Journal•ISSN: 0167-8116
International Journal of Research in Marketing
Elsevier BV
About: International Journal of Research in Marketing is an academic journal published by Elsevier BV. The journal publishes majorly in the area(s): Business & Product (category theory). It has an ISSN identifier of 0167-8116. Over the lifetime, 1372 publications have been published receiving 112049 citations. The journal is also known as: IJRM.
Papers published on a yearly basis
Papers
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TL;DR: Construct definition, Object classification, Attribute classification, Rater identification, Scale formation, and Enumeration and reporting (C-OAR-SE) is proposed as a new procedure for the development of scales to measure marketing constructs.
2,204 citations
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TL;DR: Prior applications of structural equation modeling in four major marketing journals between 1977 and 1994 are reviewed and problem areas are identified and avenues for improvement are suggested.
1,999 citations
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TL;DR: In this paper, a large-scale Monte-Carlo simulation was conducted to compare the performance of covariance-based and partial least squares (PLS) analysis with PLS and CBSEM.
1,864 citations
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TL;DR: The use of Lisrel in construct validation is empirically illustrated by the analysis of data concerning consumers' variety seeking tendency with respect to foods and its advantages over the “traditional approaches” are demonstrated.
1,832 citations
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TL;DR: In this article, the authors investigate two key group-level determinants of virtual community participation, namely group norms and social identity, and consider their motivational antecedents and mediators.
1,801 citations