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Showing papers in "Journal of Macromarketing in 2018"


Journal ArticleDOI
TL;DR: In the past US election cycle, and mirrored by similar events in Europe, two trends have come to dominate social discourse: truthiness (the validity of something based on how it feels) and post-fac
Abstract: In the past US election cycle, and mirrored by similar events in Europe, two trends have come to dominate social discourse: truthiness (the validity of something based on how it feels) and post-fac

67 citations


Journal ArticleDOI
TL;DR: In this paper, a survey with 848 consumers in a Northern European country (Denmark) suggests that segments of consumers identified by food-related behaviors have corresponding differences in food waste produced.
Abstract: The complex causes of consumer food waste make it difficult for commercial actors and public policy makers to develop successful foodwaste reduction campaigns. One of the essential problems is that consumer food waste seems to be the unplanned result of divergent food-related behaviors. The current research investigates the relationship between distinctive consumer food-related lifestyle patterns and food waste. A survey with 848 consumers in a Northern European country (Denmark) suggests that segments of consumers identified by food-related behaviors have corresponding differences in food waste produced. For example, consumers’ food waste varies across different patterns of food-related lifestyle-dimensions, such as 1) cooking enjoyment, 2) food planning, 3) price orientation, 4) social relationships related to meals, and 5) food-safety concerns. The study presents possible macromarketing actions and policies targeting consumer segments to reduce food waste.

53 citations


Journal ArticleDOI
TL;DR: Path dependency in marketing systems occurs when what has happened at an earlier time affects the possible outcomes of a sequence of events occurring at a later point in time (Sewell 1996).
Abstract: Path dependency in marketing systems occurs when what has happened at an earlier time affects the possible outcomes of a sequence of events occurring at a later point in time (Sewell 1996). Unlike ...

41 citations


Journal ArticleDOI
TL;DR: The Marketing Systems as the Public Good (MSG) framework as discussed by the authors outlines the general principles of interpreting change in marketing systems and provides a view of purposeful change in a marketing system.
Abstract: The Marketing-Systems-as-the-Public-Good framework proposed in this article outlines the general principles of interpreting change in marketing systems. The framework advances a view of purposeful ...

36 citations


Journal ArticleDOI
TL;DR: The automotive sector must meet strict regulations to increase mobility while reducing emissions to demonstrate environmental stewardship as mentioned in this paper, and trust in the promise of a sustainable Fahrvergnugen was br...
Abstract: The automotive sector must meet strict regulations to increase mobility while reducing emissions to demonstrate environmental stewardship. Trust in the promise of a sustainable Fahrvergnugen was br...

35 citations


Journal ArticleDOI
TL;DR: In this article, a circular system of reuse and recycling may stimulate resource conservation and thereby more sustainable outcomes for marketing systems, and automotive remanufacturing serves as a specific circular manufacturing process.
Abstract: Circular systems of reuse and recycling may stimulate resource conservation and thereby more sustainable outcomes for marketing systems. Automotive remanufacturing serves as a specific circular mar...

35 citations


Journal ArticleDOI
TL;DR: Baker, Gentry, and Rittenburg's (2005) model of consumer vulnerability outlines the personal, social, and structural characteristics that frame consumers' experiences of vulnerability in the market.
Abstract: Baker, Gentry, and Rittenburg’s (2005) model of consumer vulnerability outlines the personal, social, and structural characteristics that frame consumers’ experiences of vulnerability in the market...

34 citations


Journal ArticleDOI
TL;DR: The complexity of marketing systems and their complexity are one of the aspects that separate humans from other animals as mentioned in this paper, and marketing systems are complex and requiement systems are necessary and sufficient for all living entities.
Abstract: Exchange is seen through all living entities, but marketing systems and their complexity are one of the aspects that separate humans from other animals. Our marketing systems are complex and requir...

31 citations


Journal ArticleDOI
TL;DR: In this article, it is unclear how much increased cost, if any, companies are willing to tolerate for sustainably sourcing renewable energy resources, and it is also unclear how sustainable these resources can be produced.
Abstract: Countries, companies, and customers are becoming increasingly concerned with sustainability. However, it is unclear how much increased cost, if any, companies are willing to tolerate for sustainabi...

31 citations


Journal ArticleDOI
TL;DR: Using social identity theory and social capital theory as a backdrop to understand the context of subsistence marketplaces, the authors investigates how rural micro and small businesses engage in micro-and small-business activities.
Abstract: Using social identity theory and social capital theory as a backdrop to understand the context of subsistence marketplaces, this study investigates how rural micro and small businesses engage in ma...

