International Journal of Wine Business Research 

About: International Journal of Wine Business Research is an academic journal published by Emerald Publishing Limited. The journal publishes majorly in the area(s): Wine & Winery. It has an ISSN identifier of 1751-1062. Over the lifetime, 399 publications have been published receiving 9463 citations. The journal is also known as: IJWBR & Wine business research.

The hedonic nature of wine tourism consumption: an experiential view

Abstract: Purpose – The purpose of this paper is to use the experiential view of consumption to better understand the nature of the motivations of the wine tourist in a congested wine region environment. It also aims to determine the impact of travel antecedents such as the perceived characteristics of the wine region, information sources utilised, and previous knowledge of the region and its products on the destination decision‐making process and ultimately the visitation motivations.Design/methodology/approach – Information is obtained from a random sample of 304 respondents from 12 wineries representing all size groups situated on the Paarl Wine Route (PWR) in South Africa. Data are collected through the use of a self‐administered, highly structured questionnaire, self‐completed by respondents at each of the winery cellar door venues.Findings – The most important characteristic of the entire winescape is the region's scenic beauty. Other high impact characteristics are the friendly people and their hospitality, ...

Regional brand image and perceived wine quality: the consumer perspective

Abstract: Purpose – The overall aim of this study is to examine the regional brand image of selected California wine regions and the effect of that image on consumers' quality perceptions when included on wine labels. It also seeks to examine the importance of regional brand image with respect to information other than place‐of‐origin provided on the wine labels. Finally, the study seeks to define consumer preference for selected California wine regions, with a deeper look at Sonoma, and their preference for appellations within those regions.Design/methodology/approach – Data collection took place by means of a highly‐structured online survey of male and female wine consumers, during a two‐week period in May 2006 across the USA. The sample was limited to two groups of wine consumers who are the recipients of monthly and quarterly wine newsletters respectively. The request to participate was directed to 9,922 e‐mail boxes that yielded a response rate of 5.7 percent, finally resulting in 570 usable surveys.Findings –...

Applying best‐worst scaling to wine marketing

Abstract: Purpose – Most marketing researchers use rating scales to understand consumer preferences. These have a range of problems, which can be greatly ameliorated by the use of a new technique, best‐worst scaling (BWS). The purpose of this paper is to demonstrate the BWS method by an empirical example, which demonstrates the steps to design and analyze a BW study.Design/methodology/approach – A brief critique of ratings and rankings is presented. Then the basic concept of BWS is described, followed by how to use the BW method to explore how Australian and Israeli consumers choose wine in a retail store. The paper demonstrates the design of the questionnaire as well as the steps to analyze and present the results.Findings – The BWS approach can be easily implemented for research in wine business especially for multicultural comparisons as it avoids scale confounds. After transformation of the best and worst scores of each respondent for each attribute, the data can be analyzed directly using various statistical m...

An international comparison of retail consumer wine choice

Abstract: Purpose – The purpose of this paper is to present the results from a 12 country study mapping the influencers on the choice of wine for purchase in the retail store environment. It demonstrates the usefulness of the best‐worst choice method in multi‐country research to map similarities and differences across market borders.Design/methodology/approach – Using a choice set of 13 attributes (influencers) that was developed from the literature and pilot studies, the B‐W choice method was used to conduct choice experiments related to what influenced consumer choice for the last bottle of wine they purchased in a retail store (in the context of “to have for dinner with friends”).Findings – The key influencers of previous trial and recommendation were highly important across most markets, with the exceptions in some markets of influencers such as “brand” (China and Brazil), “food matching” (France and Italy), “origin” (France) and “grape variety” (Austria).Research limitations/implications – The research analysi...

Capital structure determinants: an empirical study of French companies in the wine industry

Abstract: Purpose – The purpose of this paper is to explain the leverage of French wine companies (410 companies) in the wine industry during the period 2000‐2004.Design/methodology/approach – Different classical capital structure theories are reviewed (trade‐off theory (TOT), pecking order theory (POT) and dynamic TOT) in order to formulate testable propositions concerning the determinants of debt levels of the French wine companies. A number of regression models (classical and panel techniques) are developed to test the static theory of trade‐off against the POT.Findings – The results suggest that POT seems to better explain leverage of French wine companies. Significant differences in debt ratio were found between cooperatives and other legal structures. Debt ratios are also different between sub‐sectors (wholesalers, wine growers, wine makers, etc.).Practical implications – Cost of capital is one of the pillars of competitive advantage (or disadvantage) of companies. With the objective to minimize the cost of c...