scispace - formally typeset
Search or ask a question

Showing papers in "Journal of Marketing in 1979"



Journal ArticleDOI
TL;DR: An extensive investigation into what separates successful from unsuccessful new industrial products and the dominant role of product strategy and the need for a strong market orientation clearly are demonstrated.
Abstract: This article reports the results of Project NewProd, an extensive investigation into what separates successful from unsuccessful new industrial products. Multivariate methods are used to probe this...

1,093 citations


Journal ArticleDOI
TL;DR: The competitive market is eroding. To an increasing degree, transactions are occurring in internal markets within the framework of long-term relationships as mentioned in this paper, and emerging domesticated markets call fo...
Abstract: The competitive market is eroding. To an increasing degree, transactions are occurring in internal markets within the framework of long-term relationships. The emerging domesticated markets call fo...

602 citations


Journal ArticleDOI
TL;DR: In this article, the need to identify the boundaries of increasingly complex product markets has spawned a number of analytical methods based on customer behavior or judgments, and various methods are compared and compared.
Abstract: The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments. The various methods are compared and ...

436 citations


Journal ArticleDOI
TL;DR: A review of research and theory on human memory, emphasizing key findings and concepts of importance to marketing and consumer choice, is presented in this paper, where several implications for promotional decisions are discussed.
Abstract: This paper reviews research and theory on human memory, emphasizing key findings and concepts of importance to marketing and consumer choice. Several implications for promotional decisions are disc...

401 citations


Journal ArticleDOI
TL;DR: In this paper, the authors assess the state-of-the-art of diffusion models of new product acceptance and discuss issues related to the further development and validation of these models.
Abstract: This paper assesses the state-of-the-art of the diffusion models of new product acceptance. A number of issues related to the further development and validation of these models are discussed.

374 citations


Journal ArticleDOI
TL;DR: In this paper, a framework for collecting, analyzing, and interpreting purchase intentions data is proposed for data collection, analysis, and interpretation in the context of online shopping. But this framework is not suitable for large scale data sets.
Abstract: This paper provides a framework for collecting, analyzing, and interpreting purchase intentions data.

364 citations


Journal ArticleDOI
TL;DR: A framework for considering very high and very low involvement cases is considered and options for marketers are presented.
Abstract: In order to effectively use marketing communications techniques for public and nonprofit sector problems, one must consider the extreme differences between these and private sector problems. Major ...

296 citations


Journal ArticleDOI
TL;DR: Marketing is a topic of growing interest to nonprofit organization managers as their organizations confront new, complex marketplace problems as mentioned in this paper, and these institution heads are taking their first, tentat...
Abstract: Marketing is a topic of growing interest to nonprofit organization managers as their organizations confront new, complex marketplace problems. These institution heads are taking their first, tentat...

276 citations


Journal ArticleDOI
TL;DR: In this paper, a conceptual and a methodological framework for examining organizational buying behavior from a multiperson level of analysis is presented, focusing on those organizational members who buy products from multiple vendors.
Abstract: This research presents both a conceptual and a methodological framework for examining organizational buying behavior from a multiperson level of analysis. Focusing on those organizational members w...

274 citations


Journal ArticleDOI
TL;DR: In this article, a framework for planning and evaluation of multinational expansion strategies focusing on the rate of entry into new markets and the allocation of efforts among markets is presented, and two major markets are considered.
Abstract: This paper presents a framework for planning and evaluation of multinational expansion strategies focusing on the rate of entry into new markets and the allocation of efforts among markets. Two maj...

Journal ArticleDOI
TL;DR: This paper used life-style variables as predictors of food consumption in women and found that women's current high levels of participation in the labor force have focused attention on changing life-styles and consumption patterns.
Abstract: Women's current high levels of participation in the labor force have focused attention on changing life-styles and consumption patterns. This study uses life-style variables as predictors of food s...

Journal ArticleDOI
TL;DR: In this article, the quality of strategic planning will be greatly impacted by the quality information in the information in order to improve the quality and efficiency of the information used in the planning process.
Abstract: There has been a dramatic increase in the use of strategic planning tools in the past decade. Since the quality of strategic planning will be greatly impacted by the quality of the information inpu...

Journal ArticleDOI
TL;DR: In this article, the authors report trends in role portrayals of male and female characters in television commercials between 1971 and 1976 and make comparisons between portrayals in TV commercials and roles in movies.
Abstract: This study reports trends in role portrayals of male and female characters in television commercials between 1971 and 1976. Several comparisons are made between portrayals in TV commercials and rol...

Journal ArticleDOI
TL;DR: This paper described a study in which 630 women rated brands of package goods on each of 13 popular scales and compared the ratings to find which scales were related and which discriminated best among them.
Abstract: This article describes a study in which 630 women rated brands of package goods on each of 13 popular scales and compares the ratings to find which scales were related and which discriminated best ...