29 citations


Journal ArticleDOI
TL;DR: This paper examined the roles of intrinsic religiosity, quest religiosity and personal moral philosophy as predictors of consumers' ethical beliefs, and found that intrinsic religiarity, quest religious belief, and personal belief in idealism and relativism are the three most important factors for ethical beliefs.
Abstract: This study examines the roles of intrinsic religiosity, quest religiosity and personal moral philosophies (idealism and relativism) as predictors of consumers’ ethical beliefs. An online survey was...

Journal ArticleDOI
TL;DR: In this paper, an aspect of housing that has rarely been considered in previous studies on sustainable housing is the size of the dwelling, which is one of the major sources of the environmental impact of consumption.
Abstract: Housing is one of the major sources of the environmental impact of consumption. An aspect of housing that has rarely been considered in previous studies on sustainable housing is the size of the dw...

Journal ArticleDOI
TL;DR: The authors re-examine a classic piece of macromarketing scholarship which dealt with market failures, which was based on a transactional approach to markets, rather than a systems a...
Abstract: The paper seeks to re-examine a classic piece of macromarketing scholarship which dealt with market failures. That analysis was based on a transactional approach to markets, rather than a systems a...

Journal ArticleDOI
TL;DR: In this paper, the subaltern quandary refers to the failure of a fast-growing economy to improve the abysmal living conditions of marginalized groups, and the authors investigate the problem in a more detailed way.
Abstract: The subaltern quandary refers to the failure of a fast-growing economy to improve the abysmal living conditions of marginalized groups. To gain a better insight into this issue, we investigate the ...

Journal ArticleDOI
TL;DR: In this article, the authors examine whether alternative economies fall under the concept of marketing systems, and suggest modifications of the conceptual framework of the marketing-systems approach to improve or extend its applicability to alternative economies.
Abstract: Actors engaged in alternative economies organize resource transfers, exchange resources (with and without the use of money), and create value As value creation is a definitional attribute of marketing systems, we examine whether alternative economies fall under the concept of marketing systems That is, the conceptual framework of the marketingsystems approach applicable to alternative economies must help answer this question, and the approach’s empirical claims must hold true in alternative economies We refer to the distinction between the conceptual framework of a theory and its empirical claims to substantiate our notion that alternative economies are marketing systems Informed by the theoretical analysis and insights gleaned from interviews, we suggest modifications of the conceptual framework of the marketing-systems approach to improve or extend its applicability to alternative economies

Journal ArticleDOI
TL;DR: In this paper, the authors investigate the existence of other types of boundaries, such as rural to urban migration and urban to rural migration, in the context of acculturation research.
Abstract: Though most acculturation research investigates movement across national boundaries, many other types of boundaries may exist (e.g. rural to urban migration). Rural migrant workers focus on their a...

Journal ArticleDOI
TL;DR: The authors explores the concept of GNH and connects it with several central macromarketing concepts such as QoL, ethics, the common good, and the purpose of the GNH.
Abstract: This theoretical commentary explores the concept of Gross National Happiness (GNH) and connects it with several central macromarketing concepts such as QoL, ethics, the common good, the purpose of ...

Journal ArticleDOI
TL;DR: At a time when government support for international humanitarian aid is decreasing, organizations devoted to helping in times of disaster are looking ever more to the individual donor for financial support for financial assistance as discussed by the authors.
Abstract: At a time when government support for international humanitarian aid is decreasing, organizations devoted to helping in times of disaster are looking ever more to the individual donor for financial...

Journal ArticleDOI
TL;DR: In this article, the authors focus on the United States housing system as an illustration of a marketing system with significant legacy structures and examine a multi-stakeholder approach across the macro, meso, and micro levels of the marketplace to enable novel solutions for systemic change.
Abstract: The formation of a marketing system often reflects historical legacies that seek to protect and preserve longstanding community interests. These legacies encourage some patterns of adaptive growth, but they may also limit other avenues of productive change. In this essay, we focus on the United States housing system as an illustration of a marketing system with significant legacy structures. Historically, this marketplace system arose to provide safe shelter for citizens and was enacted through building codes. These codes arose for historically important reasons, many of which are still pertinent today. Other legacies, however, inhibit market innovations, such as the significant barriers that exist for developing affordable housing. We argue that change in legacy market systems may require tactical moments of creative destruction. We examine a multi-stakeholder approach across the macro, meso, and micro levels of the marketplace to enable novel solutions for systemic change.

Journal ArticleDOI
TL;DR: Using social identity theory, the authors explores the process by which a stigmatized consumption practice, namely recreational and medical marijuana use, has been gaining regulatory and normative acceptance in the US.
Abstract: Using Social Identity Theory, this article explores the process by which a stigmatized consumption practice, namely recreational and medical marijuana use, has been gaining regulatory and normative...

