Management and Marketing 

About: Management and Marketing is an academic journal. The journal publishes majorly in the area(s): Entrepreneurship & Competitive advantage. Over the lifetime, 639 publications have been published receiving 4903 citations.

Determinants of organizational performance: the case of romania

Abstract: Continuous performance is the objective of any organization because only through performance, organizations are able to grow and progress. Knowing the determinants of organizational performance is important especially in the context of the current economic crises because it enables the identification of those factors that should be treated with an increased interest in order to improve the organizational performance. The most important objective of this paper is to create a model that will allow, based on multiple dimensions, to evaluate the Romanian manufacturing companies and to underline the relationship between the way they operate and their performance. The model used in this study was developed from the existing literature on organizational diagnostic models and from a broad literature review conducted to identify the factors influencing the performance of an organization. The results of this study also offer information on the relationship between the performance measurement process and the organizational performance. This article offers the base to identify measures that can lead to an improvement in organizational performance.

Disaster management cycle – a theoretical approach

Abstract: The present study explains the various concepts used in disaster management. The concepts explained include: Disaster, Hazard, Vulnerability, Capacity, Risk and Disaster Management Cycle. In addition to the terminologies, the study also seeks to explain various types of disasters.

Applying Marketing To Higher Education: Scope And Limits

Abstract: This paper focuses on applying marketing concepts to the higher education sector. It starts by shortly reviewing some of the main marketing concepts and continues with an overview of how such marketing concepts can be relevantly used for the higher education sector. The extent and limits in their application are identified and dicussed and the paper also suggests which of the marketing ideas are already highly used in higher education and which ones still have to be developed.

Entrepreneurial Marketing: A New Approach for Challenging Times

Abstract: Entrepreneurial Marketing (EM) is a theoretical construct at the nexus between marketing and entrepreneurship, with a relatively long existence - over thirty years - but insufficiently developed Entrepreneurial thinking, which is nonlinear, creative and avoids predictions, contradicts the traditional marketing model Thus a "divorce" appears between marketing theory - which emphasizes managerial marketing behavior- and marketing practice in entrepreneurial firms The purpose of this paper is to conceptually define EM through integration of different perspectives of marketing, management and entrepreneurship This conceptual paper used a critical review of the most representative articles from international marketing and entrepreneurship journals This paper presents a brief history of EM evolution and an analysis of the most common definitions It clarifies the differences between EM and small business marketing, based on the differences between entrepreneurs and small business ownersKeywords: effectual logic, Entrepreneurial Marketing (EM), entrepreneurial marketing competencies, Marketing- Entrepreneurship Interface (MEI), network1 IntroductionEntrepreneurial Marketing (EM) is a concept that was developed at the interface between two sciences - marketing and entrepreneurship - almost thirty years ago While Marketing-Entrepreneurship Interface (MEI) has attracted researchers not only from marketing and entrepreneurship, but also from economy, psychology and sociology, the evolution of this construct is still underdeveloped There are a variety of definitions, specific principles in this area are missing, practical tools are inadequate developed and unfortunately there is no unifying theory Although it is generally accepted that entrepreneurs behave differently regarding "traditional" marketing, however some of them are very successful Lacking a unique definition makes research efforts remain fragmented and misaligned Consequently, the theoretical development is limited to the identification of concepts, mostly borrowed from other social sciences and the development of some conceptual models However, there is a strong need to develop tools, principles and theories to help businesses - especially start-ups and small ones - to survive and thrive in an increasingly hostile and unpredictable environmentThis article presents a brief history of the evolution of EM concept, an analysis of the most common definitions, a comparison with "traditional" marketing, a brief overview of the most important concepts developed in the MEI and an inventory of research methodologies2 Brief history of EM evolutionEM came out in 1982 at a conference at University of Illinois, Chicago sponsored by International Council for Small Business and American Marketing Association, two of the largest professional and academic associations in these fields (Hills, Hultman et al, 2010) On this occasion the most important research topics were established, although at that time the interest of marketing academics for this area was still limited Since 1986 an annual symposium is organized dedicated to MEI area and legitimated by American Marketing Association (AMA) Researchers' interest started to grow and they organized their efforts in a Marketing and Entrepreneurship Task Force which became later a permanent Special Interest Group EM topics spread out in Europe and in 1995 the Academy of Marketing organized the first symposium dedicated to this areaIn 1999 Journal of Research in Marketing and Entrepreneurship is founded, as a dedicated venue for EM researchers The researches on this issue amplified and the results are published both in its own magazine and special issues of marketing journals (European Journal of Marketing, Marketing Education Review, Management Decision, Journal of Marketing: Theory and Practice) and entrepreneurship journals (Journal of Small Business Management, International Journal of Entrepreneurship and Innovation Management) …

Working from home during COVID-19 pandemic: Lessons learned and issues

Abstract: During the COVID pandemic, many companies, schools, and public organizations all around the world asked their employees to work from home i.e. to adopt what are called “smart working” modalities. This has and will presumably have a serious impact on both employees and employers, which still needs to be clarified and investigated: indeed, if smart working becomes a common working modality, this may have a significant impact on both organizations and employees. This paper reports the results of an online survey of “smart workers” in Italy during the COVID pandemic, when a great number of employees suddenly moved to working from home with no or little preparation. The study offers interesting indications about the involvement and usefulness perception of smart working by the sampled people and makes it possible to single out different categories of employees based on their attitude towards this modality. Also, it points out the potential impact on socialization among colleagues, and the consequent implications for knowledge sharing and knowledge management. From the collected responses, a fully positive or negative conclusion about working from home was not possible, nor a clear indication about the efficiency and effectiveness of this working modality. The analysis, instead, highlighted the presence of different but numerically similar groups of people, i.e. those who were not satisfied at all with the experience, those who were very satisfied, and those who were “undecided”. Furthermore, respondents underlined the importance and the difficulty to maintain working contacts and the intense use of communication systems made for this purpose. Lastly, collected opinions on positive and negative aspects of working from home provided some practical suggestions about how to successfully implement this solution.