Journal ArticleDOI
TL;DR: A survey of four disparate groups with special knowledge and interest in the issue reports on the possible emergence of social marketing as a Pandora's box for the discipline of marketing as discussed by the authors, and concludes that social marketing is a "Pandora's Box for marketing".
Abstract: Is the emergence of social marketing a Pandora's Box for the discipline of marketing? A survey of four disparate groups with special knowledge and interest in the issue reports on the possible ethi...

Journal ArticleDOI
TL;DR: In this paper, a long-standing marketing question is whether sales personnel should be given authority to set prices, and the marketing literature contains theoretical support for the practice of setting prices.
Abstract: A long-standing marketing question is whether sales personnel should be given authority to set prices. The marketing literature contains theoretical support for the practice. This article, however,...

Journal ArticleDOI
TL;DR: Although the consumer behavior of young people has become of increasing interest to marketing practitioners and public policy makers, little empirical data are available to be used in effective dec... as mentioned in this paper,.
Abstract: Although the consumer behavior of young people has become of increasing interest to marketing practitioners and public policy makers, little empirical data are available to be used in effective dec...

Journal ArticleDOI
TL;DR: In this article, the authors test empirica and conventional marketing wisdom to find the factors that are responsible for variations in advertising and promotion costs among firms and industries, and find that many factors are involved.
Abstract: Economic theory and conventional marketing wisdom suggest many factors that are responsible for variations in advertising and promotion costs among firms and industries. This article tests empirica...

Journal ArticleDOI
TL;DR: In this article, the authors present some of the highlights and recommendations of the Commission on the Effectiveness of Research and Development for Marketing Management, based on a review of the field of marke...
Abstract: This article presents some of the highlights and recommendations of the Commission on the Effectiveness of Research and Development for Marketing Management. Based on a review of the field of marke...

Journal ArticleDOI
TL;DR: An experiment described in this article is used to illustrate how laboratory experimentation can be an efficient and managerially useful information source.
Abstract: An experiment described in this article is used to illustrate how laboratory experimentation can be an efficient and managerially useful information source. Procedures to assess the validity of a l...

Journal ArticleDOI
TL;DR: In this article, a trade-off model that considers consumer preference/choice to be a function of the interaction of product and person attributes, in addition to product attributes, is presented and applied.
Abstract: This paper presents and applies a trade-off model that considers consumer preference/choice to be a function of the interaction of product and person attributes, in addition to product attributes a...

Journal ArticleDOI
TL;DR: Results of experiments reported here suggest that radio advertisers might achieve a heightened impact, and require less time for their messages, if they use electronic speech compression.
Abstract: It is now possible, using electronic techniques, to speed up a radio commercial without a perceptible change in general voice quality. Results of experiments reported here suggest that radio advert...

Journal ArticleDOI
TL;DR: Corporations have been increasingly resorting to institutional advertising campaigns to express managements' viewpoints on controversial social issues where their vital economic interests are at stake as discussed by the authors, where they are at risk.
Abstract: Corporations have been increasingly resorting to institutional advertising campaigns to express managements’ viewpoints on controversial social issues where their vital economic interests are at st...

Journal ArticleDOI
TL;DR: In this paper, the authors pointed out that telephone interviewing is currently the dominant method of survey research and that managers who rely on consumer research data collected by this method should do so with an appreciation of its advantages.
Abstract: Telephone interviewing is currently the dominant method of survey research. Managers who rely on consumer research data collected by this method should do so with an appreciation of its advantages ...

Journal ArticleDOI
TL;DR: In this paper, a marketing framework for consumer information programs is presented, which views consumer information as a product to be marketed, and a methodology is outlined which can be used to design such a framework.
Abstract: Consumer information programs can be more effective if they are conceived within a marketing framework which views consumer information as a product to be marketed. A methodology is outlined which ...

Journal ArticleDOI
TL;DR: An alternative view of normative segmentation is offered and some modifications to standard segmentation practice that are necessary for decision making are suggested.
Abstract: It is important to include cost-benefit issues in the determination of the appropriate level of aggregation in market segmentation plans. This paper offers an alternative view of normative segmenta...

Journal ArticleDOI
TL;DR: In this paper, the authors discuss the inadequacy of the gross margin criterion for pricing a product line during times of resource scarcity and propose a decision criterion called the contribution-per-resource unit.
Abstract: This paper discusses the inadequacy of the gross margin criterion for pricing a product line during times of resource scarcity. A decision criterion called the contribution-per-resource unit is dev...

Journal ArticleDOI
TL;DR: The ban on cigarette advertising in the broadcast media as a major victory in their campaign against the tobacco industry was reported in this article, which was considered a major defeat for the industry.
Abstract: Antismoking forces hailed the ban on cigarette advertising in the broadcast media as a major victory in their campaign against the tobacco industry. Expectations were that this legislation would re...

Journal ArticleDOI
TL;DR: The emergence of the latest form of aggressive, low price retailer, the catalog showroom merchandiser, has ignited a controversy over comparative price advertising as discussed by the authors, and the authors of this paper consider that problem.
Abstract: The emergence of the latest form of aggressive, low price retailer— the catalog showroom merchandiser—has ignited a controversy over comparative price advertising. This paper considers that problem...