Showing papers in "Contemporary Management Research in 2013"
TL;DR: In this article, the authors examined the brand identity construction of user-generated brands (UGBs), using discursive and visual analysis of UGBs' social media material in an attempt to contribute to a better understanding of this relatively new branding phenomenon.
Abstract: The aim of this paper is to examine the brand identity construction of user-generated brands (UGBs), using discursive and visual analysis of UGBs’ social media material in an attempt to contribute to a better understanding of this relatively new branding phenomenon. We specifically focused on two such brands: Airbnb and Couchsurfing. Our main findings reveal the emerged themes: the access to the private sphere, the human dimension and meaningful inter-personal discourses, and authenticity. The value of our research lies in identifying the specificities of the identity construction and visual representation of UGBs. Lastly, we offer practical suggestions and ideas for future research.
172 citations
TL;DR: Mei Mei Lau et al. as mentioned in this paper identified the interrelationships between service quality, customer satisfaction and customer loyalty in the retail banking sector in Hong Kong and found out the most important attributes of service quality in retail banks.
Abstract: The goal of this study is to identify the interrelationships between service quality, customer satisfaction and customer loyalty in the retail banking sector in Hong Kong. The study also aims to find out the most important attributes of service quality in retail banks, which can be used to evaluate the characteristics of banking service quality as perceived by customers. A sample of 119 retail banking customers was drawn from the Hong Kong and Shanghai Banking Corporation (HSBC) in Hong Kong. The questionnaire developed for this study was based on a SERVQUAL model that identified the influence of five dimensions (i.e. tangibility, responsibility, reliability, assurance and empathy) in banking service environments on customer satisfaction. The results indicate that the five SERVQUAL dimensions have a positive influence on customer satisfaction. Tangibility, responsibility, reliability and assurance were more significant in contributing to customer satisfaction, while empathy was the least significant. This study suggests that SERVQUAL is a suitable instrument for measuring service quality in the retail banking sectors in Hong Kong. Hence, banking industry practitioners can consider this instrument as a tool to assess and help improve their service quality.
Keywords: SERVQUAL, Service Quality, Customer Satisfaction, Customer Loyalty, Banking Industry, Hong Kong
To cite this document: Mei Mei Lau, Ronnie Cheung, Aris Y. C. Lam, and Yuen Ting Chu, "Measuring Service Quality in the Banking Industry: A Hong Kong Based Study", Contemporary Management Research, Vol.9, No.3, pp.263-282, 2013.
Permanent link to this document:
http://dx.doi.org/10.7903/cmr.11060
93 citations
TL;DR: In this article, the authors present an exploratory effort into this direction and analyzes existing Facebook marketing practices and tools, their benefits, and concerns associated with this type of social media marketing.
Abstract: With the explosive popularity of Facebook as a social media, there has not been much research that examines Facebook marketing and its implications for businesses. This paper represents an exploratory effort into this direction and analyzes existing Facebook marketing practices and tools, their benefits, and concerns associated with this type of social media marketing. Practical implications are suggested for organizations using Facebook as a social marketing tool and areas for future research are identified.
70 citations
TL;DR: Keng et al. as mentioned in this paper evaluated the relationship among brand experience, brand personality, and customer experiential value and found that brand experience positively influenced customer value and brand personality positively affected customer experience.
Abstract: The purpose of this study is to evaluate the relationships among brand experience, brand personality, and customer experiential value. Understanding these relationships is helpful to managers in their assessment of the level of appeal that will influence target consumers’ perception of brand personality, as well as their brand experience. An empirical survey conducted with 270 real consumers in Taiwan is used to test the hypotheses. Data are analyzed using Amos 17 to understand the effect of the research model. The empirical results reveal that brand experience positively influenced customer value, brand personality positively affected customer experiential value, and brand experience positively affected brand personality.
Keywords: Brand Experience, Brand Personality, Customer Experiential Value
To cite this document: Ching-Jui Keng, Van- Dat Tran, and Tuyet Mai Le Thi, "Relationships among Brand Experience, Brand Personality, And Customer Experiential Value", Contemporary Management Research, Vol.9, No.3, pp.247-262, 2013.
Permanent link to this document:
http://dx.doi.org/10.7903/cmr.11086
40 citations
TL;DR: Lam et al. as discussed by the authors investigated the relationship between the marketing efforts of electronic customer relationship management (e-CRM) and loyalty in Hong Kong's banking industry and found that all four eCRM marketing tactics (direct mail, interpersonal communication, preferential treatment, and tangible rewards) play important roles in building customer relationships.
