Showing papers in "Journal of Product Innovation Management in 2005"

TL;DR: In this paper, the authors examined whether evidence can be found for the idea that interorganizational collaboration supports the effectiveness of innovation strategies, by analyzing data on Belgian manufacturing firms (n=221) collected in the Community Innovation Survey, a biannual survey organized by Eurostat and the European Commission.

TL;DR: In this paper, the authors identified six different roles of product appearance for consumers: (1) communication of aesthetic, (2) symbolic, (3) functional, and (4) ergonomic information; (5) attention drawing; and (6) categorization.

TL;DR: In this article, the authors examined the effect of market orientation on new product program performance and found that market orientation is positively related to new product development performance, but the effect is moderated by the organizational implementation conditions and marketing function power.

TL;DR: How user-oriented design can improve NPD through its more grounded and comprehensive approach, along with the elevated appreciation of design challenges and heightened sense of possibilities for a product being developed is suggested.

TL;DR: In this paper, the authors investigated the effect of market orientation on new product success and profitability, and found that market orientation-inspired new product development programs that are unable to increase market share can negatively impact profitability.

TL;DR: In this paper, the authors examined the relationship between industrial design and company financial performance in order to assess industrial design's contribution to this performance, and found that firms with high design effectiveness were hypothesized to have higher returns on sales, returns on assets, and growth rates of sales, net income, and cash flow than firms with low design effectiveness.

TL;DR: In this article, a method called analytical target cascading (ATC) is adopted to explore such interrelationships and formalize the process of coordinating marketing and engineering design problems in a way that is proven to yield the joint optimal solution.

TL;DR: This article empirically explores the nature of the role of design in the new product development process through a six-month interview program carried out with mid-size to large U.K. manufacturing companies.

TL;DR: Agent-based models (ABM) are commonly used in other social sciences to represent individual actors (or groups) in a dynamic adaptive system as discussed by the authors, which is a byproduct of recent explorations into complex adaptive systems in other disciplines.

TL;DR: In this paper, the authors investigated the extent to which management of external information is associated with innovation performance, and found that decision-making based on information from the industry environment correlated significantly with the innovation performance.

TL;DR: The results demonstrate that the combined effects of R&D–marketing integration and knowledge management in the form of recording, retrieving, and reviewing information from past projects results in interaction effects.

TL;DR: In this article, the authors examine the implications of different levels of opportunities for consumer involvement in product development to learn what happens when firms pass design tasks on to consumers, and find that an increase in opportunities for consumers involvement seems to increase the need for supporting consumers.

TL;DR: In this paper, the influence of environmental uncertainty on industrial product innovation was examined and it was found that a higher degree of technological uncertainty moderates the relationship between development process, project organization and time efficiency.

TL;DR: In this paper, the authors conducted case studies of seven firms experiencing an environment of interfirm modularity and found that interdependencies continually emerged throughout the product development process, despite efforts to limit them.

TL;DR: In this article, the role of perceptual symbols in product design is illustrated by a well-known off-road motorbike brand that planned to extend into the street motorbike segment.

TL;DR: In this paper, the role of marketing and industrial design in the product development process for discontinuous innovations is investigated, where the authors employ multiple methods, or triangulation, in order to secure an in-depth understanding of the roles of these disciplines.

TL;DR: In this paper, the authors used the knowledge-based theory of the firm and considered its roots in the information-processing approach to organization theory to identify and structure potential antecedents of knowledge application.

TL;DR: In this article, the authors explored the tension between marketing and design and the integration of design into the brand management process in luxury wine firms and identified five design-based values held by luxury winemakers: remaining true to craft, expressions of place, stylistic consistency, living up to the brand's heritage, and remaining current.

TL;DR: In this paper, the authors investigate how intra-firm collaborative relationships among globally dispersed R&D units of MNCs enhance the synergistic innovative capabilities of the MNC group.

TL;DR: The findings suggest that the use of robust design capabilities are affected by uncertainty and have an important influence on firm performance and speed to market.

TL;DR: In this paper, a multi-objective genetic algorithm (MOGA) was used to identify robust and optimal designs for a handheld power tool based on product performance and consumer preferences.

TL;DR: In this article, the authors examined the impact of key success factors on the survival of innovations that have reached the market and were developed by inventors outside of established organizations using the Inventor's Assistance Program (IAP) at the Canadian Innovation Centre (CIC) in Waterloo, Canada.

TL;DR: In this article, the authors conceptualize and empirically evaluate the interactive relationship between applied and basic research initiatives and firm performance and find that firms that engage in moderate or higher levels of applied research will see enhanced performance returns from additional investments in basic research.

TL;DR: In this article, the authors analyze two in-depth case studies of Italian online newspapers and identify five possible inertia factors that may influence service life-cycle flexibility, namely technological inertia, internal organizational inertia, external organizational inertia and customer inertia toward changes in the service package.

TL;DR: It is demonstrated that the weight consumers place on the functionality and the interface of a new product is a function of the temporal distance, and the functionality of the product is valued more in distant future events.

TL;DR: In this article, a framework for developing the interaction between user and product, using the metaphor of conversation between people, is presented, where the product and user should "talk" to each other.