Showing papers in "Journal of Indian Business Research in 2013"
TL;DR: In this paper, the determinants of online purchase intention among youth in the Indian context were identified based on a detailed literature review, including impulse purchase orientation, brand orientation and quality orientation along with online trust and prior online purchase experience.
Abstract: Purpose – According to Associated Chambers of Commerce and Industry of India (ASSOCHAM), the size of the Indian online retail industry is INR 2000 crore and the industry is projected a steady annual growth rate of 35 per cent to reach INR 7000 crore by 2015. Given the growing importance of the online retail industry in India, it remains imperative for web retailers and internet marketers to understand the determinants of online customers' purchase intention to decipher what is important to the Indian online customer. This paper attempts to identify the determinants of online purchase intention among youth in the Indian context.Design/methodology/approach – Based on a detailed literature review, customer online purchase intention shopping orientation factors such as impulse purchase orientation, brand orientation and quality orientation were considered along with online trust and prior online purchase experience. The results are based on 95 valid responses received from the online survey.Findings – The res...
145 citations
TL;DR: In this paper, the authors investigated the factors influencing the adoption intention of mobile commerce and found that perceived usefulness, perceived ease of use and social influence are significant dimensions of technology adoption readiness to use mobile commerce while facilitating conditions were not found to be significant.
Abstract: Purpose – Mobile commerce is a broad term used for mobile banking, mobile ticketing, mobile coupons, purchasing of goods and services using mobile phones. Considering mobile penetration and changing lifestyles of the Indian population, it has huge potential. The purpose of this paper is to investigate the factors influencing the adoption intention of mobile commerce.Design/methodology/approach – For the study, a research model was developed based on constructs from the technology acceptance model and innovation resistance theory and a literature review on research related to usage intention of similar technologies which was then empirically tested using second generation statistical technique of SEM.Findings – Perceived usefulness, perceived ease of use and social influence are found to be significant dimensions of technology adoption readiness to use mobile commerce while facilitating conditions were not found to be significant. The results also indicate perceived credibility risk defined by security ris...
131 citations
TL;DR: In this article, the linkages between organizational culture and commitment of the Indian employee base are of interest to researchers as well as practitioners, and the results of data analysis exhibit that, among the organizational culture dimensions, ingroup collectivism and performance orientation are the antecedents with the biggest effect on employee commitment.
Abstract: Purpose – As clients of India's IT services providers continue to complain about knowledge loss caused by high attrition rates in their offshore delivery factories, the linkages between organizational culture and commitment of the Indian employee base are of interest to researchers as well as practitioners. This paper seeks to address these issues.Design/methodology/approach – Data was collected in the first half of 2012 through the ICCA™ appraisal framework from 291 Indian IT executives and managers working for two IT services sourcing provider organizations in Pune and Bangalore, India. To analyse the data, descriptive and inferential statistics were used together with multiple regression and confirmatory factor analysis.Findings – Taken together, this research makes several contributions. First, the results of data analysis exhibit that, among the organizational culture dimensions, in‐group collectivism and performance orientation are the antecedents with the biggest effect on employee commitment. Othe...
78 citations
TL;DR: In this article, the authors examine the impact of frugal innovation in the fields of livelihood provision, education, infrastructure, and distribution networks on state-building in countries where a significant proportion of the population lives at the base of the pyramid (BoP).
Abstract: Purpose – The aim of this paper is to examine the impact of frugal innovation in the fields of livelihood provision, education, infrastructure, and distribution networks on state-building in countries where a significant proportion of the population lives at the base of the pyramid (BoP). Design/methodology/approach – The paper reviews the literature on frugal innovation, democratization and state-building, offers practical examples in support of the conceptual arguments, and provides research propositions for empirical assessment. Findings – The paper provides support for the notion that the creation of more inclusive markets through frugal innovation contributes to socio-economic development, which in turn strengthens democratization and state-building. Practical implications – Multinational corporations can have a positive impact on democratization by offering for-profit products and services to serve BoP markets. Originality/value – The paper provides novel insights into the role that frugal innovatio...
56 citations
TL;DR: In this article, the authors investigated the meaning of environmental consciousness and its antecedents, and proposed a framework to explain the linkage between environmental consciousness, its antecents, components, and behavioral outcome.