Abstract: This research investigates the relationship between the marketing efforts of electronic customer relationship management (e-CRM) and loyalty in Hong Kong’s banking industry. A quantitative approach was employed, and 119 valid questionnaires were collected from 150 respondents. All the respondents are account holders of HSBC (the Hong Kong and Shanghai Banking Corporation Limited), the largest bank in Hong Kong. Reliability testing and multiple regression analysis were used to determine the relationships between various independent and dependent variables. The results suggest that all four e-CRM marketing tactics (direct mail, interpersonal communication, preferential treatment, and tangible rewards) play important roles in building customer relationships. There were also significant relationships between the e-CRM marketing tactics and customer relationship quality. The study also found that the latter has a positive impact on customer loyalty. The research results indicate that thorough implementation of e-CRM marketing efforts will heighten customer loyalty towards HSBC.
Keywords: e-CRM, Customer Loyalty, Relationship Quality, Banking industry, Hong Kong
To cite this document: Aris Y. C. Lam, Ronnie Cheung, and Mei Mei Lau, "The Influence of Internet-Based Customer Relationship Management on Customer Loyalty", Contemporary Management Research, Vol.9, No.4, pp.419-440, 2013.
Permanent link to this document:
http://dx.doi.org/10.7903/cmr.11095
39 citations
TL;DR: Wong et al. as mentioned in this paper examined the correlation between traveler expectation, attitude and motivation for visiting an outbound destination, and found a significant correlation between traveller expectations and motivation, as well as motivation and attitude.
Abstract: The travel and tourism sector has been a major contributor to the Hong Kong economy over the past decades. Both inbound and outbound tourism has had a steady growth in travelers. A local newspaper reported that Hong Kong residents are expected to travel aboard at least six times every two years. Drawing upon an expectation, motivation, and attitude (EMA) model, this study examined the correlation between traveler expectation, attitude and motivation for visiting an outbound destination. A questionnaire survey collected 137 responses. The findings showed a significant correlation between traveler expectations and motivation, as well as motivation and attitude. In addition, traveler knowledge is statistically correlated with the expectation.
Keywords: Hong Kong Travel and Tourism Sector, Traveler Expectations and Motivation, Traveler Attitude
To cite this document: Macy Wong, Ronnie Cheung, and Calvin Wan, "A Study on Traveler Expectation, Motivation and Attitude", Contemporary Management Research, Vol.9, No.2, pp.169-186, 2013.
Permanent link to this document:
http://dx.doi.org/10.7903/cmr.11023
35 citations
TL;DR: Lim et al. as discussed by the authors conducted qualitative in-depth interviews to understand consumer perception on green products, and found that there is a lack of understanding about green products and environmental sustainability, ignorance, and low customer delivered value of green products.
Abstract: Although green products have been widely recognized as being environmentally-friendly, actual consumer adoption, purchases and consumption of green products have been disappointing. Instead, consumption of products which is causing harmful impacts on the environment is gaining further momentum. Such a phenomenon is detrimental to environmental sustainability and therefore requires immediate attention and corrective action. This paper seeks to understand the failure of green products in the marketplace and subsequently provide informed recommendations to stakeholders to remedy the situation. The study is exploratory in nature and uses qualitative in-depth interviews to understand consumer perception on green products. Findings suggest that there is a lack of understanding about green products and environmental sustainability, ignorance, and low customer delivered value of green products. Implications and recommendations from the findings are also presented.
Keywords: Green Products, Environmentally-Friendly, Environmental Sustainability, Consumer Behavior
To cite this document: Weng Marc Lim, Ding Hooi Ting, Woo Kan Ng, Jin How Chin, and Wei-Xiang
Alexander Boo "Why Green Products Remain Unfavorable Despite Being Labelled
Environmentally-Friendly?", Contemporary Management Research, Vol.9, No.1, pp.35-46, 2013.
Permanent link to this document
http://dx.doi.org/10.7903/cmr.10209
23 citations
TL;DR: Watanabe et al. as discussed by the authors examined the variables influencing golf spectators' desire to stay at a professional golf tournament in Japan and found that the variables that most affected the golf spectators’ desire to attend a tournament were affection for the player, fondness for the game, the course itself, and hospitality and service management.
Abstract: The main purpose of this study is to examine the variables influencing golf spectators’ desire to stay at a professional golf tournament in Japan. The data used in this project were based on a questionnaire administered to 1023 spectators at two professional golf tour tournaments near Tokyo; 991 of these questionnaires were returned. The results indicated that the variables that most affected the golf spectators’ desire to stay at the event site were affection for the player, fondness for the game, the course itself, and hospitality and service management. Overall, the event operation of the tournament appeared to have the strongest impact on the spectators’ desire to stay at the event site.
Keywords: Desire to Stay, Golf Spectator, Professional Golf Tour Tournament
To cite this document: Yasuhiro Watanabe, Koji Matsumoto, and Haruo Nogawa, "Variables Influencing Spectators’ Desire to Stay at A Professional Golf Tournament In Japan", Contemporary Management Research, Vol.9, No.3, pp.283-298, 2013.
