Showing papers in "Journal of Marketing Research in 2019"
TL;DR: In this article, a humanoid service robot with a human-like morphology such as a face, arms, and legs is presented for interactions between consumers and humanoid service robots (HSRs).
Abstract: Interactions between consumers and humanoid service robots (HSRs; i.e., robots with a human-like morphology such as a face, arms, and legs) will soon be part of routine marketplace experiences. It ...
443 citations
TL;DR: It is shown that perceived task objectivity is malleable and that increasing a task’s perceived objectivity increases trust in and use of algorithms for that task, and increasing algorithms’ perceived affective human-likeness is effective at increasing the use of algorithm for subjective tasks.
Abstract: Research suggests that consumers are averse to relying on algorithms to perform tasks that are typically done by humans, despite the fact that algorithms often perform better. The authors explore w...
310 citations
TL;DR: In this paper, the authors present empirical evidence that borrowers leave traces of their intentions, circumstances, and personality traits in the text they write when applying for a loan when they apply for a credit card.
Abstract: The authors present empirical evidence that borrowers, consciously or not, leave traces of their intentions, circumstances, and personality traits in the text they write when applying for a loan. T...
120 citations
TL;DR: In this article, the effects of food-related scents in various service settings are examined, with food related scents being especially common in the context of food service environments, where managers are using ambient scent as an important strategic element.
Abstract: Managers are using ambient scent as an important strategic element in various service settings, with food-related scents being especially common. This research examines the effects of food-related ...
98 citations
TL;DR: In this paper, the authors argue that increasingly, this content is generated on smartphones rather than personal computers (PCs) and argue that this content has become ubiquitous and very influential in the marketplace.
Abstract: User-generated content has become ubiquitous and very influential in the marketplace. Increasingly, this content is generated on smartphones rather than personal computers (PCs). This article argue...
89 citations
TL;DR: In the context of user-generated content (UGC), mobile devices have made it easier for consumers to review products and services in a timely manner as mentioned in this paper, and some UGC sites indicate if a review is legitimate.
Abstract: In the context of user-generated content (UGC), mobile devices have made it easier for consumers to review products and services in a timely manner. In practice, some UGC sites indicate if a review...
87 citations
TL;DR: In reward-based crowdfunding, the creators of entrepreneurial projects solicit capital from potential consumers to reach a funding goal and offer future products/services in return as mentioned in this paper, and the authors examine the role of reward in crowdfunding.
Abstract: In reward-based crowdfunding, creators of entrepreneurial projects solicit capital from potential consumers to reach a funding goal and offer future products/services in return. The authors examine...
80 citations
TL;DR: In this article, a quantitative approach for describing entertainment products, in a way that allows for improving the predictive performance of consumer choice models for these products, has been proposed to improve the prediction performance of these models.
Abstract: The authors propose a quantitative approach for describing entertainment products, in a way that allows for improving the predictive performance of consumer choice models for these products. Their ...
79 citations
TL;DR: For example, consumers frequently express themselves by posting about products on social media as discussed by the authors, and because consumers can use physical products to signal their identities, posting about physical products on online social media may be a form of identity-preserving advertising.
Abstract: Consumers frequently express themselves by posting about products on social media. Because consumers can use physical products to signal their identities, posting about products on social media may...
78 citations
TL;DR: In this paper, the authors study how faster delivery in the online channel affects sales within and across channels in omnichannel retailing and leverage a quasi-experiment involving the opening of a new...
Abstract: The authors study how faster delivery in the online channel affects sales within and across channels in omnichannel retailing. The authors leverage a quasi-experiment involving the opening of a new...
54 citations
TL;DR: How consumers use review content has remained opaque due to the unstructured nature of text and the lack of review-reading behavior data, but the authors overcome this challenge by applying deep learning techniques.
Abstract: How consumers use review content has remained opaque due to the unstructured nature of text and the lack of review-reading behavior data. The authors overcome this challenge by applying deep learni...
TL;DR: In this paper, the authors discuss how and when a logo descriptiveness can be improved by incorporating textual and/or visual design elements that are descriptive of the type of product/service that brands market.
Abstract: Logos frequently include textual and/or visual design elements that are descriptive of the type of product/service that brands market. However, knowledge about how and when logo descriptiveness can...
TL;DR: In this article, customer participation has been investigated in terms of its benefits for both customers and firms, and it has been shown that CP is beneficial to both consumers and firms. But the literature is also sparse.
Abstract: Research on customer participation (CP) has focused on its benefits for customers. However, recent research suggests that CP is beneficial to both customers and firms. The literature is also sparse...
TL;DR: In this paper, the authors used stock market returns to assess firm value and found that mobile apps' influence on the firm's value was not well understood, although firms are increasingly launching branded mobile apps, an understanding of their influence on firm value remains elusive.
Abstract: Although firms are increasingly launching branded mobile apps, an understanding of their influence on firm value remains elusive. Using stock market returns to assess firm value, the authors invest...
TL;DR: In this article, the authors conduct a large-scale randomized field experiment to study the effects of retargeted advertising, a form of internet advertising, on home improvement product sales.
Abstract: In collaboration with an online seller of home-improvement products, the authors conduct a large-scale randomized field experiment to study the effects of retargeted advertising, a form of internet...
TL;DR: In this paper, the effects of mass media in the consumption of these products are examined and the drivers behind these products' consumption are discussed. But, the authors focus on the effect of media on sustainable consumption.
