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JournalISSN: 1813-5498

Contemporary Management Research 

Academy of Taiwan Information Systems Research
About: Contemporary Management Research is an academic journal published by Academy of Taiwan Information Systems Research. The journal publishes majorly in the area(s): Service quality & Human resource management. It has an ISSN identifier of 1813-5498. It is also open access. Over the lifetime, 321 publications have been published receiving 4594 citations. The journal is also known as: CMR.


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Journal ArticleDOI
Paul Whitla1
TL;DR: In this paper, the authors examined how firms are utilising crowdsourcing for the completion of marketing-related tasks, concentrating on the three broad areas of product development, advertising and promotion, and marketing research.
Abstract: Crowdsourcing is a newly developed term which refers to the process of outsourcing of activities by a firm to an online community or crowd in the form of an ‘open call’. Any member of the crowd can then complete an assigned task and be paid for their efforts. Although this form of labour organisation was pioneered in the computing sector, businesses have started to use ‘crowdsourcing’ for a diverse range of tasks that they find can be better completed by members of a crowd rather than by their own employees. This paper examines how firms are utilising crowdsourcing for the completion of marketing-related tasks, concentrating on the three broad areas of product development, advertising and promotion, and marketing research. It is found that some firms are using crowdsourcing to locate large numbers of individuals willing to complete largely menial repetitive tasks for limited financial compensation. Other firms utilise crowdsourcing to solicit solutions to particular tasks from a crowd of diverse and/or expert opinions. Conclusions are drawn regarding the advantages and the limitations of crowdsourcing and the potential for the future use of crowdsourcing in additional marketing-related applications. Keywords: Crowdsourcing, Outsourcing, Wikinomics

327 citations

Journal ArticleDOI
TL;DR: In this paper, three proposed models were tested by Confirmatory Factor Analysis (CFA) using the multi-data source of 138 cases, and the overall fit of the nine-correlated factor model, on its second test, was statistically significant and that indicated that the Full Leadership Model (nine correlated leadership model) could be the most appropriately and adequately capturing the factor constructs of transformationaltransactional leadership.
Abstract: Most previous research on transformational leadership involved the use of the “Multifactor Leadership Questionnaire” (MLQ) to measure various aspects of transformational-transactional leadership. Although the MLQ is widely used, the instrument has been criticized in some areas of its measurement factors. In this study, three proposed models were tested by Confirmatory Factor Analysis (CFA) using the multi-data source of 138 cases. Results revealed that the overall fit of the nine-correlated factor model, on its second test, was statistically significant and that indicated that the Full Leadership Model (nine-correlated leadership model) could be the most appropriately and adequately capturing the factor constructs of transformational-transactional leadership. Keywords: Transformational leadership; Structural validity, Multifactor Leadership Questionnaire; Confirmatory Factor Analysis

256 citations

Journal ArticleDOI
TL;DR: In this article, the authors examined the brand identity construction of user-generated brands (UGBs), using discursive and visual analysis of UGBs' social media material in an attempt to contribute to a better understanding of this relatively new branding phenomenon.
Abstract: The aim of this paper is to examine the brand identity construction of user-generated brands (UGBs), using discursive and visual analysis of UGBs’ social media material in an attempt to contribute to a better understanding of this relatively new branding phenomenon. We specifically focused on two such brands: Airbnb and Couchsurfing. Our main findings reveal the emerged themes: the access to the private sphere, the human dimension and meaningful inter-personal discourses, and authenticity. The value of our research lies in identifying the specificities of the identity construction and visual representation of UGBs. Lastly, we offer practical suggestions and ideas for future research.

172 citations

Journal ArticleDOI
TL;DR: In this article, the authors identified the required competencies and developed a competency model for effective performance in the job of the Chief of General Administrative Sub-Division in the Department of Agriculture, Thailand by using Behavioral Event Interviews (BEIs) (Spencer & Spencer, 1993).
Abstract: Human assets are one of the most important resources available to an organization Employee competence and commitment largely determine the objectives that an organization can set for itself and its success in achieving them Therefore, the demand for effective people has continuously increased among public and private organizations The Competency-based approach is a technique that has become integral to human resource management during the last thirty years Competence encompasses knowledge, skills, abilities, traits, and behavior that allow an individual to perform a task within a specific function or job (Boyatzis, 1982) The objective of this study is to identify the required competencies and develop a competency model for effective performance in the job of the Chief of General Administrative Sub-Division in the Department of Agriculture, Thailand by using Behavioral Event Interviews (BEIs) (Spencer & Spencer, 1993) The study has found that there were twenty-three competencies that superior job performers used in handling their jobs Consequently, the researcher uses current level of importance as primary information to recommend nine competencies in a competency model The competency model will help the Department of Agriculture to respond to government policies on human resource management It will provide the Department with useful information about what specific characteristics is required for the job and how to implement further enhancement of personnel in this position The competencies will also enable the Department to determine the critical current competencies necessary for success in the job and the strategic competencies necessary for future success BAI2006 PaperID#6339

117 citations

Journal ArticleDOI
TL;DR: In this article, the authors examined the roles that personality traits play in UTAUT model under the context of online stocking, and combined the theory of personality traits with the unified theory of acceptance and use of technology.
Abstract: The introduction of a new science and technology will fully reflect its value and its potential to create value only when individuals are willing to accept and adopt it in their daily works. The theory of acceptance and use of new technology has been widely discussed for decades and is still attracting scholars to work toward developing a comprehensive model. The reasons are because of various latent variables that might affect the model, and moreover, the way how the variables interfere the model has not reached an agreement. This research combines the theory of personality traits with the unified theory of acceptance and use of technology. The purposes are to examine the roles that personality traits play in UTAUT model under the context of online stocking.

113 citations

Performance
Metrics
No. of papers from the Journal in previous years
YearPapers
20227
20214
202012
201912
201816
201717