Showing papers in "Journal of Arts Management and Law in 1985"
TL;DR: In this article, the authors describe art investment as a floating crap game, where art investment is viewed as a game of value maximization, and the objective is to maximize the value of the investment.
Abstract: (1985). Unnatural Value: Or Art Investment as Floating Crap Game. Journal of Arts Management and Law: Vol. 15, No. 3, pp. 47-60.
310 citations
TL;DR: Andreasen as mentioned in this paper enumerates the symptoms of a selling orientation that characterize the research, promotions, and communication of many arts organizations, and focuses upon the benefits of truly customer-oriented marketing approaches.
Abstract: In 1982, Andreasen published an influential article in the Harvard Business Review that drew the attention of not-for-profit organizations to the important differences between marketing and selling. Here he enumerates the symptoms of a selling orientation that characterize the research, promotions, and communication of many arts organizations, and he focuses upon the benefits of truly customer-oriented marketing approaches.
15 citations
TL;DR: The Interrelationships between Public and Private Funding of the Arts in the United States as mentioned in this paper is a seminal work in the field of arts management and law that explores the relationship between public and private funding of the arts.
Abstract: (1985). The Interrelationships between Public and Private Funding of the Arts in the United States. Journal of Arts Management and Law: Vol. 14, No. 4, pp. 77-105.
11 citations
5 citations
TL;DR: In this article, a comparison of views from the field of arts management and law is presented, focusing on Curricular Considerations in Arts Administration: A Comparison of Views from the Field.
Abstract: (1985). Curricular Considerations in Arts Administration: A Comparison of Views from the Field. Journal of Arts Management and Law: Vol. 15, No. 2, pp. 7-22.
5 citations
TL;DR: In this paper, Uprichard analyzes the Engel, Kollat, and Blackwell model of consumer decision processing and discusses its practical application to marketing attendance at arts and cultural events.
Abstract: Decision process modeling can provide useful insights to consumer behavior and can indicate successful marketing strategies. In this article, Uprichard analyzes in detail the Engel, Kollat, and Blackwell model of consumer decision processing. She discusses its practical application to marketing attendance at arts and cultural events.
3 citations
TL;DR: Schreiber as discussed by the authors surveys several recent applications to marketing of consumer behavior theory, including Arnold Mitchell's values and lifestyles consumer categories and Hirschman's and Holbrook's propositions pertaining to “hedonic consumption.
Abstract: Schreiber notes the limitations of demographic audience research. He surveys several recent applications to marketing of consumer behavior theory, including Arnold Mitchell's values and lifestyles (VALS) consumer categories and Hirschman's and Holbrook's propositions pertaining to “hedonic consumption.” Schreiber illustrates how alternative approaches suggest strategies likely to influence consumer purchase decisions.
2 citations
2 citations
1 citations
TL;DR: Sikes as mentioned in this paper discusses the basic premises of price sensitivity, price-quality relationship, and price as an indicator of image and links what has been learned about pricing to marketing decisions that must be made by arts administrators.
Abstract: Recent research indicates that consumers react differently to the pricing of “discretionary income purchases” than they do to the pricing of other consumer goods and services Sikes discusses the basic premises of price sensitivity, price-quality relationship, and price as an indicator of image She links what has been learned about pricing to marketing decisions that must be made by arts administrators
1 citations
TL;DR: Chamberlain this paper conducted a survey on the pricing strategies of a group of arts presenters and summarized their evaluation of their pricing strategies and suggested steps for improving the income of arts organizations through pricing techniques.
Abstract: Chamberlain reports on the findings of his survey on the pricing strategies of a group of arts presenters. He summarizes as well their evaluation of the success of their pricing strategies and suggests steps for improving the income of arts organizations through pricing techniques.
TL;DR: In this paper, the authors present two interpretationations of the Copyright Act of 1976: the first interpretation is based on the works made for hire (WFH) and the second interpretation is a two-interpretation.
Abstract: (1985). “Works Made for Hire” under the Copyright Act of 1976—Two Interpretations. Journal of Arts Management and Law: Vol. 15, No. 3, pp. 5-22.
TL;DR: O'Gorman as discussed by the authors developed a theory of the emergence in human history of seven successive personality stages, each with its own predominant way of thinking and behaving, and explained how Graves's theories can help arts administrators solve marketing problems.
Abstract: Psychologist Clare Graves has developed a theory of the emergence in human history of seven successive personality stages, each with its own predominant way of thinking and behaving. O'Gorman presents these stages—which now exist concurrently—and explains how Graves's theories can help arts administrators solve marketing problems.