Permanent link to this document:
http://dx.doi.org/10.7903/cmr.10974
16 citations
TL;DR: In this article, the authors examined seasonal anomalies in Johannesburg daily stock returns from January 1973 to September 2012 and found no compelling evidence for either a January or December effect in the South African market.
Abstract: We examine seasonal anomalies in Johannesburg daily stock returns from January 1973 to September 2012. This paper focuses on three seasonal effects: day-of-the-week, beginning-of-the-month and month-of-the-year. We found no compelling evidence for either a January or December effect in the South African market. Instead, our results support the presence of strong Monday and Tuesday effects, whereby the returns on Monday and Tuesday are significantly lower than the return on the benchmark day of Wednesday. Moreover, the beginning-of-the-month effect is quite pronounced in which second and third trading day returns are significantly larger than returns in other trading days. Nevertheless, these strong day-of-the-week and beginning-of-the-month seasonal effects disappear in the post-2008 period following the global financial crisis. It appears that the South African stock market may have filtered out seasonal anomalies and become more efficient in the aftermath of the recent global financial crisis.
14 citations
TL;DR: This paper argues that Layder's adaptive theory methodology can overcome two main methodological issues affecting academic marketing research-namely, paradigm dilemmas caused by the mixed methods approach and apparent imbalance between agency (individual subjectivity) and structure (social structure).
Abstract: This paper argues that Layder’s adaptive theory methodology can overcome two main methodological issues affecting academic marketing research—namely, (1) paradigm dilemmas caused by the mixed methods approach and (2) apparent imbalance between agency (individual subjectivity) and structure (social structure). A review of research methods used in marketing reveals that quantitative methods continue to dominate. Marketing phenomena tend to arise in the social world through a circular process whereby individual behaviours create social structures that in turn influence individual behaviours. Both the structure and agency perspectives need to be studied in a single research project to fully understand a marketing phenomenon. Adaptive theory, as a sound alternative to positivistic research approach, can achieve a balance between agency and structure perspectives that underpin marketing phenomena.
Keywords: Academic Marketing Research Methodology, Adaptive Theory, Agency–Structure Issue
To cite this document: Chandana Rathnasiri Hewege and Liyanage Chamila Roshani Perera, "In Search of Alternative Research Methods in Marketing: Insights from Layder’s Adaptive Theory Methodology", Contemporary Management Research, Vol.9, No.3, pp.343-360, 2013.
Permanent link to this document:
http://dx.doi.org/10.7903/cmr.9978
14 citations
TL;DR: Ananthram et al. as discussed by the authors explored the need for and to identify these global skill sets from the perspectives of 56 senior executives from multinational organizations in North America and India and discussed the role of human resource (HR) departments in developing the identified skill-sets for global managers.
Abstract: Since Porter’s (1986) seminal study, many researchers have focused on the key factors that assure competitiveness in increasingly global marketplaces, including both business and human resource management (HRM) strategies. With respect to the latter, the importance of developing managers with global skill sets has been a persistent theme in the literature on competitive strategy and HRM over the last decade. This paper extends such research by employing a qualitative methodology to explore the need for and to identify these global skill sets from the perspectives of 56 senior executives from multinational organizations in North America and India. The role of human resource (HR) departments in developing the identified skill-sets for global managers is discussed. The paper also presents the implications for HR professionals and practitioners and provides suggestions for future research.
Keywords: Globalization, Global Mindsets, Human Resource Management, North America, India, Management Development
To cite this document: Subramaniam Ananthram and Alan Nankervis, "Global Managerial Skill Sets, Management Development, and The Role of HR: An Exploratory Qualitative Study of North American and Indian Managers", Contemporary Management Research, Vol.9, No.3, pp.299-322, 2013.
Permanent link to this document:
http://dx.doi.org/10.7903/cmr.9731
TL;DR: Nguyen et al. as discussed by the authors investigated how Japanese management practices are affected by Vietnamese culture through international technology transfer implementation at Japanese manufacturing subsidiaries located in Vietnam and found that the influence of Vietnamese culture on the current Japanese management style as it relates to internal work organization and administration were mainly observed in group consciousness, the seniority system, job classification, job rotation, training and education, quality control and hiring policy.
Abstract: This study investigates how Japanese management practices are affected by Vietnamese culture through international technology transfer implementation at Japanese manufacturing subsidiaries located in Vietnam. The concept of technology transfer refers to the transfer of cross-cultural production management systems. Utilizing Abo’s framework on Japanese management systems and Hofstede’s theory of cultural dimensions, we applied a qualitative data collection approach, including multiple specific methods—in-depth interviews, group discussions, and observations—to conduct an empirical inquiry at 13 Japanese manufacturing subsidiaries in Vietnam. The obvious effects of Vietnamese culture on the current Japanese management style as it relates to internal work organization and administration were mainly observed in group consciousness, the seniority system, job classification, job rotation, training and education, quality control, and hiring policy. The Collectivism and Power Distance dimensions derived from two contradictory characteristics of Vietnamese culture—its community spirit and autonomy—are the most important aspects of those effects. It is suggested that professionals and expatriates become aware of the cultural challenges and opportunities, decide which managerial elements should be adjusted, and which aspects should be kept through technology transfer, based on a consideration of which cultural differences provide conflicts and which provide benefits. This study also offers insights to help managers flexibly adapt Japanese management to Vietnam’s environment.
