Showing papers in "Journal of Marketing in 1999"
TL;DR: Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. But they also understand that this relation is asymmetric as mentioned in this paper. Although loyal consumers are most...
Abstract: Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal consumers are most ...
8,021 citations
TL;DR: Several theories of relationship marketing propose that customers vary in their relationships with a firm on a continuum from transactional to highly relational bonds as discussed by the authors, but few empirical studies have been conducted.
Abstract: Several theories of relationship marketing propose that customers vary in their relationships with a firm on a continuum from transactional to highly relational bonds. Few empirical studies have se...
4,021 citations
TL;DR: In this article, the authors review more than 250 journal articles and books to establish what is and should be known about how advertising affects the consumer, and deduce a taxonomy of models.
Abstract: The authors review more than 250 journal articles and books to establish what is and should be known about how advertising affects the consumer—how it works. They first deduce a taxonomy of models,...
1,335 citations
TL;DR: As the twenty-first century dawns, marketing is poised for revolutionary changes in its organizational context, as well as in its relationship with customers as discussed by the authors, driven by a dynamic and knowledge-rich...
Abstract: As the twenty-first century dawns, marketing is poised for revolutionary changes in its organizational context, as well as in its relationship with customers. Driven by a dynamic and knowledge-rich...
1,180 citations
TL;DR: In this article, the authors examine antecedents of consumer innovativeness in a cross-national context and propose a framework that distinguishes individual difference variables and national cultural variables to distinguish consumer difference variables.
Abstract: The authors examine antecedents of consumer innovativeness in a cross-national context. They propose a framework that distinguishes individual difference variables and national cultural variables. ...
1,166 citations
TL;DR: In this article, the authors develop a framework for understanding the integration of marketing with business processes and shareholder value, which redefines marketing phenomena as embedded in three core business processes: process, process, and value.
Abstract: The authors develop a framework for understanding the integration of marketing with business processes and shareholder value. The framework redefines marketing phenomena as embedded in three core b...
1,105 citations
TL;DR: In this paper, the authors describe commercial friendships that develop between service providers and clients as one important type of marketing relationship, and report results of five studies that employ quantification techniques.
Abstract: The authors describe commercial friendships that develop between service providers and clients as one important type of marketing relationship. They report results of five studies that employ quant...
1,006 citations
TL;DR: In this article, the authors examine the emergence of brand positioning strategies in advertising that parallel the growth of the global marketplace and propose a new construct, global consumer culture position, which is a new way to model the global consumer.
Abstract: In this study, the authors examine the emergence of brand positioning strategies in advertising that parallel the growth of the global marketplace. A new construct, global consumer culture position...
997 citations
TL;DR: The interaction between marketing actions with a social dimension and marketing action with an economic orientation is studied in this paper, where the authors introduce institutional theory as the basis for the interaction between social and economic marketing.
Abstract: The interaction between marketing actions with a social dimension and marketing actions with an economic orientation is at the heart of this study. The authors introduce institutional theory as the...
836 citations
TL;DR: As marketing gains increasing prominence as an orientation that everyone in the organization shares and as a process that all functions participate in deploying, a critical issue that arises is the issue of the...
Abstract: As marketing gains increasing prominence as an orientation that everyone in the organization shares and as a process that all functions participate in deploying, a critical issue that arises is the...
785 citations
TL;DR: Goals play an essential role in the purposive behavior of consumers as discussed by the authors, but scholars only recently have begun to examine the motivation for goals, their selection and modification, and their pursuit a...
Abstract: Goals play an essential role in the purposive behavior of consumers, but scholars only recently have begun to examine the motivation for goals, their selection and modification, and their pursuit a...
TL;DR: There is a strong rekindling of academic and practitioner interest in the marketing strategy making (MSM) process and its effect on firm performance as mentioned in this paper, however, there is a dearth of research on proce...
Abstract: There is a strong rekindling of academic and practitioner interest in the marketing strategy making (MSM) process and its effect on firm performance. However, there is a dearth of research on proce...
TL;DR: This article examined the extent to which firms redeploy three key marketing resources (brands, sales forces, and general marketing expertise) following horizontal a horizontal a... drawing on resource-based theory.
Abstract: Drawing on resource-based theory, the authors examine the extent to which firms redeploy three key marketing resources (brands, sales forces, and general marketing expertise) following horizontal a...
TL;DR: In this paper, the authors present a framework that considers public health and social issue behaviors and is based on self-interest, exchange, competition, free choice, and externalities.
Abstract: The author presents a framework that considers public health and social issue behaviors and is based on self-interest, exchange, competition, free choice, and externalities. Targets that are prone,...
TL;DR: Instead of offering products or services alone, increasingly, firms and their partners are offering consumption systems as mentioned in this paper, which are offerings characterized by a significant product and a significant service offering, respectively.
Abstract: Instead of offering products or services alone, increasingly, firms and their partners are offering consumption systems. Consumption systems are offerings characterized by a significant product and...
