Showing papers in "Public Relations Review in 1977"

TL;DR: McCloskey as discussed by the authors summarizes research on agenda-setting and then discusses its implications for public relations, concluding that the media determine which issues and which organizations will be put on the public agenda for discussion.

TL;DR: In this article, the authors introduce the co-orientational approach to measurement, which provides additional indicators of public relations effect, including mutual understanding, accuracy, and congruency, in addition to the traditional objective of agreement.

TL;DR: The authors traces public relations definitions in the 20th century, showing how publicity efforts expanded to include information giving, social responsibility in public affairs, and efforts to harmonize the goals of management and the public.

TL;DR: In this article, Grunig draws together existing knowledge on the behavior of public relations practitioners in environmental problems, on the extent to which the public is concerned with the environment and on whom they place the blame for pollution, and on the ways in which the media cover environmental problems.

TL;DR: Otto Lerbinger as mentioned in this paper describes the three most common types of public relations research: environmental monitoring, the public relations audit, and the social audit and provides examples of each type of research.

TL;DR: McElreath as mentioned in this paper developed a typology of organizations and environments to show what kinds of organizations do what kind of research, and then fit the papers published in this issue of the Review into that typology.

TL;DR: The most common way of conducting evaluative research is to take a program as given and measure and evaluate its consequences, Grunig says in this paper. The Problem with this approach, he adds, is that the program being evaluated may not have been the most appropriate in the first place.

TL;DR: In this paper, Marker described how objectives are set for press relations in Armstrong Cork's marketing plans and how these objectives are measured through content analySis of press clippings.

TL;DR: Tirone as discussed by the authors argues that public relations is not just a creative act, it is an act of management as well, and therefore public relations people are ill-advised to claim that they are different and should not fit into the standard procedures of the corporion.

TL;DR: Tichenor, Donohue, and Olien as mentioned in this paper summarized the results of their extensive research on communities, and identified the characteristics that should be considered in planning and measuring the effects of a community relations program.

TL;DR: In this article, Stamm concludes that evaluative research has not yet resulted in a standard set of variables and measures that can be used regardless of the research problem, and suggests that the strategic questions of when, where, how and what research should be done determine the success of evaluation research.

TL;DR: The first National Conference on Measuring the Effectiveness of Public Relations (NEMPR) as mentioned in this paper was held at the University of Maryland, College Park, Md. in 1977.

TL;DR: In this paper, Grass describes how Dupont moved away from general measures of how favorably the public views the corporation, to specific measures of changes in beliefs and evaluation by people with controlled exposure to Dupont corporate advertising.

TL;DR: For 200 years Americans have basked in the freedom of expression extended to them by the First Amendment, and the latitude of communication Americans enjoy cannot be matched by any other nation in the world as mentioned in this paper.

TL;DR: The authors argued that public opinion is not a "thing" but rather "the classification of a number of somethings" including variables such as psychological history, sociological influences, and direct experience.

TL;DR: Public relations research is an area of research more important today than ever before as discussed by the authors, and it is a research area that needs to be addressed in a skeptical, if not hostile, atmosphere, and public relations professionals must learn how to understand the problems of corporate reputation or the problems a corporation's interface with any given public.

TL;DR: In this paper, John P. Donnelly recounts his role in attaining successes and conceding failures during the negotiations for coverage of the Apollo-Soyuz space flight by American correspondents.

TL;DR: A survey conducted by the Foundation for Public Relations Research and Education as mentioned in this paper found that public relations officers of the 50 largest companies in the United States believe that employee communications will become more important in the future, primarily because of unionization.

TL;DR: Newsom et al. as discussed by the authors defined consumerism and traces the origins of the consumer movement and revealed three levels of consumer leaders: the con- sumer activists, consumer specialists appointed by government, and business-appointed consumer officers.

TL;DR: The status of public relations in Great Britain seems to be on the upswing in the year of Her Majesty's Silver Jubilee as mentioned in this paper, and the Institute of Public Relations, the professional organization of Britain's PR practitioners, is "alive, healthy and growing".

TL;DR: In this paper, the authors present the professional's viewpoint of this new strategy, and describe the difficulties involved in actually getting the research done, as well as the difficulty involved in suggesting and implementing an innovative research strategy in a setting where it is not understood and appreciated.

TL;DR: The authors analyzed the academic and professional backgrounds of public relations instructors currently at work in U.S. college classrooms and found that the backgrounds of these teachers have an effect on public relations curricula and on the profession itself.