International Journal of Electronic Commerce 

About: International Journal of Electronic Commerce is an academic journal published by M. E. Sharpe. The journal publishes majorly in the area(s): The Internet & Information technology. It has an ISSN identifier of 1086-4415. Over the lifetime, 635 publications have been published receiving 61826 citations. The journal is also known as: IJEC.

Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model

Abstract: This paper aims to predict consumer acceptance of e-commerce by proposing a set of key drivers for engaging consumers in on-line transactions. The primary constructs for capturing consumer acceptance of e-commerce are intention to transact and on-line transaction behavior. Following the theory of reasoned action (TRA) as applied to a technology-driven environment, technology acceptance model (TAM) variables (perceived usefulness and ease of use) are posited as key drivers of e-commerce acceptance. The practical utility of TAM stems from the fact that e-commerce is technology-driven. The proposed model integrates trust and perceived risk, which are incorporated given the implicit uncertainty of the e-commerce environment. The proposed integration of the hypothesized independent variables is justified by placing all the variables under the nomological TRA structure and proposing their interrelationships. The resulting research model is tested using data from two empirical studies. The first, exploratory study comprises three experiential scenarios with 103 students. The second, confirmatory study uses a sample of 155 on-line consumers. Both studies strongly support the e-commerce acceptance model by validating the proposed hypotheses. The paper discusses the implications for e-commerce theory, research, and practice, and makes several suggestions for future research.

A Trust Model for Consumer Internet Shopping

Abstract: E-commerce success, especially in the business-to-consumer area, is determined in part by whether consumers trust sellers and products they cannot see or touch, and electronic systems with which they have no previous experience. This paper describes a theoretical model for investigating the four main antecedent influences on consumer trust in Internet shopping, a major form of business-to-consumer e-commerce: trustworthiness of the Internet merchant, trustworthiness of the Internet as a shopping medium, infrastructural (contextual) factors (e.g., security, third-party certification), and other factors (e.g., company size, demographic variables). The antecedent variables are moderated by the individual consumer's degree of trust propensity, which reflects personality traits, culture, and experience. Based on the research model, a comprehensive set of hypotheses is formulated and a methodology for testing them is outlined. Some of the hypotheses are tested empirically to demonstrate the applicability of the...

What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology

Abstract: Trust is a vital relationship concept that needs clarification because researchers across disciplines have defined it in so many different ways. A typology of trust types would make it easier to compare and communicate results, and would be especially valuable if the types of trust related to one other. The typology should be interdisciplinary because many disciplines research e-commerce. This paper justifies a parsimonious interdisciplinary typology and relates trust constructs to e-commerce consumer actions, defining both conceptual-level and operational-level trust constructs. Conceptual-level constructs consist of disposition to trust (primarily from psychology), institution-based trust (from sociology), and trusting beliefs and trusting intentions (primarily from social psychology). Each construct is decomposed into measurable subconstructs, and the typology shows how trust constructs relate to already existing Internet relationship constructs. The effects of Web vendor interventions on consumer behaviors are posited to be partially mediated by consumer trusting beliefs and trusting intentions in the e-vendor.

The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement

Abstract: On-line consumer reviews, functioning both as informants and as recommenders, are important in making purchase decisions and for product sales. Their persuasive impact depends on both their quality and their quantity. This paper uses the elaboration likelihood model to explain how level of involvement with a product moderates these relationships. The study produces three major findings: (1) the quality of on-line reviews has a positive effect on consumers' purchasing intention, (2) purchasing intention increases as the number of reviews increases, and (3) low-involvement consumers are affected by the quantity rather than the quality of reviews, but high-involvement consumers are affected by review quantity mainly when the review quality is high. These findings have implications for on-line sellers in terms of how to manage on-line consumer reviews.

Consumer reactions to electronic shopping on the world wide web

Abstract: Much fascination and speculation surrounds the impact of the World Wide Web on consumer shopping behavior. At the same time, there is little empirical evidence underlying all this speculation. This article provides one such data set. It reports on factors that consumers found salient as they browsed through selected electronic malls on the World Wide Web. We gathered consumers' reactions via an open-ended survey using a sample of 220 shoppers. We related the reactions to the factors of product perceptions, shopping experience, customer service, and perceived consumer risk, which we had identified from the existing literature on retail patronage behavior. This study translated these factors to the World Wide Web context and explored their relative salience.With respect to product perceptions, consumers were impressed by the breadth of stores on the World Wide Web but disappointed with the depth of a merchant's offerings. The shopping experience was reported to be generally enjoyable, but at the same time frustrating. Consumers also reported that they could perceive the potential for time savings and reduced effort compared with traditional forms of shopping, but that, at present, goal-directed shopping was difficult. Nearly everyone in the sample had something negative to say about customer service on the World Wide Web, judging that the sites were not designed to be responsive to their needs and that the presentation of goods and services seemed intangible. Risk was cited as a barrier to shopping on the World Wide Web, but was not as salient to our sample as product perceptions, shopping experience, and customer service. Overall, the results suggest that World Wide Web merchants need to think more about how they perform on the factors known to affect consumer behavior; namely, product perceptions, shopping experience, and customer service. We offer advice for enhancing the design of World Wide Web retail sites.