Euromed Journal of Business 

About: Euromed Journal of Business is an academic journal published by Emerald Publishing Limited. The journal publishes majorly in the area(s): Business & Originality. It has an ISSN identifier of 1450-2194. Over the lifetime, 419 publications have been published receiving 6632 citations.

An extension of TAM model with IDT and security/privacy risk in the adoption of internet banking services in Greece

Abstract: Purpose – This paper presents an extended technology acceptance model (TAM) with concepts from the innovation diffusion theory (IDT) and customers’ perceived risk, aiming to examine the factors affecting Greek customers’ intentions to adopt internet banking services. Furthermore, several individual differences are examined, with respect to their impact on the formation of customers’ attitude about the pros and cons of the new technology.Design/methodology/approach – Based on an empirical study including off‐line banking customers that are familiar with the internet, the authors validate a causal model linking the constructs of the proposed service's compatibility, perceived ease of use, perceived usefulness, perceived security and privacy risk, customers’ demographics and IT competences, with customers’ intentions to adopt internet banking services in the future. Partial least squares procedure was used to analyze 212 cases collected from residential customers via personal interviews using a properly desi...

Integrated marketing communications: Effects of advertising‐sponsorship strategic consistency

Abstract: Purpose – The purpose of this paper is to analyze the synergistic effects derived from an integrated marketing communication (IMC) strategy with a criterion of strategic consistency in the message between two different communication tools (advertising and sponsorship) compared to a non‐integrated strategy. Specifically, it focuses on the synergistic effects that IMC has on consumer information processing, attitude and recall of the communication campaign.Design/methodology/approach – The study uses the experimental methodology in order to compare two conditions (integrated campaign versus a non‐integrated campaign).Findings – The results of this study show that a strategic consistency‐based integration has more positive effects on information processing, attitude and recall of the communication campaign compared to the non‐integration strategy.Research limitations/implications – This paper offers empirical evidence that might be useful for advertisers about the increased effectiveness of a strategic consi...

Green marketing: The case of Greece in certified and sustainably managed timber products

Abstract: Purpose – The purpose of this paper is to study the possibility of promoting certified timber coming from sustainable managed forests, in order to support Greek enterprises and the institutions of the Greek timber sector involved to apply effective green marketing methods and policies. Design/methodology/approach – Based on a prototype questionnaire, specifically structured for the aim of the research, 55 responses were collected from Greek timber enterprises in April 2009. The questionnaires were processed and analyzed with the statistical program SPSS of ver17.0, using descriptive statistics and correlation analysis. The main purpose was the investigation of knowledge, use and promotion of certified timber that emanates from forests under sustainable management, thus planning the green marketing. Findings – The Greek enterprises of the timber sector expressed a great interest in the protection of forests all over the world, ranging from illegal loggings to their rational management. At the same time, in their overwhelming majority, they strongly support the certification of the sustainable management of Greek forests. These enterprises believe that the movement of green buildings has also reached Greece, albeit at a slow pace, and forecast that green consumers are prone to offer an additional percentage of about 6 per cent on price, in order to buy certified timber products. Companies trust to a high degree most institutions of higher education (universities and technological institutions) for the promotion of certified timber products and propose their publicity through newspapers and magazines, as well as through internet portals of close contact. Finally, the paper discusses reflections and forecasts on the growth of this new market of timber. Practical implications – The results offer precious knowledge on the market of certified timber and its future developments in the following five years, which can assist both enterprises and the institutions involved in strategy forming and decision making, in order to gain an important share of the market of green consumers. The paper also proposes effective green marketing applications. Originality/value – This is the first research on green marketing and the promotion of certified products of timber in the Greek market, while similar work is very limited even at an international level.

Influence of organizational culture and leadership style on employee satisfaction, commitment and motivation in the educational sector in Qatar

Abstract: The purpose of this paper is to explore the influence of organizational culture and leadership style on employees’ job satisfaction, organizational commitment and work motivation in the educational sector in the state of Qatar.,The study was conducted using a questionnaire with a sample size of 364 employees in the educational sector in Qatar. Data were analyzed using factor analysis, Pearson correlation and multiple linear regression, were employed to examine the relationships between the variables under investigation.,Significant positive relationships were observed between supportive culture and job satisfaction; supportive culture and organizational commitment; participative-supportive leadership and job satisfaction; directive leadership and job satisfaction; job satisfaction and work motivation; job satisfaction and organizational commitment.,This paper would help managers and policy-makers in the education sector to develop a better understanding of organizational culture and leadership styles and their influence on employee satisfaction, commitment and motivation.,The education sector is experiencing a fast growth in Qatar due to significant outlays by the government. This study is among the first in the country to understand the variables affecting employees’ performance in education sector.

An ordinal logistic regression model for analysing airport passenger satisfaction

Abstract: Purpose – This paper aims to provide a tool for measuring air passenger satisfaction and for identifying the critical service aspects available in the terminal in order to offer services characterised by a high level of quality.Design/methodology/approach – Statistical analysis of experimental data collected by customer satisfaction survey. Modelling by the logistic regression approach This paper explores a methodology useful for measuring airport service quality by taking into account the passenger's point‐of‐view.Findings – The comparison between the extended and reduced model showed an insignificant impact of some services aspects on the passenger overall satisfaction, and particularly, the services linked to the helpfulness of personnel, airport appearance, airport signposting, toilets inside the terminal, and availability and frequency of bus links. The key to the reading of this results can be searched in the low correlation between the judgements expressed on some service aspects and the judgements...