Journal of International Marketing 

About: Journal of International Marketing is an academic journal published by SAGE Publishing. The journal publishes majorly in the area(s): Export performance & Internationalization. It has an ISSN identifier of 1069-031X. Over the lifetime, 661 publications have been published receiving 57170 citations.

Entrepreneurship and Marketing Strategy: The SME under Globalization:

Abstract: Globalization and the emergence of internationally active small and medium-sized enterprises (SMEs) are key worldwide trends. The author investigates the interrelationships of entrepreneurial orientation, marketing strategy, tactics, and firm performance among SMEs affected by globalization. The author offers empirical findings and conclusions on the critical roles of entrepreneurship and marketing to assist SME managers.

Collaborative and Iterative Translation: An Alternative Approach to Back Translation

Abstract: Back translation is the technique most commonly used to check the accuracy of translation in survey research. Although it results in a direct or literal translation, it does not address issues of conceptual equivalence. Furthermore, if it is not combined with pretesting, it does not address issues of comprehension and meaning to the respondent. This article discusses some of the problems of relying exclusively on back translation in isolation. It suggests the use of a collaborative, iterative approach for translating questionnaires for international marketing research.

Born Global or Gradual Global? Examining the Export Behavior of Small and Medium-Sized Enterprises:

Abstract: Over the past decade, several studies have questioned the stage models of the internationalization process. Many of these studies concentrate on the exporting versus nonexporting factor, identifying an increasing number of firms that are active in international markets shortly after establishment. Limited empirical evidence exists as to whether this actuality indicates simply a reduced time factor in the preexport phase or an important change in the export behavior of firms. Using small and medium-sized exporting firms from Norway, Denmark, and France, the authors focus on the concept of gradual development. The results suggest that export intensity, distribution, market selection, and global orientation are not influenced by the firm’s year of establishment or first year of exporting activity. One-third of the firms sampled reported that the time period between establishment and export commencement was less than two years. In terms of export intensity, these firms outperform those that waited se...

A Strategic Approach to Internationalization: A Traditional Versus a “Born-Global” Approach

Abstract: This article is based on a study of 16 in-depth case histories of New Zealand firms. It uses both the traditional and the “born-global” approaches as a framework to study the internationalization processes of the firms. The authors use the histories to conduct a systematic analysis of the extent to which firms that might be categorized as following a traditional or born-global internationalization path differ in the strategies they have used and in their prior motivations and capabilities. The main findings are that many attributes of the born-global model also characterize firms that began their internationalization along traditional lines but were radically transformed in the process of achieving global reach. This study identifies the consequences of rapid international growth, referred to as “the gusher,” among these firms and the destabilizing effects of the experience as the firm is taken in unexpected directions. The authors conclude that the born-global model has much in common with the i...

Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences

Abstract: Color is an integral part of products, services, packaging, logos, and other collateral and can be an effective means of creating and sustaining brand and corporate images in customers’ minds. Through an eight-country study, the authors explore consumers’ preferences for different colors and color combinations. The results show cross-cultural patterns of both similarity and dissimilarity in color preferences and color meaning associations. When subjects are asked to match colors for a product logo, some color combinations suggest a consistency in meaning, whereas other combinations suggest colors whose meanings are complementary. The authors discuss implications for managing color to create and sustain brand and corporate images across international markets.