International Journal of Multidisciplinary Education and Research 

About: International Journal of Multidisciplinary Education and Research is an academic journal. The journal publishes majorly in the area(s): Job satisfaction & Organizational culture. Over the lifetime, 94 publications have been published receiving 113 citations.

An evolution of distributors’ marketing intelligence system (DMIS) among FMCG distributors: A conceptual frame work

Abstract: The need for information in order to implement successful marketing activities has dramatically huge and becomes inevitable for any organization which is engaged in customer oriented business. The contemporary view of competitiveness and strategy is based on the foundation that customer value is created by firms working together for common aims and not created by firms working in isolation. This is achieved only by the integrated informational arena. The impact of competition in the business environment has compelled many organizations to turn around and start scanning the environment for information, so as to have competitive edge over other similar organization within the industry. This research work is initiated with a view to understand the significance of marketing intelligence in terms of distributors. In many sectors, industries, some distributors act only as a delivery man whose task is to take orders and replenish the stock. Other promotional activities are undertaken by the organization itself. Some distributors are doing promotional activities and other marketing tasks on par with the dictation of the company. This study is focused on developing a concept of Distributors’ Marketing intelligence System (DMiS) that is derived from various review of literature.

Urban Youth male gangsters and analyze tendencies for youth to involve in criminal acts through gangs

Abstract: The experience of Sri Lanka on Gang activities has different forms and shapes due to its own historic, ethnic and political characteristics. It is notable that gang activities in Sri Lanka were not limited to urban setting but it was a countrywide phenomenon. However, as observed, the organized male gangs are active with key gangsters stationed in Colombo. There for this research designed to find out, what are the factors causing youth males to join with gangs and engage in delinquent activities through gangs?, in order to identify concept of gangsters through studying the behavioral patterns of urban male gangs and to analyze tendencies for youth to involve in criminal acts through gangs. 14 locations selected out of 47 wards in Colombo which are quite prominent for gangs and gang related criminal activities were selected as the research area and 493 gang members selected as the research sample using the snow ball technique, available contacts and through observations. Field observation, questionnaires and interviews, focus group studies, participation observation and case studies were used to gather data. The outcome of the research identified friends, freedom, social acceptance and protection, the prevalence of supportive environment for delinquent behavior as well as the easy access for economic benefits become facilitative factors for the existence of delinquent gangs and tendencies for youth to involve in criminal acts through gangs. This research was benefited as a higher investment for the police department of Sri Lanka as 10 police officers had been trained to perform in-depth assessments of gang behavior through this research. Furthermore, this initiative research would guide future studies and researches of refined subjects related to the ganging and related social problems.