Journal•ISSN: 0954-7541
International Journal of Wine Marketing
Emerald Publishing Limited
About: International Journal of Wine Marketing is an academic journal. The journal publishes majorly in the area(s): Wine & Winery. It has an ISSN identifier of 0954-7541. Over the lifetime, 211 publications have been published receiving 5422 citations.
Topics: Wine, Winery, Tourism, Product (business), Marketing management
Papers published on a yearly basis
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TL;DR: A study of Texas wineries found that winery visitors tend to have high incomes and are highly educated and the attributes most important to these visitors are the taste of the wine, overall quality, the cleanliness of the winery and several factors associated with the service that is provided as mentioned in this paper.
Abstract: Although there are some drawbacks, winery tourism offers some significant benefits for wineries which are struggling for recognition These benefits include the opportunity to build brand loyalty, the chance for consumers to try products with a reduced level of risk, increased margins, and marketing intelligence opportunities A study of Texas wineries found that winery visitors tend to have high incomes and are highly educated The attributes most important to these visitors are the taste of the wine, overall quality, the cleanliness of the winery and several factors associated with the service that is provided Implications for managers, and future research directions are discussed
216 citations
TL;DR: A self-administered questionnaire with closed-ended and five-point Likert-type scale questions was conducted in the State of Connecticut at two retail shops and five wineries as mentioned in this paper.
Abstract: Purpose – To explore the attributes of wine packaging that are enticing to consumers and the influence of age, gender and income on the wine‐buying decision.Design/methodology/approach – To evaluate how wine packaging interplays with age, gender and income to influence consumers’ decision to purchase. A self‐administered questionnaire with closed‐ended and five‐point Likert‐type scale questions was conducted in the State of Connecticut at two retail shops and five wineries. The questionnaire was pilot‐tested at a local retail wine store in Connecticut to ensure reliability and clarity of the questions.Findings – Results showed that label design and bottle closures were important to respondents and that self‐confidence was a significant factor for age and gender, with females and respondents between 31 and 40 years of age more concerned about making a wine‐buying decision.Research limitations/implications – The selection of the state of Connecticut and the testing sites may not represent the general US win...
211 citations
TL;DR: In this paper, the authors used theories of brand equity to develop cellar door strategies, which is supported by previous research into product involvement with wine, which shows that high and low involvement wine buyers behave differently.
Abstract: Wine tourism is a major public relations medium and for many wineries a major source of revenue. This article uses theories of brand equity to develop cellar door strategies. These theories are supported by previous research into product involvement with wine, which shows that high and low involvement wine buyers behave differently. The two segments must be catered for differently if a winery is to build its overall reputation and brand equity. Wineries can enhance their long‐term market‐based assets through building customer relationships at cellar door. Strategies and examples are provided.
163 citations
TL;DR: In this article, the authors present results of surveys of wine and tourism industry professionals in Australia and in Washington State, USA, enabling identification of critical success factors, including quality, country appeal, winery appeal, and developmental and marketing factors.
Abstract: Generic factors influencing the development and marketing of wine tourism, both in destinations and at wineries, are examined. Results of surveys of wine and tourism industry professionals in Australia and in Washington State, USA, are presented, enabling identification of critical success factors. These are grouped as quality (of wine, service and experiences), wine country appeal, winery appeal, and developmental and marketing factors. Agreement on certain critical success factors did emerge, with quality considered to be the most important success factor, but some significant differences existed between respondents from the two countries examined. Recommendations for ongoing research on wine tourism are made.
155 citations
TL;DR: The United Kingdom has become a nation of wine-drinkers over the last two decades as discussed by the authors, however, very little wine is actually produced in the UK, almost all the £6 billion market is made up of imported wine from all corners of the world.
Abstract: Over the last two decades the United Kingdom has become a nation of wine‐drinkers. However, due to climatic conditions, very little is actually produced in the UK, Almost all the £6 billion market is made up of imported wine from all corners of the world. The traditional suppliers from France, Germany and Italy have, over recent times, been confronted with the wines from the New World. Supermarkets have led the way in stocking wines from both the traditional and New World countries. Furthermore, their attention to merchandising has been the catalyst for the surge in wine experimentation.
153 citations