Showing papers in "Journal of Internet Commerce in 2015"
TL;DR: In this paper, the influence of online experience on trust, purchase intentions, and word-of-mouth in Malaysian online retail context was examined, and significant gender differences were observed.
Abstract: The purpose of this study is to examine the influence of online experience on trust, purchase intentions, and word-of-mouth in Malaysian online retail context. Additionally, researchers examine gender differences in customers’ perception of online experience. Responses obtained from 134 online shopping users in Malaysia using an online questionnaire were analyzed with AMOS 20.0. The study results show that online experience influences purchase intentions both directly and indirectly through trust. Furthermore, significant gender differences were observed. The study findings provide insightful guidelines for online retailers in approaching emerging markets via online shopping strategies.
62 citations
TL;DR: In this paper, the authors investigated how presence affected consumer intention to participate in a social commerce site (i.e., the consumer participation intention of social commerce through the presence role), based on the stimulus-organism-response framework.
Abstract: This study investigated how presence affected consumer intention to participate in a social commerce site (i.e., the consumer participation intention of social commerce through the presence role), based on the stimulus-organism-response framework. An organism's internal states in the social commerce context were composed of two tiered states: presence and affect/cognition. For the benefit of parsimony, social presence and telepresence were chosen as dimensions of presence, and usefulness and enjoyment were chosen as affect and cognition variables. The analysis results showed that social presence and telepresence played mediating roles between stimuli (interactivity and vividness) and the sequent internal states (usefulness and enjoyment). Both usefulness and enjoyment significantly influenced the response of the organism (i.e., the consumer participation intention of social commerce). Therefore, it was demonstrated that the mediating role of presence was of great significance in the social commerce context.
38 citations
TL;DR: This article identified the trend of applying attitude-behavior theories to manifesting practical social media marketing implications and found that Elaboration Likelihood Model studies are trending upward among persuasive communication studies in the context of social media.
Abstract: Although numerous studies on attitude-behavior theories exist in the social media context, few extensive studies have been conducted in reviewing and classifying the extant literature This study aims to critically review, discuss, and examine five major attitude-behavior theories in the social psychology field Theory of Planned Behavior, Elaboration Likelihood Model, Heuristic-Systematic Model, Cognitive Dissonance Theory, and Social Judgment Theory have been empirically dissected and reviewed in a systematic manner, after which criticisms and compliments of these theories have been observed and evaluated The significance of the study is to identify the trend of applying attitude-behavior theories to manifesting practical social media marketing implications This study found that Elaboration Likelihood Model studies are trending upward among persuasive communication studies in the context of social media
37 citations
TL;DR: In this paper, the authors focus on 12 identified roles and evaluate the possibility of their success in the agricultural sector of China, and identify gaps and opportunities in the process of marketing their products to consumers.
Abstract: Agricultural producers in China encounter many issues in marketing their products to end customers. As a result, many have ended up selling their produce to middlemen, but many middlemen manipulate the situation and squeeze producers so that it has become difficult to realize profits. With the proliferation of Internet access and increasing computer literacy rates, this research seeks to understand if Internet marketing could play an important role in helping these agricultural producers. It identifies gaps and opportunities. Gaps exist when there are differences in producer and consumer opinions. This also points to opportunities which producers could leverage to improve their marketing capability. Moreover, these gaps also suggest that producers may be assuming risk in the wrong direction. The current research focuses on 12 identified roles and evaluates the possibility of their success in the agricultural sector of China.
35 citations
TL;DR: An experimental analysis of the impact of different decision biases like decoy or position effects as well as risk aversion in positive decision frames on users' choice behavior shows a strong dominance of risk aversion strategies and the need for awareness of these effects.