Keywords: Vietnam, International Technology Transfer Implementation, Cultural Difference, National Culture, Japanese Subsidiaries
To cite this document: Nguyen Thi Duc Nguyen and Atsushi Aoyama "Exploring Cultural Differences in Implementing International
Technology Transfer In the Case of Japanese Manufacturing
Subsidiaries in Vietnam", Contemporary Management Research, Vol.9, No.1, pp.13-34, 2013.
Permanent link to this document
http://dx.doi.org/10.7903/cmr.10338
TL;DR: Kaur et al. as mentioned in this paper provided an empirical design on teen influence and its predictors in the context of family decision making, and used Structure Equation Modeling (SEM) to test the proposed conceptual model.
Abstract: The primary purpose of this paper is to provide an empirical design on teen influence and its predictors in the context of family decision making. Structure equation modeling (SEM) is employed to test the proposed conceptual model on teen influence and its predictors. The SEM approach also provides for the construct validity of the key measures. Results indicate that teenage children in urban Indian households significantly influence purchase-related decisions in the family. The findings from the empirical data suggest that peers, shopping and the Internet are significant predictors of teen influence in family purchases, although the media’s role is marginalized (as a predictor) to the influence that teenagers have in family decision making. This study is significant, as great scholastic interest is placed on such contemporary research, which aims to discern the role of a variety of factors that impact teen influence in the family. This study also addresses the problem of construct validity of key measures, which has been somewhat overlooked in the past research.
Keywords: Indian Teenagers, Family Decision Making, Teen Influence, Consumer Socialization, SEM, Internet, Peers, Media and Shopping
To cite this document: Anupriya Kaur and Yajulu Medury, "SEM Approach to Teen Influence in Family Decision Making", Contemporary Management Research, Vol.9, No.3, pp.323-342, 2013.
Permanent link to this document:
http://dx.doi.org/10.7903/cmr.11080
TL;DR: Wauters et al. as mentioned in this paper measured how positive versus negative priming influences the processing and effectiveness of threat appeals to promote flu shots and found that perceived severity, self and response efficacy have a positive effect on the behavioural intention to get a flu shot.
Abstract: Priming can be used to activate mental representations in an unobtrusive manner, so that these unconscious mental processes influence subsequent behaviour. A prime increases the accessibility of mental information regarding a primed issue. The objective of this article is to measure how positive versus negative priming influences the processing and effectiveness of threat appeals to promote flu shots. Threat appeals are used to warn people about a possible (health) risk and to convince them to adopt the recommended behaviour. Priming was found to have an impact on the respondents’ feelings of severity and evoked fear. Also the broader environmental context was found to play an important role. This finding is interesting as it opens the door to create more effective threat appeals by controlling or influencing the affective context in which the threat appeal is displayed. An analysis of the processing patterns of the threat appeals showed that perceived severity, self and response efficacy have a positive effect on the behavioural intention to get a flu shot. This intention is also influenced by the evoked feelings of fear, which are induced by the respondents’ perceived severity. This provides further proof to confirm the Extended Parallel Process Model. The core social implication of this research is for people who are engaged in preventing diseases or unhealthy behaviours and who use awareness campaigns to reach that goal.
Keywords: Social Marketing, Threat appeals, Affective priming, advertising design and effectiveness
To cite this document: Birgit Wauters and Malaika Brengman, "The Effect of Priming on the Effectiveness of Threat Appeals", Contemporary Management Research, Vol.9, No.1, pp. 47-66, 2013.
Permanent link to this document
http://dx.doi.org/10.7903/cmr.11036
TL;DR: Chien et al. as mentioned in this paper identified the important attending motives across different levels of psychologically committed Taiwanese professional baseball fans and found that fans with a high level of psychological commitment were more motivated by psychological factors; fans with low and medium psychological commitment levels were more motivation by hedonic factors.
Abstract: Sport marketers of Taiwanese professional baseball teams are facing the challenge of generating more revenue. One option to consider is to increase ticket sales by developing promotional strategies based on important spectator motives. Researchers suggested fan identification and the psychological commitment to a sport team can be seen as an indicator of spectating behavior. The purpose of the study was to identify the important attending motives across different levels of psychologically committed Taiwanese professional baseball fans. A stratified random sampling method was used and the results indicated fans with a high level of psychological commitment were more motivated by psychological factors; fans with low and medium psychological commitment levels were more motivated by hedonic factors. Promotional strategies could be developed based on the research findings to further increase attendance.