Journal ArticleDOI
TL;DR: In this paper, the use of mass media, specifically advertising, in cultural transformation projects to weaken cultures and replace them with a crafted pseudo-culture is investigated, relying on Adorno's Theorem 1.
Abstract: This study investigates the use of mass media, specifically advertising, in cultural transformation projects to weaken cultures and replace them with a crafted pseudo-culture. We rely on Adorno’s t...

Journal ArticleDOI
TL;DR: The authors found that up to half of Americans claim to belong to the middle class, and many believe in an egalitarian society where social mobility is possibliblity, but their beliefs about social class are not always accurate.
Abstract: American beliefs about social class are not always accurate. Up to half of Americans claim to belong to the middle class, and many believe in an egalitarian society where social mobility is possibl...

Journal ArticleDOI
TL;DR: In this paper, the authors demonstrate the pertinence of corporate architecture as an integrative tool in spatial marketing systems, and explore architecture in a dialectical perspective, from a marketing point of view.
Abstract: This conceptual article seeks to demonstrate the pertinence of corporate architecture as an integrative tool in spatial marketing systems. Architecture is explored in a dialectical perspective, bot...

Journal ArticleDOI
TL;DR: In this paper, the shifting discourse and visual rhetoric of consumer rituals in the cultural media during wartime was investigated. And they examined Japanese newspaper advertisements for seasonal consumer rituals during the war.
Abstract: This study investigates the shifting discourse and visual rhetoric of consumer rituals in the cultural media during wartime. Specifically, we examine Japanese newspaper advertisements for seasonal ...

Journal ArticleDOI
TL;DR: Human migration is often a result of flight from postconflict socio-economic disintegration, where dysfunctional marketing systems exacerbate the suffering of people as mentioned in this paper. But despite the potential trauma...
Abstract: Human migration is often a result of flight from post-conflict socio-economic disintegration, where dysfunctional marketing systems exacerbate the suffering of people. Despite the potential trauma ...

Journal ArticleDOI
TL;DR: Connectography as discussed by the authors is a large book with nearly 500 printed pages and the data and information density is extremely high in two sets of special map pages that appear about 1/3 and 2/3 rd of the way into the book.
Abstract: Although the paperback version of this book appears visually small, it is in reality a large book. Not only are there nearly 500 printed pages in the book, the data and information density is extremely high in two sets of special map pages that appear about 1/3 rd and 2/3 rd of the way into the book. These specially printed pages have some fascinating geo-mapping diagrams about how connected the contemporary world is, and the author provides a link to a site where larger images of these maps can be accessed. In this review, we provide a synopsis of, a critique regarding, and finally some concluding comments about Connectography.



Journal ArticleDOI
TL;DR: Ansary, Tamim as discussed by the authors, The Muqaddimah: An Introduction to History: the Classic Islamic History of the World. Trans. P. Ranum.
Abstract: Ansary, Tamim (2009), Destiny Disrupted: A History of the World Through Islamic Eyes. New York: Public Affairs. Arrighi, Giovanni (1996), The Long Twentieth Century: Money, Power, and the Origins of Our Times. London, UK: Verso. Benton, Raymond, Jr., (1987), “The Practical Domain of Marketing: The Notion of a ‘Free’ Enterprise Market Economy as a Guise for Institutionalized Marketing Power,” American Journal of Economics and Sociology 46(4): 415-430. Braudel, Fernand (1977), Afterthoughts on Material Civilization and Capitalism. Trans. P. M. Ranum. Baltimore, MD: Johns Hopkins University Press. Cochoy, Franck (1998), “Another Discipline for the Market Economy: Marketing as a Performative Knowledge and Know-How for Capitalism,” The Sociological Review 46(S1): 194-221. Diesing, Paul (1971), Patterns of Discovery in the Social Sciences. Chicago, IL: Aldine-Atheron. Friedman, Milton (1962), Capitalism and Freedom. Chicago, IL: University of Chicago Press. Khaldun, Ibn ((2017) [1377]), The Muqaddimah: An Introduction to History: the Classic Islamic History of the World. Princeton, NJ: Princeton University Press. Machiavelli, Niccolò ((2017) [1513]), The Prince. New York: Race Point Publishing. Phillips, Kevin (1993), Boiling Point: Democrats, Republicans, and the Decline of Middle-Class Prosperity. New York: Random House. Polanyi, Karl (1944), The Great Transformation: the Political and Economic Origins of Our Time. New York: Rinehart. Schumpeter, Joseph A. (1934), The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle. Cambridge, MA: Harvard University Press. Schumpeter, Joseph A. (1939), Business Cycles: A Theoretical, Historical, and Statistical Analysis of the Capitalist Process, 2volumes. New York: McGraw-Hill. Schumpeter, Joseph A. (1942), Capitalism, Socialism and Democracy. New York: Harper & Brothers. Smith, Adam ((1979) [1776]), An Inquiry into the Nature and Causes of the Wealth of Nations. Oxford, UK: Clarendon.