Abstract: Recommender systems support online consumers in identifying suitable products from vast and complex product assortments. Typically, recommender systems compute choice sets of the top-k ranked products. Based on the actual user choices, the system tunes its prediction function hereafter. However, the existence of decision biases such as position, decoy, or framing effects is disregarded when making recommendations or exploiting implicit user feedback such as choice behavior. In order to purposefully avoid or apply the persuasive traits that are inherent to the presentation of product recommendations, it is crucial to understand the relative strength and interaction between these effects in online environments. This article contributes an experimental analysis of the impact of different decision biases like decoy or position effects as well as risk aversion in positive decision frames on users' choice behavior. The findings document a strong dominance of risk aversion strategies and the need for awareness o...
30 citations
TL;DR: In this article, the authors investigated the relationship between subjective norms, technology anxiety, and other technology acceptance model variables to understand Indian consumers' attitudes and intention to shop for apparel via the Internet.
Abstract: The aim of this article is to investigate the relationship between subjective norms, technology anxiety, and other technology acceptance model variables to understand Indian consumers' attitudes and intention to shop for apparel via the Internet. Structural equation modeling was employed to evaluate the research model in determining model fit and significant paths. The subjective norm was found to have a major influence on perceived ease of use, contradictory to previous research. Perceived ease of use and perceived usefulness were found to be important determinants of the intention to shop for apparel online. Indian consumers did not report any technology anxiety. This article provides an initial insight for retailers and researchers that could aid in evaluating entry strategies into online apparel retailing. The research adds to the sparse literature concerning online apparel retailing and consumer shopping behavior in the growing Indian online apparel market.
29 citations
TL;DR: In this article, the influence of three types of video ad appeals (humor, sex, or information), ad sources (known or unknown), attitude toward the ad, attitude towards the brand, and demographics on intentions to forward an ad and purchase a brand was investigated.
Abstract: This study conducts an investigation of viral advertising by developing and testing a model to integrate the influence of three types of video ad appeals (humor, sex, or information), ad sources (known or unknown), attitude toward the ad, attitude toward the brand, and demographics on intentions to forward an ad and purchase a brand. The model is tested by collecting data from a sample of national online consumers. The findings demonstrate the importance of ad appeals for both attitude toward the ad and viral intentions. Attitude toward the ad is also found to be a significant influencer of viral intentions, and mediator of the relationship between ad appeals and viral intentions. The study also found support for a positive relationship between viral intentions and purchase intentions.
28 citations
TL;DR: In this paper, a survey of online shoppers revealed three key shopper segments, namely, mature traditionalists, offer enthusiasts, and technology mavericks, were influenced by five key factors, including Internet enjoyment and convenience, Internet distrust, Internet offers, Internet logistical concerns, and Internet self-inefficacy.
Abstract: This study explores online shopper segments in India based on their lifestyles. A survey of 432 online shoppers revealed three key shopper segments, namely, mature traditionalists, offer enthusiasts, and technology mavericks. They were influenced by five key factors, namely, Internet enjoyment and convenience, Internet distrust, Internet offers, Internet logistical concerns, and Internet self-inefficacy. Mature traditionalists are the relatively older, married customers who prefer offers given by the brick-and-mortar stores but are attracted to the convenience and enjoyment of buying online. Internet-based offers, in terms of selection and quality, are the key attraction for the offer enthusiasts. Technology mavericks are the younger generation, avid users of the Internet having no logistical or self-inefficacy issues. However, they do not trust the security and privacy offered by Internet vendors. The research concludes with marketing implications as well as suggested future research directions.
26 citations
TL;DR: In this article, the mediational roles of perceived customer value and customer satisfaction on the relationship between online service quality dimensions and brand equity dimensions were examined, and a theoretical model was developed based on a review of the existing literature on the topics.
Abstract: This research examines mediational roles of perceived customer value and customer satisfaction on the relationship between online service quality dimensions and brand equity dimensions. A theoretical model was developed based on a review of the existing literature on the topics, and a survey was developed to test the model using a sample of 576 participants with active online banking accounts in UAE. The structural findings showed that system efficiency, fulfillment and responsiveness have positive effects on brand awareness and brand image, whereas system reliability and security showed negative relationships. Moreover, the findings support the mediational roles of perceived customer value and customer satisfaction on the relationship between brand awareness, brand image, and brand loyalty.