Keywords: Motive, Fan Identification, Internalization, Psychological Commitment, Sport Consumers, Taiwanese Professional Baseball
To cite this document: Chih-I James Chien and Stephen D. Ross, "Identifying Important Spectator Motives for Game Attendance in Taiwanese Professional Baseball Industry", Contemporary Management Research, Vol.9, No.2, pp.137-154, 2013.
Permanent link to this document
http://dx.doi.org/10.7903/cmr.8413
TL;DR: Chang et al. as mentioned in this paper explored the relationship between destructive factors in trading relations, service providers' relationship-recovery policies, and the outcome of customer default and found that relationship-destroying factors including service system failures and personnel service errors positively impact customers' complaining and switching intentions.
Abstract: The threshold for switching mobile phone numbers between different mobile communication service providers has largely decreased since the government lifted the ban on mobile phone number portability service. Users can convert their mobile communication service from their current provider to others while maintaining their existing phone numbers. The demand for mobile communication services has been increasing, along with the popular sales of smartphones and tablet PCs. However, more and more complaints have emerged in response to system service failures, employee service mistakes, and the sales promotion activities offered from competitors, which could destroy the trading relationship. These factors will lead to the customers’ intentions of complaining and switching to another service provider.
This study aims to explore the relationship between destructive factors in trading relations, service providers’ relationship-recovery policies, and the outcome of customer default. Empirical data were collected from mobile service users through online questionnaires. Using the general linear model (GLM) to test the research hypotheses, the results showed that (1) the relationship-destroying factors including service system failures and personnel service errors positively impact customers’ complaining and switching intentions and (2) the financial and psychological recovery policies might decrease the customers’ complaining intention. Finally, this research also offers mobile communication services providers with strategic implications in customer relationship management.
Keywords: Relationship-destroying factors, relationship recovery, customer response
To cite this document: Hui-Chen Chang, Yi-Ching Tsai, and Sheng-Yuan Hsu, "The Effects of Relationship-Destroying Factors on Customer Relationships: Relationship Recovery as the Moderator", Contemporary Management Research, Vol.9, No.4, pp.369-388, 2013.
Permanent link to this document:
http://dx.doi.org/10.7903/cmr.11261
TL;DR: Valenzuela et al. as mentioned in this paper conducted 25 interviews with Australian retail banking customers and found that the main reasons for complaints were incorrect transactions, performance not meeting expectations, and unfair fees.
Abstract: Considering the importance of service recovery as a corrective measure for service failures, this paper explores: (a) when Australian customers complain (b) the process they follow to look for solutions to their complaints and (c) how they evaluate banks’ service recovery efforts. To address these objectives, 25 in-depth interviews were conducted with Australian retail banking customers. Results show that the main reasons for complaints were incorrect transactions, performance not meeting expectations, and unfair fees. The study also showed that Australian customers perceive two steps of the complaining process are very important to have a control over the complaint: gathering all required information and lodging a complaint in person. In relation to evaluating banks’ service recovery efforts, Australian customers felt that banks were not paying much attention to their complaints and that there was a lack of acknowledgement and responsiveness.
Keywords: Service Recovery, Complaining Behavior, Customer Satisfaction
To cite this document: Fredy Valenzuela, Ray Cooksey, Lalith Chandralal, and Rumman Hassan, "Service Recovery in The Australian Banking Industry", Contemporary Management Research, Vol.9, No.4, pp.463-482, 2013.
Permanent link to this document:
http://dx.doi.org/10.7903/cmr.11370
TL;DR: In this paper, the authors examined the financial benefits of inter-organizational relationship marketing between two groups of international travel companies in Vietnam and Thailand and found that travel companies should participate in planning and goal setting, show more commitment, have a high frequency of interaction, pay attention to organizational compatibility; formalize the relationship, and have good coordination of the relationship with partners.
Abstract: This study examines the financial benefits of inter-organizational relationship marketing between two groups of international travel companies in Vietnam and Thailand. A quantitative approach with statistical techniques, including factor and multiple regression analyses were employed. The unit of analysis was at the corporate level with the target population of all Vietnamese international travel companies having relationships with Thai travel partners. The returned sample (n=114) had a response rate of 51.8%. The study found that in order to achieve better financial benefits of the relationship, travel companies should participate in planning and goal setting, show more commitment, have a high frequency of interaction, pay attention to organizational compatibility; formalize the relationship, and have good coordination of the relationship with partners. In addition, the results provide empirical evidence that factors of commitment, frequency of interaction, and coordination significantly contribute to predict the financial benefits of the relationship.
Keywords: Relationship Marketing, Financial Benefits of Relationship, Vietnam- Thailand Tourism
To cite this document: Mai Ngoc Khuong, "Determinants of Financial Benefits of Inter-Organizational Relationship Marketing between International Travel Companies", Contemporary Management Research, Vol.9, No.2, pp.193-210, 2013.
