Showing papers in "International Journal of Research in Marketing in 2018"

TL;DR: The authors developed an overarching framework to help improve the understanding of endogeneity problems and how to tackle them when researchers use cross-sectional survey-based data and provided explanations of and advice for how marketing strategy and inter-organizational relationships researchers can address six "painful" and sometimes hidden decisions: 1) Do you have an endogeneity problem? 2) What technique/estimator is appropriate? 3) What instrumental variables (IVs) should be chosen? 4) How should IVs be evaluated empirically? 5] How should the results be interpreted and evaluated? and

TL;DR: Aggregating and mapping the textual information for the resulting image clusters in the form of associative networks empowers marketers to derive meaningful insights by inferring what consumers think and feel about their brand regarding different contents and contexts.

TL;DR: This article proposed a conceptual framework to identify which firestorms harm short-term and long-term brand perceptions and become part of consumers' longterm memory and found that social media firestorms are most impactful in terms of negative brand association changes and/or memory effects when they are initiated by a vivid trigger (e.g., video in the first firestorm tweet), linked to a product/service or social failure, characterized by a large volume of social media messages, and when they last longer.

TL;DR: In this paper, the role of character identification and character type in the effects of narrative transportation that occur from storytelling ads was investigated, and it was found that storytelling video ads can reduce character identification, which results in an overall decrease in positive attitude toward the brand, when using animal characters.

TL;DR: This article found that between 9% and 12% of respondents can be labelled Inattentive Stayers at the first survey-wave and between 13% and 17% at the third wave.

TL;DR: In this paper, the authors provide strong support for the prominent role of both upper and lower-funnel marketing actions that influence consumers before (upper) or during (lower) their shopping trip.

TL;DR: In this article, the authors show that crowdfunding participation increases the extent to which consumers can personally connect to and identify with the focal venture compared to customers who merely buy the product in a classic market exchange setting.

TL;DR: In this article, the authors investigate the effects of mobile promotions over time and find that both price discount and free sample coupons increase customers' purchase likelihood and expenditures during the coupon redemption period.

TL;DR: In this article, the authors disentangle the simultaneous effects of financial-based mechanisms that link the service ratio (i.e., share of a firm's revenue generated from selling services) to firm value.

TL;DR: It is suggested that offering comprehensive blood health check incentives is a viable and cost-efficient marketing strategy to increase the retention among previous donors even if offered over the longer run.

TL;DR: In this article, the authors define advertising up as "emulating their premium counterparts by using ads that emphasize premium characteristics such as superior performance and exclusivity" and develop hypotheses about its short and long-term impact on advertising elasticity and brand equity respectively.

TL;DR: In this article, the authors examine how self-relevance and self-construal affect the sharing of product harm information and the underlying processes that shape sharing and demonstrate that under independent self-constraint, highly self-relevant information is less likely to be shared.

TL;DR: In this paper, the authors propose that the extent to which people observe power disparities in society positively influences satisfaction of customers who hold loyalty status, but negatively influences the satisfaction of non-loyalty status with a firm.

TL;DR: In this paper, the authors show that uncertainty leads to lower levels of sustainable behavior in comparison to certainty, and that emphasizing the immediate benefits of sustainability during uncertainty reverses the negative effect and leads consumers to act more sustainably.

TL;DR: In this article, the authors argue that the presence of a drag force within a dynamic brand logo positively affects an individual's judgment of the brand's work (effort and trying hard) and brand's energy (momentum, power, and drive).

TL;DR: In this paper, the authors argue that investor sentiment in the stock market may influence advertising expenditure by affecting firms' ability to raise new funds, and they show that during periods of low (high) investor sentiment, firms decrease (increase) their advertising expenditure, even though the effectiveness of advertising is greater (lower) during such periods.

TL;DR: In this paper, the effect of hard discounter patronage on consumer spending was analyzed, taking the selected shopping pattern (single versus multiple stores, visited on separate versus combined shopping trips) into account.

TL;DR: In this paper, the authors present the first systematic empirical examination of investors' evaluations of 274 price-increase preannouncements (PIPs) and show that whereas the average increase in abnormal returns following a PIP is 0.51%, almost 41% of the PIPs result in negative abnormal returns.

TL;DR: In this paper, the authors examine how the frequency and recency of ad impressions relates to click-through rates and whether this is moderated by the campaign type (diverse or not), the brand's advertising expenditure (high vs low), and the type of industry (selling durable vs non-durable goods).

TL;DR: In this article, the authors examined congruent and incongruent effects in both associations as a means of achieving synergy in the brand while the extant literature largely focuses on consumer perceptions of ingredient brand alliance products as an outcome.

TL;DR: It is found that the effectiveness of four promotional categories varies over the course of the season and across teams and that the RCMHMM performs best.

TL;DR: In this article, a mixed-pattern Random-effects Nested Logit (MRNL) model was proposed to analyse the effect of feature promotions in a multi-retailer multi-brand setting.

TL;DR: In this paper, the authors extend this work by orthogonally crossing the dimension of closeness with exchange to define close, exchange, and hybrid ties, and provide evidence of the significance of these three ties by showing that service outcome and process have distinct effects on PSSI to each social tie.

TL;DR: In this article, the authors combine data on the growth of fashion designs, price markups, and industry statistics to develop a formal analysis of the essential questions at the base of the debate.

TL;DR: Flexible, heterogeneous multinomial logit models based on penalized splines to estimate time-varying parameters are developed and it is suggested that models considering parameter dynamics and household heterogeneity outperform less complex models regarding fit and predictive validity.

TL;DR: A computationally attractive choice model is introduced that simultaneously captures 1) variety, 2) discrete quantity, and 3) nonlinear pricing strategies, such as quantity discounts.

TL;DR: In this article, the authors used a benchmark test case in the context of primetime TV viewing and found that a 0.90 correlation between diary-based ratings and Nielsen People Meter ratings.

TL;DR: In this paper, a structural model of differentiated product demand with heterogeneous consumers who choose among new and used vehicles and consider durability in their choice decisions was proposed and implemented based on the over-time trajectory of used car prices.

TL;DR: In this article, the authors develop a price signaling model in which uninformed consumers draw inference not only from the current price but also the prior period's price (the "strikethrough price") if the firm chooses to disclose it.