of 205 students from the University of La Rioja who attended a course on Technologies Applied to Education. The technique of qualitative and quantitative content analysis has been used to provide an objective, systematic and quantitative description content of different documents. The results obtained show that the communication, content and assessment tools of WebCT are favourably assessed by the students. We have reached the conclusion that WebCT and ICT constitute an aid to EHEA methodological innovation based on studentcentred learning. The students demonstrated their audiovisual competence in the analysis of values and the construction of multimedia documents using different formats. Through their work these students give a new meaning to the use of television series in education.

La privacidad en programas televisivos: percepción de los adolescentes

Abstract: Determinados generos televisivos que mediatizan la intimidad en forma de espectaculo, a pesar de las criticas negativas que reciben, tambien pueden servir a los adolescentes para aprender como afrontar situaciones interpersonales y tomar conciencia de problemas sociales relevantes. El presente trabajo tiene por objetivo conocer los argumentos que los adolescentes exponen para explicar su posible presencia o no como publico o protagonista en los programas de cronica rosa (Salsa Rosa) y «talk show» (Diario de Patricia), en el marco interpretativo de la teoria de Turiel (2002). Para ello, se han llevado a cabo entrevistas con adolescentes de la Comunidad Autonoma Vasca cuyas respuestas se han categorizado en los dominios convencional, moral o privado y, posteriormente, han sido analizadas mediante el programa Nudist. Los resultados hallados muestran que la gran mayoria no acudirian a estos programas por argumentos privados y, cuando se les pide que piensen en que caso hipotetico acudirian, el cambio de opinion, siempre «Diario de Patricia» (DP) o casi siempre «Salsa Rosa» (SR), va acompanado de motivos morales. Por otra parte, la totalidad de los que acudirian a ambos programas lo justifican con argumentos convencionales. Se concluye que los adolescentes participantes en este estudio continuan concediendo valor a la privacidad, aun cuando se asocia a determinados programas televisivos en los que se transgreden los limites entre lo privado y lo publico.

Las TIC en las Universidades de Castilla y León

Abstract: Resumen es: El presente trabajo se enmarca dentro de una investigacion que ha analizado la utilizacion que se hace de las tecnologias de la informacion y la comunica...

El imaginario sonoro de la población infantil andaluza: análisis musical de «La Banda»

Abstract: In this article we present a descriptive study of the soundtrack of children’s television programmes on the Andalusian public television network. This study is part of an international research project based on Latin America which seeks to address the need to understand the sonic context in which children live and study the way in which this shapes their sonic imagination. The use of music on television may be a response to commercial needs and, therefore, it is necessary to understand its influence in an educational context. Through the analysis of the permanent sections, advertising and the cartoons included in the TV programme called «The Band» which is broadcast on the Andalusian public television network we can observe the televisual and sonic environment of Andalusian children. We use a descriptive methodology which, through the creation of a listening worksheet, highlights the most significant elements in the sample. After the analysis, we concluded that the predominant musical elements in the programme analyzed were from techno-pop and cinema soundtracks and this produced certain homogeneity in musical terms which in turn led to an impoverishment of listening habits which made it difficult to understand more complex musical elements. Therefore, we stress the need for schools to accept their responsibility in the task of educating children in critical listening skills.

De la crisis del mercado discográfico a las nuevas prácticas de escucha

Abstract: En la ultima decada la industria de la musica se ha convertido en el paradigma de las transformaciones que ha traido consigo el desarrollo del modo productivo hacia el capitalismo informacional. De la mano de una veloz innovacion tecnologica, no siempre producida en los entornos empresariales, se han desarrollado nuevas formas de produccion y consumo de musica que han arrastrado a las companias productoras de fonogramas a una crisis de ventas que ha obligado a una radical transformacion en estas empresas en aras de la supervivencia. Este articulo pretende dar respuesta a la interrogante que subyace en las ambiciones de modificar el tejido productivo: como crear unas industrias culturales que sean capaces, al tiempo, de mantener una cultura comun y democratica y desarrollar iniciativas que generen plusvalias a musicos, compositores y otros profesionales de la musica. Para ello, nos serviremos de los datos extraidos tras una investigacion en la que se realizaron tres entrevistas de grupo segmentadas segun la edad. Se trata de cruzar las opiniones y experiencias de los consumidores con el analisis de la evolucion de la organizacion de la industria de la musica. A partir de la constatacion de que las generaciones mas jovenes estan instaladas en una cultura de la gratuidad de la musica, se trata de explorar que nuevos espacios de negocio aparecen y como son recibidos desde las posiciones en conflicto ya referidas.

Análisis del discurso asíncrono en la calidad de los aprendizajes esperados Asynchronous

Abstract: Las Universidades estan implementando de forma progresiva procesos de formacion virtual. Sin embargo, todavia resulta escasa la investigacion que analiza los procesos internos en lo que se produce el aprendizaje en ambientes virtuales. En este articulo se presenta una investigacion que busca describir la relacion entre la calidad de la interaccion, en los foros de discusion asincronica en experiencias de formacion en e-learning, y la calidad de los aprendizajes propuestos y logrados. El principal objetivo consistio en conocer, de que forma las interacciones en los espacios virtuales, aportan calidad a los aprendizajes de los alumnos. Para ello se realizo un estudio descriptivo que combina una fase cualitativa y una cuantitativa, analizando mas de 10.000 mensajes en 171 participantes de cuatro cursos de postgrado desarrollados en la modalidad de e-learning. Se analizo la comunicacion asincrona, a traves de un sistema de categorias que contenia dimensiones sociales, cognitivas y didacticas del discurso on-line. Entre los resultados de la investigacion se destaca una relacion positiva entre la calidad y cantidad del discurso de los participantes y la calidad de los aprendizajes obtenidos y reflejados en las diferentes instancias de evaluacion. Podemos concluir la necesidad de hacer un analisis, mas alla del discurso escrito, para establecer relaciones con los aprendizajes tanto cognitivos como sociales de los alumnos. Por otra parte concluimos la necesidad de formar a los docentes para abordar los procesos de comunicacion on-line.