Permanent link to this document:
http://dx.doi.org/10.7903/cmr.11065
TL;DR: Ismail and Karkoulian as mentioned in this paper showed that interviewers' characteristics significantly affect applicants' job satisfaction, motivation, and performance after they were hired in the firm, however, the results did not show support for the proposed effect of interviewers’ characteristics on organizational commitment.
Abstract: Many studies have demonstrated the impact of interviewers’ characteristics on applicants’ reactions in terms of their impressions of the organization and their intentions to accept the job offer. However, previous research has generally neglected the effect of interviewers’ characteristics on applicants after they join the firm. The present study, which involved a sample of 200 employees from different industries, showed that interviewers’ characteristics significantly affect applicants’ job satisfaction, motivation, and performance after they were hired in the firm. However, the results did not show support for the proposed effect of interviewers’ characteristics on organizational commitment. Discussions and conclusions are presented.
Keywords: Recruitment, Applicant Reactions, Interviewer Characteristics, Post-Hire
Attitudes, Recruiter
To cite this document: Hussein Ismail and Silva Karkoulian, "Interviewers’ Characteristics and Post-Hire Attitudes and Performance", Contemporary Management Research, Vol.9, No.4, pp.441-462, 2013.
Permanent link to this document:
http://dx.doi.org/10.7903/cmr.10453
TL;DR: Wanglee et al. as discussed by the authors investigated how subjective emotional experiences, which should be largely irrelevant to judgment and choices, impact consumers' reward-seeking behaviors, and showed that frequent exposure to distinct and unrelated positive emotions systematically affects rewardseeking behaviors.
Abstract: This research investigates how subjective emotional experiences – which should be largely irrelevant to judgment and choices – impact consumers’ reward-seeking behaviors. Extant theories of affective influences on consumption motivation have taken a valence-based approach, contrasting the effects of positive versus negative states of emotion. These approaches have not specified if and when distinct emotions of the same valence have different effects on motivation. This research not only demonstrates that positive emotions have a wide range of influences on motivation, but also how frequent exposure to distinct and unrelated positive emotions systematically affects reward-seeking behaviors.
Keywords: Motivation, Emotions, Reward Seeking, Consumption
To cite this document: Saran Wanglee, "The Varying Influences of Positive Emotions on Consumption Motivation", Contemporary Management Research, Vol.9, No.2, pp.211-228, 2013.
Permanent link to this document:
http://dx.doi.org/10.7903/cmr.10987
TL;DR: Su et al. as discussed by the authors proposed to use multi-criteria decision-making methods, notably SAW, TOPSIS, and VIKOR, as refined scoring models for a corporate governance rating system.
Abstract: Corporate governance has been the subject of extensive research due to high-profile scandals associated in well-known companies. Examining the existed governance rating system in Taiwan, we find that little attention has been paid to the role of corporate governance rating systems and the rating scores are poor predictors in predicting the multiple dimensions of firm performance. This study proposes to use multi-criteria decision-making methods, notably SAW, TOPSIS, and VIKOR, as refined scoring models for a corporate governance rating system. The results show that VIKOR, for its ability to obtain more precise scores, outperforms both the existing methodologies and the other two MCDM approaches.
Keywords: Corporate Governance, Multi-Criteria Decision Method, Related-Party Transaction
To cite this document: Hsin-An Su, Chin Hsien Hsieh, Chih-Yang Chang, and Fengyi Lin "Corporate Governance Rating System in Taiwan with
Multi-Criteria Decision Making Methods", Contemporary Management Research, Vol.9, No.1, pp.3-12, 2013.
Permanent link to this document
http://dx.doi.org/10.7903/cmr.5510
TL;DR: Mehta et al. as mentioned in this paper investigated the effects of strategic integration, trust, and relationship openness among international channel partners as determinants of cooperation and commitment, which in turn affect overall channel performance.
Abstract: Relationship marketing literature suggests that concepts such as trust, integration, and relationship openness tend to increase cooperation and commitment among channels of distribution partners However, can relationship marketing theory be extended to international strategic alliances in the manufacturer–distribution channel context? More specifically, can cooperation and commitment among international distribution channel partners be fostered using similar management practices on a cross-national basis? Given the scant research on strategic alliances in international distribution channels, this investigation seeks to validate empirically the effects of strategic integration, trust, and relationship openness among international channel partners as determinants of cooperation and commitment, which in turn affect overall channel performance Research propositions postulating the linkages among the focal constructs within a conceptual model of cooperation and commitment in international distribution alliances are developed to provide insights and guidelines for manufacturers in selecting and working with international distributors as strategic alliance partners
Keywords: International Strategic Alliances, Cooperation, Strategic Integration, Trust, Relationship Commitment, Relationship Closeness, Performance, Relationship Satisfaction
To cite this document: Rajiv Mehta, Takao Ito, Jolanta Mazur, and Rolph E Anderson, "Determinants and Consequences of Cooperation in International Strategic Distribution Channel Alliances", Contemporary Management Research, Vol9, No4, pp363-368, 2013
Permanent link to this document:
http://dxdoiorg/107903/cmr11072
TL;DR: Chang et al. as mentioned in this paper integrated social network and exchange theory to discuss the effect of three relational drivers (relationship quality, relationship density, and relationship authority) on the relationship value of corporations.