Abstract: Purpose – The paper attempts to investigate the term “environmental consciousness” and identify the underlying components of environmental consciousness and its antecedents. Also, to propose the framework explaining the linkage between environmental consciousness, its antecedents, components, and behavioral outcome, and also the variables, if any, that may intervene between environmental consciousness and environmentally conscious consumer behavior.Design/methodology/approach – The paper reviews extant literature to bring conceptual clarity to the term environmental consciousness and its linkages with the related variables.Findings – Environmental consciousness – a mental state variable – is found distinct from its antecedents and associated behaviors. It is a multi‐dimensional construct varying from low general level to high product‐specific level.Research limitations/implications – This paper provides understanding for the term environmental consciousness and its relation with other variables and thus l...
55 citations
TL;DR: In this paper, the authors test an integrative model to examine the relations among customer satisfaction, trust, commitment, corporate image, attitudinal loyalty and behavioural loyalty and examine the mediating roles of commitment and corporate image on causal relationships between trust and loyalty.
Abstract: Purpose – Identifying the loyalty drivers to cell phone operators is extremely important in today's competitive environment. Consensus is absent in the marketing literature on how loyalty should be conceptualized and measured in the service industry. The purpose of this study is to test an integrative model to examine the relations among customer satisfaction, trust, commitment, corporate image, attitudinal loyalty and behavioural loyalty. It also aims to examine the mediating roles of commitment and corporate image on causal relationships between trust and loyalty.Design/methodology/approach – Data collection was done in two stages: in the first stage in which the primary purpose of analysis was pre‐testing, the authors collected data from 250 respondents. In the second stage, data were obtained from 855 mobile phone users in India via questionnaire. The data were analysed by structural equation modelling (SEM) in order to test all the relationships between variables in the model.Findings – The findings ...
42 citations
TL;DR: In this paper, the authors investigate the short run and long run market efficiency of Indian commodity futures markets using different asset pricing models and find that near month futures prices of most of the commodities are cointegrated with the spot prices.
Abstract: Purpose – In this paper, the authors aim to investigate the short‐run as well as long‐run market efficiency of Indian commodity futures markets using different asset pricing models. Four agricultural (soybean, corn, castor seed and guar seed) and seven non‐agricultural (gold, silver, aluminium, copper, zinc, crude oil and natural gas) commodities have been tested for market efficiency and unbiasedness.Design/methodology/approach – The long‐run market efficiency and unbiasedness is tested using Johansen cointegration procedure while allowing for constant risk premium. Short‐run price dynamics is investigated with constant and time varying risk premium. Short‐run price dynamics with constant risk premium is modeled with ECM model and short‐run price dynamics with time varying risk premium is modeled using ECM‐GARCH in‐Mean framework.Findings – As far as long‐run efficiency is concerned, the authors find that near month futures prices of most of the commodities are cointegrated with the spot prices. The coin...
23 citations
TL;DR: In this paper, the role of personal cultural orientation variables as antecedents of ethnocentric tendencies of Indian consumers was investigated and the impact of such tendencies on attitudes toward both foreign and domestic products and services was also investigated.
Abstract: Purpose – The purpose of this study is to investigate the role of personal cultural orientation variables as antecedents of ethnocentric tendencies of Indian consumers. The impact of ethnocentric tendencies on attitudes toward both foreign and domestic products and services is also investigated. Design/methodology/approach – Data were collected by means of a pen-and-paper survey from 800 Indian consumers using a geographical cluster sampling method. A structural equation modeling approach was employed to analyze the data. Findings – The findings suggest that Indian consumers with high ethnocentric tendencies prefer domestic product/service while those with low ethnocentric tendencies prefer foreign product/service. Ethnocentrism is influenced by personal cultural orientations of Indian consumers (i.e. collectivism, power distance, and uncertainty avoidance). Practical implications – The results reveal that both domestic and foreign marketers need to pay attention to personal cultural orientation in order ...
16 citations
TL;DR: In this paper, the authors investigated the impact of perceived quality, brand extension incongruity, involvement and perceived risk on consumer attitude towards brand extension across three product types, namely, FMCG, durable goods and service (FDS) sectors.
