Showing papers in "International Journal of Research in Marketing in 2004"

TL;DR: In this article, the authors investigate two key group-level determinants of virtual community participation, namely group norms and social identity, and consider their motivational antecedents and mediators.

TL;DR: In this paper, the authors examined the possibility that the Corporate Social Responsibility halo affects consumers' attributions in a product-harm crisis situation, and they found that attributions that are influenced by CSR mediate the impact of productharm crises on consumers' brand evaluations.

TL;DR: In this article, a meta-analysis was conducted and findings suggest that the relationship between market orientation and business performance is positive and consistent worldwide and that market orientation has emerged as a significant antecedent of performance and is presumed to contribute to long-term success.

TL;DR: In this paper, a research program spanning a decade and a dozen countries focused on how organizational culture, market orientation, and innovativeness affect the performance of firms competing in business-to-business markets.

TL;DR: In this article, the authors argue that a firm's market orientation allows it to combine marketing exploitation and exploration strategies effectively by providing a unifying frame of reference focused on customer goals, facilitating market information flows between the two strategy processes, and integrating the two activities by serving as a dynamic market linking capability.

TL;DR: This article examined consumer attitudes towards the purchase of foreign cars and TVs in the Netherlands and found that consumer ethnocentrism and feelings of animosity have an important impact on the evaluation of foreign products, even when no domestic brands are available.

TL;DR: In this paper, the authors developed a general model of retail format choice for non-durable goods using one common model, and isolate the states under which patronizing supermarkets, convenience stores, and food warehouses would be optimal.

TL;DR: The authors explored the antecedents and consequences of marketing program standardization in subsidiaries of multinational corporations by contrasting the case of a lead market (Japan) and of an emerging market (Turkey).

TL;DR: In this paper, the authors studied the international growth of new products in Europe and found that the pattern of growth differs substantially across European countries, mostly due to economic wealth and not by culture.

TL;DR: This article examined consumer response to magazine advertisements for a cell phone service in the Czech Republic and found that female and male consumers exhibit significantly different emotional and attitudinal reactions measured in terms of disapproval, approval, and surprise, attitude toward the ad, brand attitude, and purchase intention.

TL;DR: In this article, the authors present a multi-level latent class framework for obtaining simultaneously such country and consumer segments. And they apply this methodology and several alternative modeling approaches to data on ownership of eight financial products.

TL;DR: In this article, the authors investigate the complementarity between personal selling and trade shows from an integrated marketing communications (IMC) perspective, and demonstrate that follow-up sales efforts generate higher sales productivity when customers have already been exposed to the firm's product at a trade show.

TL;DR: The authors compared OLS, hierarchical Bayes (HB), and latent segment, rating-based conjoint models to choose-based models and found that the choice-based model has higher hit rate and choice share validations than the rating model.

TL;DR: In this article, an integrated view of transaction cost analysis (TCA) and agency theory (AT) was taken to study the direct salesforce vs. rep decision and the design of compensation plans in German salesforces.

TL;DR: In this paper, the authors examined the market characteristics for a new category of prescription drugs in both developing and developed countries using data from 15 countries and a logistic specification in the hierarchical Bayesian framework.

TL;DR: In this paper, the authors show that Japanese investors facing higher reputation barriers in the target industry are more inclined to acquire existing firms, whereas those spending more on advertising prior to an entry are more likely to start up new ventures.

TL;DR: In this paper, a comparison of the random coefficients model (RCM) and the latent class model (LCM) using simulated data illustrates that the RCM dominates the LCM if the underlying distribution is strictly discrete once the sample is informative enough to support the true number of classes.

TL;DR: The authors examined cross-cultural variation in employee reactions to a customer's special request that was at odds with an organizational rule and found that the effects of request legitimacy and personal tie on employee behaviors varied significantly between two national respondent groups: United States (US) and People's Republic of China (PRC).

TL;DR: In this article, the authors developed a methodology to statistically test for the various possible changes in the competitive structure, where they focus on weekly scanner data and developed a market share attraction model with which they can handle a changing number of brands.

TL;DR: In this paper, the authors developed a model to test channel price leadership on the basis of time series observations on retail and wholesale prices and using absence of double marginalisation as a criterion for channel price leader.

TL;DR: In this article, the authors extend this literature to a multimarket/multinational context to help international marketers assess the likely market power they face when entering new countries, using price and quantity data from 10 countries around the world, estimating firms' market power as a function of a number of country characteristics.

TL;DR: In this article, the impact of marketing mix variables on the choice of a business-to-business financial services dealer was analyzed in two leading countries in financial services (the United States and the United Kingdom).

TL;DR: It is shown that FBS implementability requires that the part worth between segments must be sufficiently separated, and an elegant characterization of this condition in terms of divergence index between pairs of customers, which states that the divergence index must be less than one for FBS to be implementable is provided.

TL;DR: The International Abstracts of Research in Marketing as mentioned in this paper represents a selection of important contributions to the marketing literature that have been originally published in a language other than English, and are organized under the following subject headings; cross-references, if any, appear immediately under each abstract.