Abstract: This paper integrates social network and exchange theory to discuss the effect of three relational drivers—relationship quality, relationship density, and relationship authority—on the relationship value of corporations. A study was conducted at clinic diagnostics labs in hospitals, where information was collected regarding the relationship value between different medical equipment industry suppliers. The survey data were collected from 108 medical equipment industry suppliers. The results show that suppliers who strengthened the quality of customer relationships, increased connections with customers, and enhanced the relationship with key decision makers were able to generate relationship value.
Keywords: Social Exchange Theory, Social Network Theory, Drivers of Relational Value
To cite this document: Hui-Chen Chang, Lin-Ju Cheng, and Yen-Tsung Shih, "The Relationship between Drivers and Their Impact on Relationship Value", Contemporary Management Research, Vol.9, No.2, pp.187-192, 2013.
Permanent link to this document:
http://dx.doi.org/10.7903/cmr.11088
TL;DR: In this article, value facilitation has become a critical element of value creation in buyer-supplier relationships and the literature lacks studies that provide an understanding of how facilitators or intermediaries in a supply chain perceive and create value for themselves and their customer(s) across the distribution channel.
Abstract: Value facilitation has become a critical element of value creation in buyer-supplier relationships. The literature lacks studies that provide an understanding of how facilitators or intermediaries in a supply chain perceive and create value for themselves and their customer(s) across the distribution channel. The objective of this research is to bridge this gap through an in-depth qualitative investigation. Findings about value drivers of facilitators are discussed as well as implication and areas for future research.
TL;DR: Prajapati et al. as mentioned in this paper used a descriptive analysis of data collected through a survey of 142 respondents in South Asian countries to determine their levels of awareness and practice of universal design, willingness to pay more for UD products and preferred features in durable goods.
Abstract: As the aged and the disabled show a desire and a determination to live productive lives, universal design (UD) products could allow independence in daily life among these people. UD products are designed in such a way that they are usable to the greatest extent possible, by people of all ages and abilities. This research uses a descriptive analysis of data collected through a survey of 142 respondents in South Asian countries to determine their levels of awareness and practice of UD, willingness to pay more for UD products and preferred features in durable goods. The survey results show that South Asians are not very aware of UD, even though UD is already being incorporated into durable goods. There are three reasons driving market opportunities for UD products in South Asia. First is the consumers’ belief that the market for durable goods will increase. Second is the consumers’ willingness to pay 25% higher for UD products. Finally, consumers face problems while using products even though they have no disability. Furthermore, this paper discusses why some consumers like or do not like features in current products. This paper also discusses easier and safer features preferred by consumers of all age groups.
Keywords: Awareness, Durable Goods, Practice, South Asia, Universal Design
To cite this document: Nisha Prajapati and Tatsuo Asai, "Implementation of Universal Design in South Asian Countries", Contemporary Management Research, Vol.9, No.2, pp.109-136, 2013.
Permanent link to this document
http://dx.doi.org/10.7903/cmr.6158
TL;DR: In this article, the authors applied the MCMC method using Gibbs' sampling to estimate the parameters of the Hierarchical Bayesian Regression model and calculated weekly price elasticities by store.
