Journal of Marketing Channels 

About: Journal of Marketing Channels is an academic journal. The journal publishes majorly in the area(s): Marketing channel & Supply chain. It has an ISSN identifier of 1046-669X. Over the lifetime, 452 publications have been published receiving 5879 citations.

Sources of Supply Chain Disruptions, Factors That Breed Vulnerability, and Mitigating Strategies

Abstract: The focus of business toward increasing efficiency and reducing costs has resulted in supply chains that are efficient during normal times, but at the cost of being vulnerable to disruptions. From time to time, frequent as well as rare catastrophes also disrupt supply chain operations. We collect and compile data from many sources and show that there has been a marked increase in both the frequency and economic losses from natural and man-made catastrophes. We find that business losses constitute a major percentage of the total losses caused by these catastrophes. The statistics suggest that for terrorist attacks, the vulnerability of U.S. business interests is much higher than others. Examination of the geographical and chronological distributions of catastrophes provides useful information for managers concerned about such disruptions. We develop a catastrophe classification framework that matches different types of catastrophes to a variety of infrastructural components of supply chains. The framework ...

The Role of Logistics Leverage in Marketing Strategy

Abstract: In today's environment-where changes in price, promotion, and product often are quickly imitated-the way to sustain competitive advantage may lie in changes to ancillary services, such as logistics. By leveraging excellent and superior logistics services, intricately linked with marketing strategy, firms can potentially create and maintain competitive advantage. The purpose of this paper is to begin the theoretical development process by understanding the implications of logistics leverage on marketing strategy. Two sources of antecedent justification, application of extant literature and observation of the phenomenon through case studies, are employed to develop the theoretical model. Conclusions, with implications for managers and suggestions for futue research, areal soprovided.

Dual Distribution and Royalty Rates in Franchised Chains

Abstract: Most empirical studies concerning franchise systems have dealt with the monetary contractual provisions, especially with the determinants of royalty rates. But the organizational design of franchised chains has received less attention and dual distribution is still a misunderstood phenomenon in economic theory. What determines the proportion of companyowned units or franchised units within a chain? How does the level of the royalty rate interplay with the extent of company ownership? This paper supports the idea that dual distribution enables to mitigate contractual hazards due to information asymmetry and incomplete contracting. Thus a chain's efficiency should strongly depend on the correct balance between royalty rates and the extent of company ownership. The interdependence between these two strategic decisions is analyzed by using a panel data set of 745 French franchisors. Econometric tests show that brand name value has a positive impact both on royalty rates and the proportion of companyo...

Investigating Dimensionality of Multichannel Retailer's Cross-Channel Integration Practices and Effectiveness: Shopping Orientation and Loyalty Intention

Abstract: This study assesses the dimensionality of a multichannel retailer's cross-channel integration practices and effectiveness. The study subsequently tests its relationships with shopping orientation and loyalty intention toward the multichannel retailers. Five dimensions of multichannel retailer's practices and effectives are identified. The findings suggest that all but one dimension of the cross-channel integration practices and effectives were positively related with the consumers' utilitarian and hedonic shopping orientation. The results also indicate that three factors—freedom in channel selection, e-mail marketing effectiveness, and appreciation of store-based customer services—were significant predictors of consumers' loyalty intention toward the multichannel retailer.

Master Franchising and System Growth Rates

Abstract: Master franchising is employed by a large proportion of franchise systems. Although the impact of master franchising on the control of franchise systems, and thus their operational efficiency, is equivocal, it has been consistently linked with increased growth rates. In this study of 169 franchisors, we explore the relationship between system growth rates and the use of master franchising. Although causation is not tested, the results indicate that the use of these more complex organizational forms is associated with higher system growth rates. Other related findings are reported and discussed.