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JournalISSN: 1533-2667

Journal of Relationship Marketing 

Taylor & Francis
About: Journal of Relationship Marketing is an academic journal published by Taylor & Francis. The journal publishes majorly in the area(s): Relationship marketing & Customer retention. It has an ISSN identifier of 1533-2667. Over the lifetime, 348 publications have been published receiving 8376 citations. The journal is also known as: JRM.


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Journal ArticleDOI
TL;DR: The first time the phrase "relationship marketing" appeared in the marketing literature was in the Journal of Relationship Marketing (JRM) as mentioned in this paper, where the author presented a paper entitled simply "Relationship Marketing" at the American Marketing Association's Services Marketing Conference.
Abstract: In 1983 the author presented a paper entitled simply “Relationship Marketing” at the American Marketing Association's Services Marketing Conference. The paper was published in the conference proceedings and for the first time the phrase “relationship marketing” appeared in the marketing literature. For this charter issue of the Journal of Relationship Marketing, the original 1983 paper is reprinted in full. The author then offers fresh perspectives on his paper in the form of a commentary.

471 citations

Journal ArticleDOI
TL;DR: In this paper, the authors put relationship marketing in the context of the New Economy and concluded that relationship marketing is fundamentally different from traditional marketing management and that successful implementation requires new mindsets.
Abstract: This article aims to put relationship marketing in the context of the New Economy; it is a quest for valid and practical theory. It is preoccupied with the reigning marketing management paradigm and a shift to a relationship marketing paradigm. A systemic view, referred to as total relationship marketing, is presented together with the core values and beliefs of relationship marketing. The article concludes that relationship marketing is fundamentally different from traditional marketing management and that successful implementation requires new mindsets.

383 citations

Journal ArticleDOI
TL;DR: In this article, the authors propose a conceptual model of the employee branding process in which the employee brand image is driven by the messages employees receive and the mechanisms within employees' psyches that enable them to make sense of those messages.
Abstract: SUMMARY We propose a conceptual model of the employee branding process in which the employee brand image is driven by the messages employees receive and the mechanisms within employees' psyches that enable them to make sense of those messages. The model identifies various sources through which messages are delivered and describes the contributions of those sources to the employee branding process. The psychological contract is identified as a perceptual mechanism central to the employee branding process. The model specifies the consequences of the employee branding process and describes a feedback loop through which managers can monitor the process.

297 citations

Journal ArticleDOI
TL;DR: In this article, the authors propose focus on eight areas to help relationship marketing evolve into a discipline, and compare the successful evolution of consumer behavior, services marketing and marketing strategy with the failure of international marketing, social marketing and business marketing as a discipline.
Abstract: Relationship marketing is considered a paradigm change in both academic and practitioner literature. However, despite its popularity, relationship marketing has not yet evolved into becoming a discipline. The authors propose focus on eight areas to help relationship marketing evolve into a discipline. They compare the successful evolution of consumer behavior, services marketing and marketing strategy with the failure of international marketing, social marketing and business marketing as a discipline.

282 citations

Journal ArticleDOI
TL;DR: In this paper, the authors conceptualized drivers and consequences of consumer brand community participation and empirically test their model with a data set of 1,025 members of a virtual brand community.
Abstract: The majority of brand community literature deals with the exploration of the nature of brand communities and the measurement of community effects. However, existing literature on how to implement and to manage company-run brand communities is rare. In the present article, we conceptualize drivers and consequences of consumer brand community participation and empirically test our model with a data set of 1,025 members of a virtual brand community. Results indicate that identification with community, satisfaction with community, and degree of influence explain most of the variance in consumer participation. Moreover, positive influences of participation on recommendation behavior, brand image of the community sponsor, and intention to continue community membership can be confirmed.

203 citations

Performance
Metrics
No. of papers from the Journal in previous years
YearPapers
202316
20227
202117
202018
201916
201816