25 citations
TL;DR: In this paper, a model of consumers' adoption of m-banking is developed by integrating and incorporating TAM with other relevant variables such as perceived trust, and perceived credibility along with consumers' attitudes and intention to use mbanking.
Abstract: Scant research attention has been given to how Jordanian consumers' perceive and respond to m-banking services, and more specifically, the particular factors that drive consumers to adopt m-banking. This lack of knowledge and limited previous research has highlighted the need for further research. Therefore, the primary focus of this research is to advance our current understanding of m-banking from the consumer's perspective. A model of consumers' adoption of m-banking is developed by integrating and incorporating TAM with other relevant variables such as perceived trust, and perceived credibility along with consumers' attitudes and intention to use m-banking. Theoretically, the current study is among the first studies to develop a model of the major factors that influence consumers' attitude and intention to use m-banking services in Jordan. Practically, the results of this study may provide marketers with information that could be useful in attracting and convincing customers to use m-banking.
25 citations
TL;DR: In this article, the authors examined the determinants of users' intention to seek shopping recommendations on social commerce sites and found that perceived trustworthiness of other users can positively and significantly influence the perceived helpfulness of others' shopping recommendations.
Abstract: Understanding why people seek shopping recommendations from others on social commerce sites can help practitioners design effective strategies to encourage users’ engagement of social commerce. The purpose of this study is to examine the determinants of users’ intention to seek shopping recommendations on social commerce sites. A research model is developed which incorporates the perceived helpfulness of others’ shopping recommendations, the perceived trustworthiness of the social commerce site, and the perceived trustworthiness of other users on a social commerce site. The model is empirically validated via SEM analysis using survey data collected from over 200 subjects. The results reveal that perceived trustworthiness of other users can positively and significantly influence the perceived helpfulness of others’ shopping recommendations, perceived helpfulness, and perceived trustworthiness of a social commerce site can positively and significantly influence users’ intention to seek shopping recommendati...
TL;DR: A conceptual framework for measuring the key dimensions of the e-fulfillment process and its relationship with online shopping satisfaction in pure e-tailing is proposed and the constructs in the proposed framework were empirically tested.
Abstract: The purpose of this study is to propose a conceptual framework for measuring the key dimensions of the e-fulfillment process and its relationship with online shopping satisfaction in pure e-tailing. The key dimensions relevant to the e-fulfillment process are explored in the literature during the first part of the study. These dimensions are categorized into three distinct processes of e-fulfillment: order procurement, order fulfillment, and product returns. In the second part of the study, the authors propose a conceptual framework and develop hypotheses to understand the relationship between the key dimensions of the e-fulfillment process, including e-business quality, product quality, availability, timeliness, condition, billing accuracy, ease of return, and online shopping satisfaction. Furthermore, the constructs in the proposed framework were empirically tested. This study will help e-tailers, academicians, and practitioners understand the consumers’ expectations regarding the key dimensions of the ...
TL;DR: In this paper, the authors investigate neurophysiological mechanisms underlying the development of cognitive lock-in, a situation in which a consumer has learned how to use a website, based on repeated interactions with it, with the consequence that more experience reduces the probability to switch to a competitor's website.
Abstract: The objective of this research was to investigate neurophysiological mechanisms underlying the development of cognitive lock-in. Cognitive lock-in describes a situation in which a consumer has learned how to use a website, based on repeated interactions with it, with the consequence that more experience reduces the probability to switch to a competitor's website. A major reason for the reduced switching probability is that interaction with an unfamiliar website typically implies high levels of cognitive load. Researchers conducted an experiment measuring cognitive load while consumers performed online purchasing tasks. Results show that participants visiting the same website multiple times have different cognitive load patterns than participants visiting different websites. The former group rapidly moved from controlled processing to automatic processing, which is metabolically less costly, leading to cognitive lock-in. Theoretical contributions and managerial implications are discussed.
