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JournalISSN: 0022-2437

Journal of Marketing Research 

American Marketing Association
About: Journal of Marketing Research is an academic journal published by American Marketing Association. The journal publishes majorly in the area(s): Marketing research & Product (category theory). It has an ISSN identifier of 0022-2437. Over the lifetime, 4136 publications have been published receiving 743350 citations. The journal is also known as: JMKR & JMR, Journal of marketing research.


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Journal ArticleDOI
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Abstract: The statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined. A drawback of the commonly applied chi square test, in addit...

56,555 citations

Journal ArticleDOI
TL;DR: This chapter discusses design and analysis of single-Factor Experiments: Completely Randomized Design and Factorial Experiments in which Some of the Interactions are Confounded.

24,665 citations

Journal ArticleDOI
TL;DR: A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers deal with marketing as discussed by the authors.
Abstract: A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which ma...

14,727 citations

Journal ArticleDOI
TL;DR: In this paper, a model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation, in turn, is believed to influence attitude change and purchase i...
Abstract: A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase i...

11,272 citations

Performance
Metrics
No. of papers from the Journal in previous years
YearPapers
202345
202284
202177
202061
201958
201866