Abstract: Purpose – The present study aims to investigate the impact of perceived quality, brand extension incongruity, involvement and perceived risk on consumer attitude towards brand extension across three product types, namely, FMCG, durable goods and service (FDS) sectors. More importantly, the study seeks to explore the importance of involvement profile comprising relevance, pleasure, sign‐value, risk importance and risk probability and perceived risk facets (financial, psychological and performance) in acceptance of brand extension across FDS.Design/methodology/approach – Three questionnaire‐based surveys were conducted to collect the data for FMCG, durable and service brand extensions. Regression analyses and Chow test were computed to investigate differences in consumer evaluation across FDS.Findings – Results revealed significant different effects of variables across the three product types. The impact of perceived quality was greater in the case of services than FMCG and durables. On the other hand, perc...
16 citations
TL;DR: In this article, the authors developed an integrated model designed to predict and explain the various factors that influence customers' behavioral intentions to use or not to use one particular SST, i.e., ATM services.
Abstract: Purpose – The present study aims at developing an integrated model designed to predict and explain the various factors that influence customers' behavioral intentions to use or not to use one particular SST, i.e. ATM services. Design/methodology/approach – A list of households in a particular Indian city was obtained from the municipal corporation. 268 respondents were contacted using systematic sampling technique. Structural equation modeling was used to demonstrate the stability of the proposed model and to test the hypotheses. Findings – The study finds that bank customers are less innovative and less optimistic to try out new technologies. Usefulness of the technology helps in developing positive attitude towards the technology. Customers' intentions to use technology are significantly affected by their attitude towards the technology. Research limitations/implications – The present study confines to only two banks and that too limited to the branches of these banks operating in one city only. Practic...
16 citations
TL;DR: In this article, the authors used a unique hand-collected data set of 95 observations that mentioned business model innovation in India in the financial press between 2001 and 2008 to provide insights into the changing nature and dynamics of business model innovations in India over the last decade.
Abstract: Purpose – The study aims to provide insights into the changing nature and dynamics of business model innovation in India over the last decade.Design/methodology/approach – This study uses a unique hand‐collected data set of 95 observations that mentioned business model innovation in India in the financial press between 2001 and 2008. The study analyses business model innovation trends across industries, firm types and newness of innovation.Findings – First, with time the percentage share of business model innovations by new entrants has been increasing. Second, new entrants increasingly attempt efficiency improvements while targeting novel ways of meeting customer needs, whilst incumbents predominantly adopt efficiency‐based business models. Third, over the period of the authors' study, there was a clear shift in business model innovation away from IT‐related industries towards consumer goods, media and financial services. Fourth, new entrants introduced new‐to‐industry, whereas incumbents introduced new‐...
TL;DR: In this paper, the role of national cultural dimensions on best HRM practices in India is discussed. But, the authors focus on the impact of these dimensions on the performance of Indian companies.
Abstract: Purpose – The primary purpose of this research paper is to understand the role of national cultural dimensions on “best” HRM (human resource management) practices in India. India is considered a major emerging economy in the world today. US multinationals are significantly increasing their presence in India. An understanding of “best” local HRM practices will help global practitioners adopt better HRM strategies.Design/methodology/approach – This qualitative paper uses a multiple‐case design method of three “best” Indian companies. The interviews were tape‐recorded and transcribed to understand the interview material clearly. The cases were analyzed independently followed by a cross‐case synthesis of the results. Construct validity, internal reliability, and external validity were followed according to scholarly guidelines required for a quality case analysis.Findings – This research identifies the role of national cultural dimensions of power distance, uncertainty‐avoidance, in‐group collectivism, and fu...
TL;DR: In this paper, the authors investigate the firm-specific anomaly effect and identify market anomalies that account for the cross-sectional regularity in the Indian stock market and examine the crosssectional return predictability of market anomalies after making the firm specific raw return risk adjusted with respect to the systematic risk factors in the unconditional and conditional multifactor specifications.