TL;DR: In this article, the ability to make the online customer experience unique has become increasingly more difficult as Internet use continues to grow and as firms become more sophisticated in their use of the web.
Abstract: As Internet use continues to grow and as firms become more sophisticated in their use of the web, the ability to make the online customer experience unique has become increasingly more difficult. O...
TL;DR: In this paper, the authors examined strategic orientations' effects on firms' performance in emerging economies such as Turkey and found that the direct effect of TO on FP is significant; one of MO's components and EMO directly affect marketing performance.
Abstract: This article aims to examine strategic orientations' effects on firms' performance in emerging economies such as Turkey. Strategic orientation directly affects all organizational activities and behaviors. Strategic orientations such as market orientation (MO), e-marketing orientation (EMO), entrepreneurial orientation (EO), and technology orientation (TO) are evaluated in this study. EMO is explained, along with its components and effect on firm performance, financial performance (FP), and marketing performance (MP). EMO has two components: Philosophical E-marketing Orientation (EMO-ph) and Behavioral E-marketing Orientation (EMO-behv). The research hypotheses are tested using data collected from 144 exporting firms in Turkey. The results show that the direct effect of TO on FP is significant; one of MO's components and EO directly affect marketing performance. The findings provide direction for future strategic orientations research.
TL;DR: In this paper, the authors explain electronic word of mouth (eWOM) in terms that are opposed to the traditional definitions and examine the motivations that lead to eWOM in order to clarify ethnic restaurant users' post-consumption behavior online.
Abstract: This study explains electronic word of mouth (eWOM) in terms that are opposed to the traditional definitions and examines the motivations that lead to eWOM in order to clarify ethnic restaurant users’ post-consumption behavior online. To fill in the gap left by studies that have primarily relied on predetermined questionnaires (e.g., DINESERV), this study uses a qualitative methodology (i.e., netnography). Four motivations for engaging in eWOM are identified. Customers tend to articulate their dining experiences by engaging in online social networks for the purpose of evaluating services, expressing positive or negative feelings, approving other members’ contributions, or gaining positive recognition from others.
TL;DR: In this paper, the authors identify factors that may have an effect on e-voucher sales, in the context of daily-deal sites, and provide management with specific guidelines for setting the right prices in vouchers and designing effective promotional messages.
Abstract: The aim of this research is to identify factors that may have an effect on e-voucher sales, in the context of daily-deal sites. While previous research has focused on purchase intentions as the dependent variable and on fictitious coupons and/or brands, this article extends previous work by investigating what actually impacts vouchers sales, using real voucher data, as basic research units of analysis. Using content analysis, researchers analyzed 596 vouchers from different daily-deal websites. Taking the inherent capability of Bayesian Networks for reasoning under conditions of uncertainty into account, a series of learning and simulation processes reveal the influential degree that website and information quality, face value, and product involvement exert on vouchers sales. The results of the study provide management with specific guidelines for setting the right prices in vouchers and designing effective promotional messages.
TL;DR: In this article, the authors employ content analysis to investigate how top global, Australian, Japanese, Spanish, Swiss, and Taiwanese businesses use brand profile pages on Facebook as their online marketing communication tool.
Abstract: The present study employs content analysis to investigate how top global, Australian, Japanese, Spanish, Swiss, and Taiwanese businesses use brand profile pages on Facebook as their online marketing communication tool. Differences in the use of brand profile pages across countries and across industries are also examined. Overall, the results indicated that businesses with product brands were more likely to have profile pages on Facebook than their service counterparts. However, the practices of businesses with product brands and service brands on Facebook were found to be largely indifferent. Moreover, several tools which have the potential to be valuable resources to obtain feedback from consumers, such as polls and discussions, were found to be underutilized. Another interesting finding is that there was an association between businesses' use of brand profile pages and brand value. Several implications and future research opportunities are discussed.