Abstract: Applying the Hierarchical Bayesian Regression model to weekly aggregated sales history data from 92 retail stores located around Tokyo, I calculated price elasticities by item, week, and store. These elasticities are more stable than figures calculated using the Hierarchical Regression or Bayesian Regression models. Furthermore, using Google Earth, I visualized the calculated price elasticities of these 92 stores over 67 weeks, providing a better understanding about heterogeneity of price elasticities across time and space.Keywords: Price Elasticity, Hierarchical Bayesian Regression Model, Markov Chain Monte Carlo (MCMC) method, Google EarthINTRODUCTIONCurrently consumers in Japan are more price-conscious, especially when purchasing commodity goods in supermarkets. In response to this, many retailers cut shelf price to gain business. It is however necessary to optimize the price and/or promotions in addition to cutting prices in order to maintain profits and sustain growth. Because consumer behavior depends on location, competitors, and other factors, store customization is a very important consideration (Levy and Weitz, 2011).Chintagunta, Dube, and Singh (2008) measured the effects of price discrimination by a supermarket chain in Chicago, and proposed optimal stores pricing. In contrast, Dobson and Waterson (2008) proposed uniform pricing rather than optimal pricing specific to each store.Price elasticities by store and time provide important, fundamental information for price customization. A popular way to calculate price elasticity by store and week is the estimation of parameters using a regression model, that is, a model with parameters depending on store and week, using daily sales data aggregated by store. Because of limited storage capacity, however, some retailers retain only weekly historical sales data. However, estimating parameters using a regression model and input by store and week using stores' weekly sales data, could be unstable (Blattberg & George, 1991; Montgomery, 1997).Therefore, in this study, I applied the MCMC method using Gibbs' sampling to estimate the parameters of the Hierarchical Bayesian Regression model and calculated weekly price elasticities by store. I also dynamically visualized weekly price elasticities by store, using Google Earth.BAYESIAN UPDATING USING MCMC METHOD Calculation of Posterior ExpectationGiven parameter q and observed data y= (y1,L yn ), and using the definition of conditional probability, Bayes' theorem holds: Pr(qy)= Pr(q)Pr(yq)Pr(y), where Pr(q) is a prior distribution of parameter q including all a priori information, Pr(y q) is a likelihood function of the observed data given the parameter q, and Pr(qy) is a posterior distribution of y . The expectation of posterior distribution Pr(qy)is called a Bayesian estimator. The advantages of Bayesian estimation are the ability to use prior information, parameter updating, and so on.To estimate (calculate the expectation of) posterior distribution we must solve the integral stated above, which is usually very difficult. If solving the integral is difficult or impossible, then conjugating prior, asymptotic expansion and Monte-Carlo integration are used to estimate the posterior distribution.Monte-Carlo Method and MCMC MethodIf the random sample following the posterior distribution available, we can approximate the expectation of posterior distribution by the Monte-Carlo aN q(n) N integral n=1 . By the law of large numbers, the Monte-Carlo integral is a valid {q(1),q(2),L,q(N)} is approximation of expectation (Tienery & Kadane, 1986). However, when random sampling of the posterior distribution is not available and if the parameter is high-dimensional, random sampling is very inefficient. In this case, using a sample following Markov chains derived from posterior distribution, we calculate the posterior expectation using the Monte-Carlo integral. …
TL;DR: A choice model that incorporates the consideration effect based on the theory of search was employed and applied to scanner data in the toothpaste category and found that when an item was eliminated, its former buyers adjusted their consideration set by replacing the delisted item with items sharing common key attributes with it, followed by promoted and low-priced items.
Abstract: Product assortment is one of the most important determinants of store performance. Past studies have shown that a reduction in the number of items can alter sales. This paper examines the impact of assortment changes on the formation of the consumer consideration set when an item is delisted as well as when a new item is introduced. We employed a choice model that incorporates the consideration effect based on the theory of search and applied this model to scanner data in the toothpaste category. We found that when an item was eliminated, its former buyers adjusted their consideration set by replacing the delisted item with items sharing common key attributes with it, followed by promoted and low-priced items. Furthermore, the consideration set was affected by the introduction of a new item in a way that the newly introduced item drew a large share of consideration from items that were similar in terms of product attributes.
Keywords: Product Assortment, Consideration Set, Brand Choice
To cite this document: Wirawan Dony Dahana, "The Effect of Assortment Changes on Consideration Set Formation", Contemporary Management Research, Vol.9, No.3, pp.231-246, 2013.
Permanent link to this document:
http://dx.doi.org/10.7903/cmr.11020
TL;DR: Experimental results show this method is effective and convenient for handheld data protection because an unusual usage pattern such as an unlawful user trying to access the handheld data is detected and the device will automatically lock itself down until an action is taken.
Abstract: Mobile handheld devices such as smart cellular phones are easily lost or stolen because of their small sizes and high mobility. Personal data such as addresses and messages stored in the devices may be revealed when the devices are lost. Handheld devices must include rigorous and convenient handheld data protection in case the devices are lost or stolen. This research proposes a novel approach for handheld data protection by using handheld usage data mining, which consists of five steps: (i) usage data gathering, (ii) usage data preparation, (iii) usage pattern discovery, (iv) usage pattern analysis and visualization, and (v) usage pattern applications. Handheld usage data is collected before applying this method. Usage patterns are discovered and saved by using finite automaton, which is then used to check device usage. When an unusual usage pattern such as an unlawful user trying to access the handheld data is detected, the device will automatically lock itself down until an action, such as entering a password, is taken. Experimental results show this method is effective and convenient for handheld data protection.
Keywords: Handheld Security, Mobile Handheld Devices, Smartphones, Data Mining, Usage Mining, Usage Pattern Discovery, and Identification
To cite this document: Wen-Chen Hu, Naima Kaabouch, Lei Chen, and Hung-Jen Yang, "Handheld Usage Data Mining for Handheld Data Protection", Contemporary Management Research, Vol. 9, No. 2, pp.93-108, 2013.
Permanent link to this document
http://dx.doi.org/10.7903/cmr.3845