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Showing papers in "Journal of Business and Technical Communication in 2016"


Journal ArticleDOI
TL;DR: Apparent feminism as mentioned in this paper is a new approach urgently required by modern technical rhetorics that provides a new kind of response that addresses current politica... and is a response to the current politico-economic crisis.
Abstract: This article introduces apparent feminism, which is a new approach urgently required by modern technical rhetorics. Apparent feminism provides a new kind of response that addresses current politica...

51 citations


Journal ArticleDOI
TL;DR: This paper explored the intersections between facework, feedback interventions, and digitally mediated modes of response to student writing through students' perceptions of its affordances and through dimensions of its role in the mediation of face and construction of identities.
Abstract: This study explores the intersections between facework, feedback interventions, and digitally mediated modes of response to student writing. Specifically, the study explores one particular mode of feedback intervention—screencast response to written work—through students’ perceptions of its affordances and through dimensions of its role in the mediation of face and construction of identities. Students found screencast technologies to be helpful to their learning and their interpretation of positive affect from their teachers by facilitating personal connections, creating transparency about the teacher’s evaluative process and identity, revealing the teacher’s feelings, providing visual affirmation, and establishing a conversational tone. The screencast technologies seemed to create an evaluative space in which teachers and students could perform digitally mediated pedagogical identities that were relational, affective, and distinct, allowing students to perceive an individualized instructional process ena...

50 citations


Journal ArticleDOI
TL;DR: In this article, the authors suggest that participatory processes that include tacit knowledge and representative citizen participation might augment public planning projects that hope for both big data collection and democratic approaches to urban planning.
Abstract: In this article, the authors confront challenges faced in public planning projects when the desire to implement participatory design is complicated by the need for mass quantities of data. Using one case of participatory design in urban planning, they suggest that planners struggled to effectively employ participatory design methodology because they neglected to collect the tacit knowledge generated through their participatory processes. Coupling participatory design with a listening rhetoric, they suggest that participatory processes that include tacit knowledge and representative citizen participation might augment public planning projects that hope for both big data collection and democratic approaches to urban planning.

43 citations


Journal ArticleDOI
TL;DR: This paper found that the readability of annual reports is based mainly on English narratives and has been found to be difficult to read, although the results of such research cannot be generalized to different languages.
Abstract: Previous research on the readability of annual reports is based mainly on English narratives and has found them difficult to read. Although the results of such research cannot be generalized to dif...

41 citations


Journal ArticleDOI
TL;DR: In this article, the authors have provided a new platform that empowers stakeholders and corporations to interact in crisis communication by using social media for crisis communication, and they have shown that social media have a timely, interactive and wide public access.
Abstract: With their timely, interactive nature and wide public access, social media have provided a new platform that empowers stakeholders and corporations to interact in crisis communication. This study i...

27 citations


Journal ArticleDOI
TL;DR: The MST training group reported significantly higher levels of media-fit behavior, communication quantity, and the communication-performance qualities of discussion quality, richness, and openness.
Abstract: This article reports the results of an experiment that was conducted to determine the impact of media synchronicity theory (MST) training on media-fit behavior, communication quantity, communicatio...

24 citations


Journal ArticleDOI
TL;DR: Advances in digital media have made an impact on traditional rhetorical culture, thus shifting expectations and norms associated with orality and public presentation as discussed by the authors, which has led to a shift in traditional rhetorical norms.
Abstract: Advances in digital media have made an impact on traditional rhetorical culture, thus shifting expectations and norms associated with orality and public presentation. Technology, entertainment, and...

22 citations


Journal ArticleDOI
Jeff Rice1
TL;DR: This paper focused on dominant terms whose usage generates a specific identity in the craft beer industry: revolution and crafty, and found that actors who engage these terms, such as brewers, writers, and consumers, create their own identities.
Abstract: This study focuses on dominant terms whose usage generates a specific identity in the craft beer industry: revolution and crafty. Actors who engage these terms—brewers, writers, and consumers—creat...

20 citations


Journal ArticleDOI
TL;DR: The author presents an analysis of the speech code, or code of communicative conduct, employed at Eloqi, a virtual language-learning community that built and operated a proprietary Web-based, voice-enabled platform connecting English-language learners in China with trainers in the United States.
Abstract: This article examines the oral communication training that took place in Eloqi, a virtual language-learning community. Eloqi (a pseudonym) was a for-profit start-up that built and operated a proprietary Web-based, voice-enabled platform connecting English-language learners in China with trainers in the United States. While it existed, Eloqi’s unique platform was used to deliver short, one-on-one lessons designed to improve students’ oral English communication skills. Using the ethnography of communication and speech codes theory, a theoretical–methodological approach, the author presents an analysis of the speech code, or code of communicative conduct, employed at Eloqi. This code of English logic, which Eloqi’s community members associated with native English speech, comprised six locally defined rules for oral English speech; namely, speech had to be organized, succinct, spontaneously composed rather than rehearsed, original and honest, proactively improved, and positive. This article discusses the sign...