TL;DR: In this article, the authors applied a modified Unified Theory of Acceptance and Use of Technology (UTAUT) to assess the effect of various factors, particularly perceived privacy and credibility regarding consumers' readiness to use biometric devices in e-shopping.
Abstract: This study focuses on Internet users' intention to use biometric technology in e-shopping For this purpose, the study applies a modified Unified Theory of Acceptance and Use of Technology (UTAUT) to assess the effect of various factors, particularly perceived privacy and credibility regarding consumers' readiness to use biometric devices in e-shopping A sample consisting of 401 respondents was obtained from Internet user groups The empirical results of the study indicate that users' acceptance of biometric technology in e-shopping is significantly affected by perceived credibility, perceived privacy, performance expectancy, social influence, and familiarity with technology (experience) Implications for retail firms and Internet practitioners who plan to employ innovative technologies in e-marketing providers are identified, together with a discussion of the study's limitations and avenues for future research
TL;DR: In this paper, the authors used a mixed approach of both quantitative and qualitative studies to analyze consumer online reviews on specific virtual reality (i.e., online video games) and uncovered three categories of drivers of hedonic consumption in virtual reality, including product attributes, developer strategies, and virtual game community.
Abstract: With the fast development of online communities, it has become critical for firms to understand these communities’ influence on consumers’ consumption experiences. This is especially true in the case of hedonic consumption. The authors used a mixed approach of both quantitative and qualitative studies to analyze consumer online reviews on specific virtual realities (i.e., online video games). This study uncovers three categories of drivers of hedonic consumption in virtual reality, including product attributes, developer strategies, and virtual game community; and three dimensions of outcome, including product-related experience, and behavioral and emotional experiences. The findings also suggest that community involvement intensifies consumers’ hedonic experiences.
TL;DR: In this article, the authors discuss the challenges and benefits of using marketing research online communities (MROCs) as part of a firm's insight strategy and provide implications for managers.
Abstract: Generating timely insights in dynamic and competitive industries is very challenging and expensive. Recent advances in online technology have enabled marketers to facilitate rapid and ongoing insight generation using marketing research online communities (MROCs). This article reviews what the author knows about MROCs, and highlights the challenges and benefits of using MROCs as part of a firm's insight strategy. Furthermore, this article examines multiple MROCs and provides implications for managers. The versatility and cost savings these communities offer relative to alternative methods make it likely that they will remain an important issue for marketers and researchers for many years to come.
TL;DR: In this article, the design options in combination, not just individually, can affect the prominence of selected content on organizational websites, and the authors propose a framework to consolidate design options into a single framework.
Abstract: The literature offers a fragmented view of design options with the potential to affect the prominence of selected content (e.g., privacy information) on organizational websites. This article contributes to knowledge by consolidating the design options into a single framework. It argues that future research should consider how the design options in combination, not just individually, can affect content prominence. The article summarizes the types of qualitative and quantitative studies needed to apply and extend the framework. It presents an example qualitative study showing how the framework can be applied to, and extended by, examining the prominence of ecologically sustainable practices (i.e., green content) on small and medium enterprise websites. The example study emphasizes the value of the framework by illustrating how content prominence may vary depending on interrelationships between design options. The article finally offers suggestions on how practitioners and developers can use the framework wh...
TL;DR: Personal jurisdiction refers to a court's authority to bring a defendant to trial, which is traditionally based on the residency of that defendant as discussed by the authors. But the Internet has created geographic challenges for defining personal jurisdiction because transactions in cyberspace are not necessarily geographically based.
Abstract: Personal jurisdiction refers to a court's authority to bring a defendant to trial, which is traditionally based on the residency of that defendant. However, the Internet has created geographic challenges for defining personal jurisdiction because transactions in cyberspace are not necessarily geographically based. This creates a unique set of global and international legal challenges which must be addressed.