Showing papers in "Journal of Creative Communications in 2017"
TL;DR: In this paper, the authors pointed out that there are multiple attributes and product features which influence youth and impact their purchase decisions and the companies are assiduously trying to tap young consumers but are unable to sustain t...
Abstract: There are multiple attributes and product features which influence youth and impact their purchase decisions. The companies are assiduously trying to tap young consumers but are unable to sustain t...
21 citations
TL;DR: In this paper, the authors examined the relationship between information and communication technology access and the empowerment of rural people through the Union Information and Service Centres (UISCs) established at the lowest administrative unit of the Bangladeshi government.
Abstract: This article examines the relationship between information and communication technology (ICT) access and the empowerment of rural people through the Union Information and Service Centres (UISCs) established at the Union Council, the lowest administrative unit of the Bangladeshi government. Based on ethnographic research that explores both everyday peoples' and beneficiary perspectives, this study reveals that given the conditions of poverty, the illiterate and relatively powerless majority of the rural poor failed to access and use the facilities provided through UISCs, which were inevitably controlled by the power elites in the service area. The study concludes that while access to and use of relevant information is a key component of empowerment, the way UISCs have been organized in a particular kind of socio-economic arrangement, the services delivered neither succeeded in providing equality of access nor has the information available through these centres been deemed relevant to promoting rural investment or reducing social disparity in any significant way. This article argues that empowerment from ICTs does not follow automatically after their implementation, but rather the success of technologies and their access is subject to power relationships within communities.
17 citations
TL;DR: Entertainment education projects combine entertainment and education to increase knowledge, shift attitudes and promote social change using a range of communication platforms including theatre as mentioned in this paper, where the goal is to increase awareness and shift attitudes.
Abstract: Entertainment-education (EE) projects combine entertainment and education to increase knowledge, shift attitudes and promote social change using a range of communication platforms including theatre...
17 citations
TL;DR: In this article, a business model for social network sites (SNSs) is presented, where the business model is based on the social interaction and communication in cyberspace.
Abstract: Social network sites (SNSs) have emerged as a common place for social interactivity and communication in cyberspace. They have rapidly grown in fame and user acceptance globally. The business model...
12 citations
TL;DR: In this article, the authors discuss how word of mouth (WoM) is increasingly becoming a key element of marketing communication and is being leveraged on social media for increasing customer engagement.
Abstract: Word of mouth (WoM) is increasingly becoming a key element of marketing communication and is being leveraged on social media for increasing customer engagement. Literature on WoM on social media (E...
9 citations
TL;DR: This article examined the organizational impression management (OIM) strategies adopted by US law firms on Twitter using the Diction software package for textual analysis of nearly 10,000 tweets, coup...
Abstract: This study examined the organizational impression management (OIM) strategies adopted by the US law firms on Twitter. The Diction software package for textual analysis of nearly 10,000 tweets, coup...
9 citations
TL;DR: This paper found that advertisements are transgeneric and multidimensional media artefacts, and that they can be viewed as transgeneric, multi-dimensional, and multi-modal media artifacts.
Abstract: In light of revisiting the notion of advertising from the perspectives of the print media, this review article found that advertisements are transgeneric and multidimensional media artefacts capabl
8 citations
TL;DR: One of the major challenges in contemporary science is to develop new and innovative ways to engage society in science and scientific topics as mentioned in this paper, and one attempt to create new ways of communicating with th...
Abstract: One of the major challenges in contemporary science is to develop new and innovative ways to engage society in science and scientific topics. One attempt to create new ways of communicating with th...
8 citations
TL;DR: In this paper, the authors examined how organizations used social media advertising to build a corporate image (CI) and examined how organiz... and how they used this information to improve their performance.
Abstract: Social media advertising (SMA) is burgeoning and of great importance to both practitioners and academicians to understand how to build a corporate image (CI). The present study examined how organiz...
8 citations
TL;DR: Wang et al. as discussed by the authors explored their own identities through various online practices and found that the opportunities to participate in social and economic rights, the increased demand for social, economic, and political rights, and the opportunities for participation in social...
Abstract: Citizens in China are exploring their own identities through various online practices. Different from the increased demand for social and economic rights, the opportunities to participate in social...
8 citations
TL;DR: In this paper, a cross-country comparative study of multiple social networking site (SNS) platforms was conducted to uncover the impact of culture on the use of SNSs by drawing a distinction between platform difference and usage difference, arguing that culture affects both the design and use of an SNS platform.
Abstract: In recent years, there has been a growing interest in cross-country comparative studies of multiple social networking site (SNS) platforms, and the aim of these studies is to uncover the impact of culture on the use of SNSs. The present article seeks to advance this line of research by drawing a distinction between platform difference and usage difference. It argues that culture affects both the design and use of an SNS platform. Through comparing and contrasting the personal profile settings of Facebook and Vkontakte, the article shows that the design features of these two SNS platforms reflect the cultural characteristics of the countries from which the platforms originated. The cultural patterns that are encoded in the design features of the platforms inevitably influence the use of the platforms. This finding suggests the need to control for platform difference while examining the impact of culture on usage difference in cross-country studies of multiple SNS platforms.
TL;DR: In this article, the authors survey and analyze the relationship between social media landscape and the over-the-top film industry and provide a new market overview of how distinctive media platforms are leveraging each other.
Abstract: We survey and analyze the relationship between ‘social media’ landscape and the ‘over-the-top’ film industry and provide a new market overview of how distinctive media platforms are leveraging each...
TL;DR: In this article, linguistic meanings of songs and their effectiveness of psychological influence from a propagandistic perspective with the case of South Korean loudspeaker propaganda targeting the population were analyzed. But the authors focused on the psychological influence of songs.
Abstract: This study analyses linguistic meanings of songs and their effectiveness of psychological influence from a propagandistic perspective with the case of South Korean loudspeaker propaganda targeting ...
TL;DR: This article showed that morally ambiguous stories actually decrease creativity, defined in terms of fluency in divergent thinking, at least in the short-term, for individuals high on trait creativity.
Abstract: This article seeks to further our understanding of the effects of morality in the media on individual creativity. We present an experiment testing whether morally ambiguous (versus clear) narrative endings can enhance or diminish divergent thinking in a subsequent task. Recently proposed understandings of mass-media entertainment seem to imply moral ambiguity should diminish performance, whereas research on the ‘dark side of creativity’ seems to imply it should enhance performance for highly creative individuals. We elaborate on both views and show results indicating morally ambiguous stories actually decrease creativity (defined in terms of fluency in divergent thinking), at least in the short term, for individuals high on trait creativity. Discussion centres on the multidimensional relationships between media and creativity.
TL;DR: In Indian political system, it is common for the political parties to use the negative political advertisements to denigrate the opponent political party as discussed by the authors, however, such attacks are respo...
Abstract: Nowadays, in Indian political system, it is common for the political parties to use the negative political advertisements to denigrate the opponent political party. Normally, such attacks are respo...
TL;DR: In this article, the reception of humour is often ascribed to personal taste, while the exten..., the authors argue that humour as represented vis-a-vis situational comedy in general forms an important aspect of interpersonal communication.
Abstract: Humour as represented vis-a-vis situational comedy in general forms an important aspect of interpersonal communication. Though the reception of humour is often ascribed to personal taste, the exten...