Showing papers in "International Journal of Research in Marketing in 2020"

TL;DR: A unified conceptual framework and a multi-faceted research agenda are presented that argue that machine learning methods can process large-scale and unstructured data, and have flexible model structures that yield strong predictive performance and that such methods may lack model transparency and interpretability.

TL;DR: A conceptual framework for VR/AR research in consumer marketing is proposed that centers around consumer experiences provided byVR/AR applications along the customer journey and the effectiveness of such applications, and delve into the key concepts and components of the framework.

TL;DR: In this article, the authors explore the nature of change, extrapolate marketing practice into the future, and examine the implications for marketing managers, marketing education and academic research in marketing.

TL;DR: In this paper, the authors employ a privacy perspective based on contextual integrity to examine how such practices can trigger privacy concerns and highlight that there are several strategies firms can use to mitigate privacy concerns, and that privacy concerns may also exert positive effects on data-driven marketing by stimulating privacy innovation and providing a source of competitive advantage.

TL;DR: In this article, the authors consider the challenges and opportunities in the retail sector from five perspectives: retail managers, retailing researchers, public-policy makers, investors, and retailing educators.

TL;DR: For instance, this article found that attitudes towards the brand decreased substantially among consumers who disagreed with a brand's stand, whereas there was no significant effect among those who were supportive of the stand.

TL;DR: Brand anthropomorphism is defined as the perception of brand as an entity that has analogical human-like features, mental and emotional states that people believe to be distinctively human.

TL;DR: The marketing-finance interface is an important research field in marketing, helping demonstrate the accountability of marketing within companies and building a necessary interdisciplinary bridge to finance and accounting research as mentioned in this paper.

TL;DR: In this paper, the authors examined the impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value and found that paid search has a more positive effect on sales than online advertising, consistent with paid search being closest to the actual purchase decision.

TL;DR: In this paper, the authors present a framework for monetization of mobile apps, using two central empirical regularities concerning the relationship between users and their mobile apps: sampling and satiation.

TL;DR: In this paper, the authors provide a contingency framework that considers various design, retailer, and country characteristics that can moderate an LP's impact on a retailer's sales productivity, and test the framework across a large sample of 358 grocery banners from a broad cross-section of 27 western and eastern European countries.

TL;DR: In this paper, the authors present three studies that provide initial evidence of a positive conscious and unconscious affective response to smiley-face emojis that mediates relational outcomes when relationships are communal in nature, but not when relationships were based on simple exchange.

TL;DR: In this article, the authors point out the gap between the considerable literature in marketing on post-adoption behavior, and the dearth in its immediate corollary, namely disruption.

TL;DR: In this paper, a mixed-method approach was used to validate and optimize the warmth-competence dimensions of the Stereotype Content Model and identify a set of trait items that capture perceptions of warmth and competence consistently across a variety of impression formation settings, and display strong psychometric properties.

TL;DR: This paper investigated consumers' reactions to luxury versus mass-market fashion products that are produced in an unsustainable manner and found that consumers experience a higher sense of guilt over that product compared to a purchased mass market fashion product, due to their lower expectations about luxury fashion products' unsustainability.

TL;DR: In this article, the authors investigate how background color can enhance the effectiveness of positive and negative charity appeals and find that a negative charity appeal against an orange (vs. blue) background and a positive charity appeals against a blue (vs., orange) background will increase donations, and they also identify affect diagnosticity as a boundary condition for the effect.

TL;DR: The authors discusses the role of theory and presents a method for combining theory (intuition, expectations) with data to form a model and identifies a number of concerns with the way research is typically conducted, most of which involve formulaic approaches that have developed.

TL;DR: In this paper, the authors examined the impact of cross-channel effects at the purchase incidence level and found that the effect of time variables and individual characteristics on them is asymmetric and that the impact depends on whether the omni-coupon was sourced digitally or from a catalog.

TL;DR: In this paper, the authors examined the extent to which product and brand portfolio characteristics interact to affect brand performance and found that while brand portfolio scope augments the positive effects of portfolio depth and innovativeness on brand performance, it attenuates the positive effect of product portfolio breadth on product portfolio performance.

TL;DR: In this article, the authors focus on the direct effect of advertising based on the spillover and signaling effects of advertising and find empirical evidence for the moderating role of analyst coverage in the relationship between advertising spending and firm value.

TL;DR: In this paper, the authors proposed that packages using motivated signs in their graphic designs are more likely to be intelligible across cultures than packages using arbitrary signs, and investigated the interpretations of the wine labels by Chinese consumers.

TL;DR: In this article, the impact of scarcity cues on consumers' preference for products that offer more feasible or more desirable features depends on their childhood socioeconomic status (childhood SES), and the findings consistently show that consumers with low childhood SES who were reminded of resource scarcity seek more feasibility in product choices than consumers in other conditions.

TL;DR: In this paper, a board myopia mechanism is proposed to account for the board's underappreciation of customer satisfaction, which may result in both less societal welfare and worse company performance.

TL;DR: In this article, the authors developed and tested a novel prediction that showed how a discrete positive emotion, hubristic pride, can increase intention to engage in negative word-of-mouth following a service failure.

TL;DR: In this article, the authors fit a hidden Markov model to a 4 ½ year longitudinal data set of points accrual and reward redemption activity for about 4500 members of a large coalition loyalty program, and investigated the likelihood of LP members transitioning between these states across successive time periods.

TL;DR: The authors found that children derive more happiness from goods than from experiences, but the effect changes over time as children age and the happiness they derive from experiences increases, to the point that older adolescents derive more satisfaction from experiences than from material goods, consistent with adult findings.

TL;DR: In this article, the authors investigate cross-decision social effects, i.e., the effects of customer defections on network neighbors' adoption decisions, and the effect of customer adoptions on neighbor's defection decisions.

TL;DR: This article found that when a fundraiser offers more options to potential contributors, the likelihood of contribution initially decreases and then increases, a U-shaped relationship between the number of contribution options and contribution likelihood.

TL;DR: In this paper, a comparative analysis of five types of promotions, including price reductions, coupons, cash mail-in rebates, free gift cards, and buy-one-get-one (BOGO) discounts, is performed.

TL;DR: In this paper, a meta-analysis revealed that sexual orientation explains on average 60% of homosexual consumers' consumption behavior. But the authors did not know whether any substantial differences exist, what these differences look like, and how they can be explained.