Abstract: As sustainable consumption becomes increasingly important, firms must better understand the drivers behind the consumption of these products. This article examines the effects of mass media in the ...
TL;DR: In this paper, the authors provide insight into the management of brands that are also people by unpacking the interdependencies that exist between people and brands and focusing on the qualities that make pers...
Abstract: This article provides insight into the management of brands that are also people by unpacking the interdependencies that exist between people and brands and focusing on the qualities that make pers...
TL;DR: The global importance of online advertising calls for a detailed understanding of consumer-specific responses to online ad repetitions, and a key concern for advertisers is not only whether some consumers consum...
Abstract: The global importance of online advertising calls for a detailed understanding of consumer-specific responses to online ad repetitions. A key concern for advertisers is not only whether some consum...
TL;DR: In this article, the authors examine drivers of consumer word of mouth in free-product settings, revealing fundamental differences with traditional, paid product settings, and build and investigate their analysis.
Abstract: This research examines drivers of consumer word of mouth (WOM) in free-product settings, revealing fundamental differences with traditional, paid-product settings. The authors build and investigate...
TL;DR: A neural network language model is customized to derive latent product attributes by analyzing the co-occurrences of products in shopping baskets and applying dimensionality reduction to the latent attributes yields a two-dimensional product map.
Abstract: The authors propose a new, exploratory approach for analyzing market structures that leverages two recent methodological advances in natural language processing and machine learning. They customize...
TL;DR: This paper investigated how people's political identity is associated with their financial risk taking and found that people's financial risk-taking increases as their self-efficacy increases. But they did not examine the relationship between political identity and economic risk taking.
Abstract: This article investigates how people’s political identity is associated with their financial risk taking. The authors argue that conservatives’ financial risk taking increases as their self-efficac...
TL;DR: It is found that the responsiveness of seeding targets strongly declines with status difference; thus, unknown music creators (the majority) do not generally benefit at all from seeding influencers and should gradually build their status by targeting low-status users rather than attempt to “jump” by targeting high-status ones.
Abstract: This paper addresses optimal seeding policies in user-generated content networks by challenging the role of influencers. Using data from SoundCloud, the world’s leading user-generated content network in the music domain, we study creators of music who seek to build and increase their follower base by directing promotional actions to other users of the networking platform. Focusing on the network status of both creator and seeding targets, we find that, in particular, unknown creators of music do not benefit from seeding high-status users. In fact, it appears that unknown creators should ignore predominant seeding policies and slowly “climb” across status levels of seeding targets rather than attempt to “jump” towards those with the highest status. Our research extends the existing seeding literature by introducing the concept of risk to dissemination dynamics in online communications. We show evidence that unknown creators of music do not seed specific status levels but rather choose a portfolio of seeding targets while solving risk versus return trade-offs. We discuss managerial implications for information dissemination and optimal seeding in user-generated content networks.
TL;DR: In this article, the authors propose to use a standardized custom interface to guide consumers through the configuration process in a sequential manner, focusing on one product attribute after the other, instead of one attribute at a time.
Abstract: Mass customization interfaces typically guide consumers through the configuration process in a sequential manner, focusing on one product attribute after the other. What if this standardized custom...
TL;DR: In this article, the authors consider strategic investments in at least two areas: the salesperson channel, which faces the threat of substitutization, and the marketing channel, where the potential for substituting salesperson channels is explored.
Abstract: As business-to-business customers increasingly use online channels, sellers must reconsider strategic investments in at least two areas: the salesperson channel, which faces the threat of substitut...
TL;DR: Intertemporal savings strategies, such as bulk buying or accelerating purchase timing to take advantage of a good deal, provide long-term savings in exchange for an increase in immediate spending.
Abstract: Intertemporal savings strategies, such as bulk buying or accelerating purchase timing to take advantage of a good deal, provide long-term savings in exchange for an increase in immediate spending. ...
TL;DR: In this paper, a multi-period, theoretical model characterizes the relationship between a publication that ranks universities and prospective students who might use this ranking to decide which university to attend.
Abstract: A multiperiod, theoretical model characterizes the relationship between a publication that ranks universities and prospective students who might use this ranking to decide which university to atten...
TL;DR: Free samples of digital content such as books, news, video, music, and mobile games often provide free samples of the content for consumers to try out before buying the product or signing up for a subscription.
Abstract: Marketers of digital content such as books, news, video, music, and mobile games often provide free samples of the content for consumers to try out before buying the product or signing up for subsc...
TL;DR: This article found that consumers abandon and avoid products when they feel threatened by the presence of dissimilar groups who also use the product, and they proposed a diffic-tive approach to deal with this problem.
Abstract: Researchers have found that consumers abandon and avoid products when they feel threatened by the presence of dissimilar groups who also use the product. In this article, the authors propose a diff...
TL;DR: In many firms, incentivized salespeople with private information about customers are responsible for customer relationship management as discussed by the authors, and although incentives motivate sales performance, private informa-tion about customers does not.
Abstract: At many firms, incentivized salespeople with private information about customers are responsible for customer relationship management. Although incentives motivate sales performance, private inform...
TL;DR: In this article, the opportunity costs of targeting to optimize promoted product sales are poorly understood, and a series of random random promotions based on individual purchase history can increase sales, however, the opportunity cost of targeting is poorly understood.
Abstract: Targeted promotions based on individual purchase history can increase sales. However, the opportunity costs of targeting to optimize promoted product sales are poorly understood. A series of random...