Abstract: Purpose – The purpose of this paper is to investigate the firm-specific anomaly effect and to identify market anomalies that account for the cross-sectional regularity in the Indian stock market. The paper also examines the cross-sectional return predictability of market anomalies after making the firm-specific raw return risk adjusted with respect to the systematic risk factors in the unconditional and conditional multifactor specifications. Design/methodology/approach – The paper employs first step time series regression approach to drive the risk-adjusted return of individual firms. For examining the predictability of firm characteristics on the risk-adjusted return, the panel data estimation technique has been used. Findings – There is a weak anomaly effect in the Indian stock market. The choice of a five-factor model (FFM) in its unconditional and conditional specifications is able to capture the book-to-market equity, liquidity and medium-term momentum effect. The size, market leverage and short-run...
TL;DR: In this paper, the authors examine the rural-urban divide used as a premise for idiomatic understanding of Indian rural consumers, and review current practices, highlighting the rapid changes, emerging segments, the factors affecting change, and the need to revisit the rural idiom.
Abstract: Purpose – The article aims to examine the rural‐urban divide used as a premise for idiomatic understanding of Indian rural consumers, and review current practices. This may be self limiting, and may trap marketers in an idiom that is not in touch with current realities in the rapidly evolving rural market. The paper highlights the rapid changes, emerging segments, the factors affecting change, and the need to revisit the rural idiom, with a more nuanced, stratified, granular look at the differences among rural consumer segments.Design/methodology/approach – It looks at existing literature and recent consumer survey reports, and notes the existing practitioner mindset, and current practices reported in literature industry forums and popular press.Findings – Recent surveys help posit the rise of the rural middle class, highlighting four sets of factors causing changes in the rural households' consumption patterns. It concludes that the most critical need is to understand values, needs, aspirations, social n...
TL;DR: In this paper, the authors focus on the cultural, language, and other barriers faced by multinational companies entering developing markets, and emphasize qualitative consumer insights and give examples of their successful application in developing markets.
Abstract: Purpose – Multinational companies (MNCs) entering developing markets face cultural, language, and other barriers to understanding consumers Ethnographic consumer insights research offers the best means of understanding needed product innovations and adaptations for these markets This paper aims to focus on these issuesDesign/methodology/approach – The paper emphasizes qualitative methods and gives examples of their successful application in developing marketsFindings – Despite a wealth of quantitative consumer data from surveys, online data, and secondary data analysis, these methods cannot provide a culture‐sensitive understanding of local consumers Anthropological approaches are best situated to do thisOriginality/value – While MNCs have global experience they can gain local experience by coming to see through the lens of qualitative consumer insights
TL;DR: In this article, Kumar Mangalam Birla, Chairman of Aditya Biscayar Group (ABG), has discussed the international journey of ABG, governance issues, experience with acquisitions, Indian management styles, challenges for multinationals from emerging economies and his vision of the future.
Abstract: Purpose – In this interview with Kumar Mangalam Birla, Chairman of Aditya Birla Group (ABG), he talks about the international journey of ABG, governance issues, experience with acquisitions, Indian management styles, challenges for multinationals from emerging economies and his vision of the future. This paper seeks to report the issues discussed in this interview.Design/methodology/approach – The paper is an interview.Findings – The ABG is a Fortune 500 conglomerate and a world leader in most of the business segments it operates in. The interview sheds light on the international process and strategy, management philosophy, corporate values framework, approach to and experience with international acquisitions, the need for global mindset, control and coordination issues and an evaluation of the strengths and weaknesses of the Indian economy and firms, in the words of a well‐known and high‐profile Indian business leader.Practical implications – With the changing global economic landscape, there is a growin...
TL;DR: In this paper, a conceptual model for marketing communication in and for emerging markets has been developed based on the needs and requirements of emerging markets and is presented and discussed, with the aim of providing practitioners with a new, practical way to consider and develop marketing communication programs in emerging markets.
Abstract: Purpose – The purpose of this viewpoint is to raise the issue of the development of marketing communication in and for emerging markets.Design/methodology/approach – This is a conceptual piece which is not supported by formal research. It is based on existing literature and the experience of the author. Previous experience, writings, consulting and teaching are the primary base for the discussion. Suggestions and recommendations for further research and development are made.Findings – This work suggests that present western models are inappropriate, therefore, it provides an alternative view and a new conceptual model. The model developed has been based on the needs and requirements of emerging markets and is presented and discussed.Practical implications – This viewpoint provides practitioners with a new, practical way to consider and develop marketing communication programs in emerging markets. It also provides the academic community with a conceptual model which can be tested and refined over time. Thu...