Showing papers in "Marketing health services in 2004"

Marketing for management.

Abstract: MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

A comprehensive approach.

Abstract: Chronic diseases and their risk factors remain widespread among American Indians and Alaska Natives, as they are across the country. However, the burden in Indian Country is far higher than virtually everywhere else in the United States. Compared to white adults, American Indian/Alaska Native adults are more likely to be obese, to have been diagnosed with diabetes, to have high blood pressure, and to be current cigarette smokers.

Make it personal.

Abstract: Blue Cross and Blue Shield of Alabama wants you to be as healthy as you can be. That's why Blue Cross created the BeHealthy web site to provide you with personalized information and tools to help you take control of your health. At BeHealthy.com, customizing the site to fit your needs is easy. Just complete the health assessment, HealthQuotient TM. The site will then be tailored to Taking advantage of all the BeHealthy web site has to offer is easy. 1. Go to www.behealthy.com. 2. Sign in. (If you are not currently registered, click " Register Now for My Blue Cross. ") 3. Access an array of health resources customized for you. fit your personal health needs and provide you with informative health tools based on your assessment. If you're concerned about the privacy of your information, there's no need to worry. BeHealthy.com is a secure web site, and your information will be kept private and confidential. Use the BeHealthy web site as your personal resource for health and wellness information. You'll have access to health tools and trackers, the latest news and information about health topics, and more — all customized for you. And since this web site is powered by WebMD, a respected source of online medical information, you can rest assured that this is a resource you can depend on for the most up-to-date, comprehensive health information. BeHealthy.com is a wellness web site offered by Blue Cross and Blue Shield of Alabama and powered by WebMD, an independent company.

Take it to the next level.

Abstract: A solution to get the problem off, have you found it? Really? What kind of solution do you resolve the problem? From what sources? Well, there are so many questions that we utter every day. No matter how you will get the solution, it will mean better. You can take the reference from some books. And the take it to the next level is one book that we really recommend you to read, to get more solutions in solving this problem.