TL;DR: In this paper, the authors explore the origins and evolution of product markets from a sociocognitive perspective and define product markets as socially constructed knowledge structures (i.e.,...
Abstract: In this article, the authors explore the origins and evolution of product markets from a sociocognitive perspective. Product markets are defined as socially constructed knowledge structures (i.e., ...
TL;DR: Although there is increased interest in marketing's changing role within the firm, there is little empirical research that measures the influence of marketing or links marketing's role to situation as mentioned in this paper, and there is no empirical study that links marketing role to situations.
Abstract: Although there is increased interest in marketing's changing role within the firm, there is little empirical research that measures the influence of marketing or links marketing's role to situation...
TL;DR: In this article, four fundamental issues serve to establish the identity of the field of marketing, distinguish it from other fields and disciplines, and compel further research inquiry, and they are discussed in detail.
Abstract: Four fundamental issues serve to establish the identity of the field of marketing, distinguish it from other fields and disciplines, and compel further research inquiry. These issues ask (1) How do...
TL;DR: In this article, a critical link between the formulation of marketing strategies and the achievement of superior organizational performance is identified, and it is emphasized that implementation pervades strategic performance, and that it is critical to the success of any marketing strategy.
Abstract: Implementation pervades strategic performance. It is a critical link between the formulation of marketing strategies and the achievement of superior organizational performance. Research conducted i...
TL;DR: In this article, the authors extend transaction cost analysis into a governance value analysis (GVA) framework to address marketing strategy decisions, especially with regard to strategies grounded in cooperative relationships.
Abstract: The authors extend transaction cost analysis into a governance value analysis (GVA) framework to address marketing strategy decisions, especially with regard to strategies grounded in cooperative r...
TL;DR: In this paper, the authors examine how ownership status moderates the effects of stretch direction (up or down), brand image (prestige or non-profiteering), and branding strategy (subbrand name or dir...
Abstract: In this article, the authors examine how ownership status moderates the effects of stretch direction (up or down), brand image (prestige or nonprestige), and branding strategy (subbrand name or dir...
TL;DR: In this paper, the authors propose an integrative model of advertising persuasion that orders the major theories and empirically supported generalizations about persuasion that have been offered, and order these theories and generalizations empirically.
Abstract: In this article, the authors propose an integrative model of advertising persuasion that orders the major theories and empirically supported generalizations about persuasion that have been offered ...
TL;DR: In this paper, the authors describe the need and the search to date for a normative moral foundation for marketing, and present a social contract theory based approach for marketing that appears promising because of its clear correspondence to social contract theories.
Abstract: In this article, the authors describe the need and the search to date for a normative moral foundation for marketing. Social contract theory appears promising because of its clear correspondence to...
TL;DR: In this paper, the authors examine whether reputation concerns affect how manufacturers structure their sales organization using reputation theory, and they examine how reputation-related perceptions and beliefs affect how they construct their sales organizations.
Abstract: The authors examine whether reputation concerns affect how manufacturers structure their sales organization. Using reputation theory, they examine whether reputation-related perceptions and beliefs...
TL;DR: How adoption of modular product architectures makes possible new kinds of processes for creating and realizing products, as well as new approaches to identifying and managing organizational knowledge used in product creation and realization is explained.
Abstract: Modular product architectures are being adopted as the basis for new product designs in a growing number of markets. In this article, the author explains how adoption of modular product architectur...
TL;DR: In two experiments, the authors test rival theses regarding the effects of smoking in feature films on youths and the ability of antismoking advertising to nullify those effects.
Abstract: In two experiments, the authors test rival theses regarding the effects of smoking in feature films on youths and the ability of antismoking advertising to nullify those effects. Eight hundred nint...
TL;DR: The authors investigates marketers' processes of multicultural learning and adaptation in the global marketplace, and finds that adapting to consumers from another culture is a quintessential task for marketers in a global marketplace.
Abstract: Adapting to consumers from another culture is a quintessential task for marketers in the global marketplace. This research investigates marketers’ processes of multicultural learning and adaptation...
TL;DR: In this article, the scope of the marketing field and the contributions it offers to society is discussed. But, the authors adopt several perspectives to analyze the contributions of marketing field to society.
Abstract: At this unique point in time, it is appropriate to step back and deliberate on the scope of the marketing field and the contributions it offers to society. The authors adopt several perspectives to...
TL;DR: Multimarket competition refers to competitive situations in which the same firms compete against each other in multiple markets as mentioned in this paper, and the theory of multi-market competition suggests that the phenomenon o...
Abstract: Multimarket competition refers to competitive situations in which the same firms compete against each other in multiple markets. The theory of multimarket competition suggests that the phenomenon o...
TL;DR: In this paper, market share can influence perceived quality through several different mechanisms, including signaling, creating network externalities, and inclusion as an attribute in consumers' quality functions, such as satisfaction with a product's perceived quality.
Abstract: Market share can influence perceived quality through several different mechanisms, including signaling, creating network externalities, and inclusion as an attribute in consumers’ quality functions...