Lenguajes fílmicos en la memoria colectiva de Europa

Abstract: The conservation of the collective memory of sounds and images as a European cultural heritage means acknowledging the various evolutionary contexts of audiovisual communication in Europe as well as their relations with the cultures of the world at large, as these processes never occur in geographical or cultural isolation. The language of film takes on a vital role in these processes of communicative and educational evolution as a vehicle of collective communication and education, that is, as a factor for an in-depth learning of the most varied domains of human knowledge.

Advertising in the Digital Age: the Microsite as a Strategic Factor in On-line Advertising Campaigns

Abstract: The exponential and irreversible growth of the social web is an undeniable phenomenon that is provoking a series of changes in communication models. This global revolution proposes a new model that is completely democratic, in which a user, regardless of origin, status or occupation, can be the issuer and receiver of information in real time. This has forced advertising to redefine and adapt itself, modifying its strategies and formats in order to align to the new model. The traditional rules of elaborating commercial messages do not apply in the Internet environment, and their advertising efficiency is limited. However, investment in this medium increases year by year, the proof being the market’s gamble on the commercial possibilities of Internet. This work studies a new advertising model on the Net: a microsite. This format invites the user to enjoy a sensorial experience through the computer which issues interactive commercial messages that are subtle but convincing. Through the analysis of the semantic and technical content of a sample of these slots, we seek to define and emphasize the principle characteristics of the microsite and to reflect upon its strategic role within on-line advertising campaigns.

Film Education: Memory and Heritage

Abstract: Film education in the digital age should be based on three closely-related and complementary fundamentals: to see, to analyze and to make films with young people; three basics that must interact and support each other. The concept of creative analysis could be the glue the binds this subject together, making it coherent and efficient for educational purposes. If cinema is an art, it is above all the art of memory, both individual and collective. This article suggests that we can join the pedagogy of film education to the citizen’s desire to perpetuate memory and preserve cultural heritage. The author describes various types of films to prove this hypothesis, and at the same time indicates the economic and cultural dimension of the media. The essay starts with an approach to film education in the digital age. Later, it analyzes certain aspects of films of memory, referring specifically to the typology of standpoints of film-makers and the treatment of their sources. Lastly, there is a reflection on the convergence of the concept of creative analysis, promoted by film education, and the production of videos by young people dedicated to the individual or collective memory. This convergence matches European Union proposals concerning the production and creation of audiovisual media from this viewpoint.

El apagón analógico: el British Film Institute y la educación en los tres últimos decenios

Abstract: En este articulo se plantean los elementos clave de las estrategias de educacion en el cine llevadas a cabo por el Instituto Britanico del Cine (BFI) en las escuelas britanicas durante los veinticinco ultimos anos de la era analogica. Desde siempre, el BFI se ha implicado de forma activa en el diseno de los planes de estudio de cine, asi como en todo lo que de algun modo suscito preocupacion entre los educadores, como fue el caso de la apuesta, de un lado, por el uso instrumental del cine para apoyar el plan curricular y el aprendizaje de las cualidades intrinsecas y distintivas del cine como mediador y, de otro lado, la apuesta por su funcion ideologica en la sociedad. Tambien se aborda en este articulo la cuestion de si el cine en si mismo constituye un area de estudio o si seria mas adecuado incluirlo en el ambito de la television como parte de los medios de imagen en movimiento. El BFI ha desempenado un papel crucial en la investigacion de estos interrogantes, asi como en la demostracion y ejemplificacion de la ensenanza del cine destinada a los jovenes. No obstante, las continuas vicisitudes que han surgido en este tiempo han orientado las perspectivas educativas en diferentes direcciones. La tesis central de este articulo es demostrar que la educacion en el cine, aplicable a todos los medios de comunicacion en general, debe ser un derecho accesible a todos los estudiantes, y no quedar reducido a una minoria o presentado como una posible opcion. Los proyectos clave que se detallan a continuacion en este articulo orientan sobre algunos procedimientos destinados a que las instituciones culturales subvencionadas con dinero publico puedan intervenir en la politica educativa y en su implantacion.

La dramatización radiofónica de contenidos educativos: Una experiencia universitaria

Abstract: This research presents the results of the first pilot test of a new teaching method called journalism-based learning, from the Public Relations Theory and Techniques course of the Advertising and Public Relations degree at the Universitat Oberta de Catalunya (UOC). Journalism-based learning consists of applying journalistic methodology to university learning contents. Journalism-based learning reveals a new media pathway that focuses on its teaching and entertaining function rather than its duty to inform. The UOC has initiated these journalism-based learning projects to provide students with new learning contents through radio drama. The application of this method to life-long learning transforms radio into a key element, since it enables the required flexibility (in space, time and of the appliance) to be maintained. In other words: mobility and portability. This article explains the foundations of journalism-based learning, and shows the results and conclusions of the first application to online university teaching. The method was positively received by students, thanks in particular to its entertainment function, and its contribution to easing the study of the educational content.