18 citations


Journal ArticleDOI
TL;DR: This article analyzed the use of visual metadiscourse in photos used in English management statements in the annual reports of Dutch and U.K. companies, and found that despite some similarities, Dutch-based and United Kingdom-based statements contain differences in their use of VMC, which they attributed to cultural differences between the Netherlands and the United Kingdom.
Abstract: Corporate documents increasingly rely on visual rhetoric to complement text. Although previous studies have indicated that companies’ local culture may be reflected in the images they employ, scholars have never systematically investigated the use of visual rhetoric as it is used across different business cultures. This study analyzes visual rhetoric using a new model of visual metadiscourse—a set of devices that designers use to convey meaning in order to influence the audience’s interpretation of the text. The study compares the visual metadiscourse in photos used in English management statements in the annual reports of Dutch and U.K. companies. The results show that metadiscourse is inherent not only in the written text of a corporate document but also in the visuals that a design team chooses to include. The results also indicate that despite some similarities, Dutch-based and U.K.-based statements contain differences in their use of visual metadiscourse. Several of these differences can be attributed to cultural differences between the Netherlands and the United Kingdom. The study underlines the applicability of the new model and warns international text designers not to overlook cultural differences in visual metadiscourse.

18 citations


Journal ArticleDOI
TL;DR: On October 22, 2012, six scientists and one civil servant were convicted of manslaughter for failing to properly warn the people of L'Aquila, Italy, of an impending earthquake that resulted in over 1,000 deaths as discussed by the authors.
Abstract: On October 22, 2012, six scientists and one civil servant were convicted of manslaughter for failing to properly warn the people of L’Aquila, Italy, of an impending earthquake that resulted in over...

Journal ArticleDOI
Sarah Read1
TL;DR: The study proposes an approach to genre analysis informed by the net work genre function and demonstrates its affordances by analyzing two conventional workplace genres.
Abstract: This study theorizes genre from within actor-network theory. The net work (spelled intentionally as two words) function of genre proposes a solution to the inherent incommensurability in applying the notion of genre as social action within the posthumanist and postsocial perspective of actor-network theory. The study proposes an approach to genre analysis informed by the net work genre function and demonstrates its affordances by analyzing two conventional workplace genres. Performing genre analysis from a net work perspective has value for assimilating writers, both students and workplace professionals, into a new professional domain or organization.

Journal ArticleDOI
TL;DR: This article examined three structures of the same general education course to understand the potential impact of mediated learning on students' public speaking and writing apprehension and self-efficacy, and the results of this study are mixed, suggesting a complicated picture for situated learning's ability to speak to differences based on technology use while highlighting the differences in how such technology might affect oral skills versus written skills.
Abstract: Situated learning theory postulates that the environment in which learning occurs is foundational to understanding the outcomes of that learning. Taking classes in a nontraditional classroom, therefore, might have a noticeable effect on learning outcomes. This study examines three structures of the same general education course to understand the potential impact of mediated learning on students’ public speaking and writing apprehension and self-efficacy. Although situated learning theory suggests that the three structures (face-to-face, partially face-to-face, and fully online) should demonstrate differences, the results of this study are mixed, suggesting a complicated picture for situated learning’s ability to speak to differences based on technology use while highlighting the differences in how such technology might affect oral skills versus written skills. The application of situated learning principles to technologically mediated courses demonstrates the need to consider the interplay between environ...

Journal ArticleDOI
TL;DR: In this article, the authors look at the historical changes in the industry as sources of tension and contradictions that need to be understood in order to support professionals in technical communication in Finland, and explore the tensions experienced by technical communication professionals in the face of such changes.
Abstract: Major trends, such as outsourcing and offshoring, and field-specific factors, such as the advent of content management systems, have fundamentally changed technical communication in recent years. These changes have been widely discussed in the literature of the field, and this article traces their impact on technical communicators in Finland, a high-cost country where downturns in the export industry and the downsizing of major employers are currently coinciding. Through the framework of activity theory, the article looks at the historical changes in the industry as sources of tension and contradictions that need to be understood in order to support professionals in the industry. With the help of interview data, the authors explore the tensions experienced by technical communication professionals in the face of such changes. This analysis leads to the formulation of a hypothesis of historical contradictions currently at play in the field of technical communication. Developmental potentials stemming from t...

Journal ArticleDOI
TL;DR: This study investigates whether theoretical cognitive or psychological gender differences have a practical influence on the usability of assembly instructions and has direct implications for technical writers who strive for a more universal design for such instructions.
Abstract: Women decide on about 80% of the goods that their household buys But marketers often sell products, especially technical ones, that are designed by men and therefore are oriented largely toward th

Journal ArticleDOI
TL;DR: The best thing for being sad is to learn something as mentioned in this paper... that is the only thing which the mind can never exhaust, never alienate, never be tortured by, never fear or distrust, and never dream of regretting.
Abstract: ‘‘The best thing for being sad,’’ replied Merlin . . . ‘‘is to learn something. That’s the only thing that never fails. . . . Learn why the world wags and what wags it. That is the only thing which the mind can never exhaust, never alienate, never be tortured by, never fear or distrust, and never dream of regretting. Learning is the only thing for you. Look what a lot of things there are to learn.’’ —T. H. White (1958, p. 177)